Tribble Ad Agency

June 20, 2006

We wanted to introduce ourselves at the Tribble Ad Agency, an agency based on the Star Trek ™ Tribbles. A creature that looked great to have, but boy did they consume resources and deliver nothing in return.

We feel this is a perfect example of what we intend to do.

Ad Agencies generally look great at first, they wine and dine you, show you flashy presentations and after the contract is signed they eat all the resources from your company. We love for example to build websites out of 100% flash so that the search engines can’t spider it then bill you additional hours for search engine marketing fees. This is great for our business model because that way you are tied to us for the rest of your natural born life. We also love to use image navigation and ‘click here’ as our text navigation. We feel it’s comical to see your pages go into the abyss of Google, Yahoo and MSN never to be found. Though it’s possible that we have no clue what we are doing, since there is no such thing as an Ad Agency that understands Search Engine Optimization (though we can try to sell it as a billable search marketing fee after you discover that your flash inspired pages never will rank).

Our Business Model is simple, never build something that could really help your company without our billable fees and it has worked like a charm.

We always knew that our industry is changing more towards online marketing, with the kingpin being search engine optimization, but we allowed other firms to take this over. We can normally get away with just telling the client that ‘we don’t control Google Results’ (Which isn’t a lie). However we can’t explain away why we built the site in Flash so it can’t be spidered (That would be a lie).

Truth be told Ad Agencies such as the Tribble Ad Agency got the rug swept out from under us and we never realized it until it was too late. The entire planet moved to Google, Yahoo and MSN organic results and we were making print ads for magazines and our online marketing efforts yielded 100% unspiderable Flash websites that generated no traffic.

We never wanted to admit that there are at most 10 or so respectable Search Engine Optimization firms on earth, and none of them are ad agencies. We didn’t even want to admit that we don’t even rank for the term Marketing Agency in Yahoo, instead on page one there is a Search Engine Optimization firm. We don’t get it, we never did.

What happened to our golden days? When the client would be happy with an Ad in BusinessWeek(tm) and not care for page one rankings?

Those days are gone and we are going to have to face that the ad agency of the future is not us, and because of the lack of talent out there (such a small pool of search engine optimization experts) that we must make hard choices such as to outsource it to them, have our clients bypass us and go directly to them, or just buy them outright.

The latter choice seems to be the least expensive. How did we find ourselves into this hole? ‘Page 400 in the search engines is not a marketing plan’ is the motto for one of the SEO firms. We should of seen the writing on the wall.

It’s not what we did in the past, it’s what we are doing now and in the future. We have no plan for search engine optimization, and these SEO firms are growing so fast that we might not be able to even afford to buy them in the future.

Blast You Google, Yahoo and MSN. You stole our thunder and changed the entire nature of the ad agency. These SEO and SEM firms are literally the next generation of Ad Agencies, we just don’t realize that yet.

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Comments

  • http://www.dreamandhustle.com/ Ed Dunn

    Your dry sense of humor is clever but extremely short-sighted when it comes to understanding marketing and brand-awareness building that ad agencies do so well.

    Advertising in magazines are not necessarily for consumers, it is also to raise brand awareness and new services among partners and employees to show the company is promoting themselves - remember that, okay? Because that’s very important. Second, Flash is very effective for interactive, dynamic presentation and Flash is the only plugin that has over a 90% reach to desktop browsers. I believe having a great presentation is a lot better than saying ‘hey, we rank the top of this search engine if you type in this keyword!’ when it comes to communicating your brand or services through your web site.

    You and the rest of the SEO/SEM clowns amuse me. You create this phoney imaginary scenario of search engines serving as a marketing vehicle when in reality, it’s primarily used to find keywords in documents. Anybody who done real Internet marketing know that qualified visitors are more than likely REFERRED to web sites by word of mouth or direct links from network hubs that attract a lot of users. Search engines are pretty much a big generic network hub that focus on keywords, not branding. Keywords are meaningless unless they are associated with something which is what marketing and branding is about. And that is the rub to explain why you SEO/SEM can only write this kind of crap rhetoric instead of showing real proof of what you can promise and deliver versus real-world marketing.

    Ad Agencies usually know the industry and sector of their clients to help launch a meaningful, successful campaign. The only thing you SEO/SEM clowns know is how to add text to web documents. That’s the difference at the end of the day.

  • http://www.dreamandhustle.com Ed Dunn

    Your dry sense of humor is clever but extremely short-sighted when it comes to understanding marketing and brand-awareness building that ad agencies do so well.

    Advertising in magazines are not necessarily for consumers, it is also to raise brand awareness and new services among partners and employees to show the company is promoting themselves - remember that, okay? Because that’s very important. Second, Flash is very effective for interactive, dynamic presentation and Flash is the only plugin that has over a 90% reach to desktop browsers. I believe having a great presentation is a lot better than saying ‘hey, we rank the top of this search engine if you type in this keyword!’ when it comes to communicating your brand or services through your web site.

    You and the rest of the SEO/SEM clowns amuse me. You create this phoney imaginary scenario of search engines serving as a marketing vehicle when in reality, it’s primarily used to find keywords in documents. Anybody who done real Internet marketing know that qualified visitors are more than likely REFERRED to web sites by word of mouth or direct links from network hubs that attract a lot of users. Search engines are pretty much a big generic network hub that focus on keywords, not branding. Keywords are meaningless unless they are associated with something which is what marketing and branding is about. And that is the rub to explain why you SEO/SEM can only write this kind of crap rhetoric instead of showing real proof of what you can promise and deliver versus real-world marketing.

    Ad Agencies usually know the industry and sector of their clients to help launch a meaningful, successful campaign. The only thing you SEO/SEM clowns know is how to add text to web documents. That’s the difference at the end of the day.

  • Tom L

    Wow. I work for an SEO company that shows results. And please most of my clients have been taken by the bull ad agencies dish out. As a matter of fact we get calls from ad agencies to fix their crappy developed websites that not only adding text but meaningful text. I have clients making big monies in the millions of dollars a year who have worked with a variety of you CLOWNS and never get the retrun on their ROI period. That is why they seek direct traffic through searches that will result not only in presentation but the sale.

    Also after speaking with many clients who have almost lost the farm due to their promises that Ad agencies never deliver on I realized the only people who benefit are the agencies.

    The clowns in the ad agency business are quick to wow you with their know how. But when your charging companies tens of thousands of dollars for shit work you always come running to our industry for solutions of your client.

    One of my clients specializes in brand awareness and point of purchase through his products and our work has tripled his business giving him warm direct global leads for a fraction of the cost. Where his ad agency charged him a couple hundred thousand dollars that did nothing accept empty his company checking account.

    So please before you ad agency jokers make any comments, everyone knows you are cash cow businesses that can give a rats ass about the end result once you pump corporations for their money.

    And I am sure I will hear from many more of your kind because your clients are not satisfied with their results.

  • Tom L

    Wow. I work for an SEO company that shows results. And please most of my clients have been taken by the bull ad agencies dish out. As a matter of fact we get calls from ad agencies to fix their crappy developed websites that not only adding text but meaningful text. I have clients making big monies in the millions of dollars a year who have worked with a variety of you CLOWNS and never get the retrun on their ROI period. That is why they seek direct traffic through searches that will result not only in presentation but the sale.

    Also after speaking with many clients who have almost lost the farm due to their promises that Ad agencies never deliver on I realized the only people who benefit are the agencies.

    The clowns in the ad agency business are quick to wow you with their know how. But when your charging companies tens of thousands of dollars for shit work you always come running to our industry for solutions of your client.

    One of my clients specializes in brand awareness and point of purchase through his products and our work has tripled his business giving him warm direct global leads for a fraction of the cost. Where his ad agency charged him a couple hundred thousand dollars that did nothing accept empty his company checking account.

    So please before you ad agency jokers make any comments, everyone knows you are cash cow businesses that can give a rats ass about the end result once you pump corporations for their money.

    And I am sure I will hear from many more of your kind because your clients are not satisfied with their results.

  • Matt

    “Anybody who done real Internet marketing know that qualified visitors are more than likely REFERRED to web sites by word of mouth or direct links from network hubs that attract a lot of users.”

    Hey, would you like a banner exchange with me? LOL. Please. I bet you more people use Google than direct links from network hubs. Those are just a ploy to take $15 a month from website owners. As an SEO, we focus on keywords because thats what people do when they use a search engine!

    And brand awareness? LOL. As SEOs, we concentrate on bringing traffic to the website by ranking for search terms. In regards to our responsibilities, Brand awareness comes after people find something they are looking for. Which in SEO is very easy to rank for an un-optimized / no competition word.. ie; a company name or product name.

    I will say that effective marketing would include a variety of methods, not just SEO. But don’t put us and you because then I would have to say how much more cost effective we are in terms of ROI to you. Go ahead and write your little jingle and your fancy catch phrases. It takes alot more than sticking some words on a web document. LOL .. Web document? What is this 12 years ago?

  • Matt

    “Anybody who done real Internet marketing know that qualified visitors are more than likely REFERRED to web sites by word of mouth or direct links from network hubs that attract a lot of users.”

    Hey, would you like a banner exchange with me? LOL. Please. I bet you more people use Google than direct links from network hubs. Those are just a ploy to take $15 a month from website owners. As an SEO, we focus on keywords because thats what people do when they use a search engine!

    And brand awareness? LOL. As SEOs, we concentrate on bringing traffic to the website by ranking for search terms. In regards to our responsibilities, Brand awareness comes after people find something they are looking for. Which in SEO is very easy to rank for an un-optimized / no competition word.. ie; a company name or product name.

    I will say that effective marketing would include a variety of methods, not just SEO. But don’t put us and you because then I would have to say how much more cost effective we are in terms of ROI to you. Go ahead and write your little jingle and your fancy catch phrases. It takes alot more than sticking some words on a web document. LOL .. Web document? What is this 12 years ago?

  • http://www.yooter.com/blog/?p=111 Yooter Search Marketing Agency » It appears that Ad Agencies hate SEO’s

    [...] It appears that a minor war broke out between SEO’s and Ad Agencies and it spilled out into the public. [...]

  • Tom L

    Matt who ever you are I agree. I had a major discussion with my client on how effective his ad agency worked for him. He laughed but wanted to cry because he realized he was taken. Weekly 1/4 page ads in the NY times which did bring a few people in but not enough to justify the over inflated costs he paid to an ad agency. Now he gets a direct 700-1000 unique visitors looking for his product a day because hei is at the top of Google for hundreds of search terms. OH the sunday paper ad in the NY times, well most went in the trash or on the floor for the puppy to use the next day.

    I have worked with some ad agencies trying to fix their sites for the angry client. I noticed they were good at invisiable text and other spam methods, for their so called presentation purposes. However the website design they were doing was at best basic. I could have hired a 12 year old or bought a that 10.00 template that just about everybody else has.

    I think many ad agencies at best feel threatened because the internet really is putting them to shame. However I do realize like in SEO business their are some good ad agencies that produce. But after speaking with many people who have exhausted their funds on many of these ad agencies I realized their are alot of scammers.

  • Tom L

    Matt who ever you are I agree. I had a major discussion with my client on how effective his ad agency worked for him. He laughed but wanted to cry because he realized he was taken. Weekly 1/4 page ads in the NY times which did bring a few people in but not enough to justify the over inflated costs he paid to an ad agency. Now he gets a direct 700-1000 unique visitors looking for his product a day because hei is at the top of Google for hundreds of search terms. OH the sunday paper ad in the NY times, well most went in the trash or on the floor for the puppy to use the next day.

    I have worked with some ad agencies trying to fix their sites for the angry client. I noticed they were good at invisiable text and other spam methods, for their so called presentation purposes. However the website design they were doing was at best basic. I could have hired a 12 year old or bought a that 10.00 template that just about everybody else has.

    I think many ad agencies at best feel threatened because the internet really is putting them to shame. However I do realize like in SEO business their are some good ad agencies that produce. But after speaking with many people who have exhausted their funds on many of these ad agencies I realized their are alot of scammers.

  • http://www.meadigital.com/ SanDiegoSEO

    I am the SEO specialist for an Ad Agency. I’ve been doing SEO for 7 years and have worked for SEO firms all over the country.

    The only difference I see in Agency’s and SEO firms, is the range of services provided to the client. Sure there are plenty of Ad Agency’s that don’t have a clue about SEO, but all you SEO’s, remember traffic power?? They were an SEO firm.

    It’s all about the experience of the Agency or even the SEO firm. I do believe working with an Agency gains the client access to many more skill sets then working with an SEO firm. I’ve yet to find an SEO firm that offers SEO, SEM, Affilate, Behavioral Targeting, Web Design & Development. Let a lone offer their clients access to the traditional TV, Radio, and print media.

    Seems like choosing an Agency with proven results (just like how you should choose an SEO firm,) nets a better overall value to the client.

  • http://www.meadigital.com SanDiegoSEO

    I am the SEO specialist for an Ad Agency. I’ve been doing SEO for 7 years and have worked for SEO firms all over the country.

    The only difference I see in Agency’s and SEO firms, is the range of services provided to the client. Sure there are plenty of Ad Agency’s that don’t have a clue about SEO, but all you SEO’s, remember traffic power?? They were an SEO firm.

    It’s all about the experience of the Agency or even the SEO firm. I do believe working with an Agency gains the client access to many more skill sets then working with an SEO firm. I’ve yet to find an SEO firm that offers SEO, SEM, Affilate, Behavioral Targeting, Web Design & Development. Let a lone offer their clients access to the traditional TV, Radio, and print media.

    Seems like choosing an Agency with proven results (just like how you should choose an SEO firm,) nets a better overall value to the client.

  • http://www.tribbleagency.com/ TheFounder

    See that is what I don’t understand.. the vast majority of agencies do not have a concept of SEO … The vast majorty.. by far and large the largest agencies have no clue …

    There are a VERY limited amount of very talented SEO’s out there. I could count them on my fingers… maybe 10 max.

    none of them work for agencies… then of course there are other SEO’s that do an decent job.. maybe 1% of the agencies have one on staff like that.. (perhaps you are part of that group.. and it’s not bad).

    But then are the 99% of agencies out there .. in focus the larger ones.. that have zero.. nothing.. nada in terms of Search Optimization on staff… and they are raking in the cash and bilking their clients.

  • http://www.tribbleagency.com TheFounder

    See that is what I don’t understand.. the vast majority of agencies do not have a concept of SEO … The vast majorty.. by far and large the largest agencies have no clue …

    There are a VERY limited amount of very talented SEO’s out there. I could count them on my fingers… maybe 10 max.

    none of them work for agencies… then of course there are other SEO’s that do an decent job.. maybe 1% of the agencies have one on staff like that.. (perhaps you are part of that group.. and it’s not bad).

    But then are the 99% of agencies out there .. in focus the larger ones.. that have zero.. nothing.. nada in terms of Search Optimization on staff… and they are raking in the cash and bilking their clients.

  • http://www.johnon.com/ John Andrews

    “raking in the cash and bilking their clients…”

    I missed your point? LOL… so the only thing that has changed is transparency? LOL again.

  • http://www.johnon.com John Andrews

    “raking in the cash and bilking their clients…”

    I missed your point? LOL… so the only thing that has changed is transparency? LOL again.

  • http://www.adirondackbasecamp.com/ TourPro

    Holy Crap! I just discovered the Tribble Ad Agency and I’m nothing short of Super-Impressed. I’m in the midst of a battle for hearts and minds that requires the services of just this kind of agency. Too bad it’s not real. Or is it?

    I’ve been reading and learning for the last several weeks, only to have exactly what I have learned about our website and SEO encapsulated in this blog. I was recently told in a meeting, “your 5 years ahead of everyone” in reference to my insistence that we are wasting our money with Web 1.0 and “Old School” advertising strategies.

    Don’t you love a paradigm change?

  • http://www.adirondackbasecamp.com TourPro

    Holy Crap! I just discovered the Tribble Ad Agency and I’m nothing short of Super-Impressed. I’m in the midst of a battle for hearts and minds that requires the services of just this kind of agency. Too bad it’s not real. Or is it?

    I’ve been reading and learning for the last several weeks, only to have exactly what I have learned about our website and SEO encapsulated in this blog. I was recently told in a meeting, “your 5 years ahead of everyone” in reference to my insistence that we are wasting our money with Web 1.0 and “Old School” advertising strategies.

    Don’t you love a paradigm change?

  • http://www.advertisingopinions.com/ Dave

    I come from an SEO/SEM background and am now working at a traditional ad agency. You guys need to stop slinging mud and realize that both SEO companies and ad agencies provide valuable services. Some SEO companies SUCK and some ad agencies SUCK. Clients need to be smart. Marketers need to stop pretending to be experts in fields that they are not.

  • http://www.advertisingopinions.com Dave

    I come from an SEO/SEM background and am now working at a traditional ad agency. You guys need to stop slinging mud and realize that both SEO companies and ad agencies provide valuable services. Some SEO companies SUCK and some ad agencies SUCK. Clients need to be smart. Marketers need to stop pretending to be experts in fields that they are not.

  • http://nickrice.blogspot.com/ Nick Rice

    Geez, is there no middle ground? I believe the best strategy addresses both. Rank high AND deliver a quality experience. That doesn’t mean full flash site (and trust me, I know, our design firm has a totally flash site and I hate it). Nor does that mean a page full of copy loaded w/ keywords but is so overwhelming a user doesn’t know where to look first. There is a unique balance to be struck for each and every client. Brand is important, but so is the ability to find a product/service/company.

    Unfortunately a lot of agencies have dropped the ball. They’re not even good at basic techniques like header tages or page titles. They’re completely about form. And SEO’s have swung the pendulum too far to the function side of the equation. Strike a balance and the client truly benefits.

  • http://nickrice.blogspot.com Nick Rice

    Geez, is there no middle ground? I believe the best strategy addresses both. Rank high AND deliver a quality experience. That doesn’t mean full flash site (and trust me, I know, our design firm has a totally flash site and I hate it). Nor does that mean a page full of copy loaded w/ keywords but is so overwhelming a user doesn’t know where to look first. There is a unique balance to be struck for each and every client. Brand is important, but so is the ability to find a product/service/company.

    Unfortunately a lot of agencies have dropped the ball. They’re not even good at basic techniques like header tages or page titles. They’re completely about form. And SEO’s have swung the pendulum too far to the function side of the equation. Strike a balance and the client truly benefits.

  • http://www.tribbleagency.com/ TheFounder

    Hi Nick,

    Honestly that was exactly my point on making this “Agency”

  • http://www.tribbleagency.com TheFounder

    Hi Nick,

    Honestly that was exactly my point on making this “Agency”

  • Stuart

    Show me one instance where an SEO campaign generated demand for a product that didn’t exist previously……OK.

    So search marketing is good for matching buyers and sellers, but does very little in the way of being able to create demand — a key role of any marketing partner.

    Most agencies don’t get it and there are few SEO firms that offer true value. That said, it is the SEO firm that is challenged. Providing solid, forecast-steady, ROI-based results is getting increasingly difficult for SEO firms as they landscape changes almost daily.

    The truth about SEO? At best, it is educated guess work. At worst, it is hearsay advice giving of the worst kind.

    Smart marketers will continue to employ agency partners — particularly ones that know how to steward a brand in an effective manner across all channels and tactics.

  • Stuart

    Show me one instance where an SEO campaign generated demand for a product that didn’t exist previously……OK.

    So search marketing is good for matching buyers and sellers, but does very little in the way of being able to create demand — a key role of any marketing partner.

    Most agencies don’t get it and there are few SEO firms that offer true value. That said, it is the SEO firm that is challenged. Providing solid, forecast-steady, ROI-based results is getting increasingly difficult for SEO firms as they landscape changes almost daily.

    The truth about SEO? At best, it is educated guess work. At worst, it is hearsay advice giving of the worst kind.

    Smart marketers will continue to employ agency partners — particularly ones that know how to steward a brand in an effective manner across all channels and tactics.

  • http://www.tribbleagency.com/ TheFounder

    See this is where I disagree, Smart marketers will continue to employ SEO partners — particularly ones that know how to increase the awareness of a brand in an effective manner using the pinnaical of Internet Marketing, which is SEO.

    Because as ad Agencies continue to miss the mark on Internet Marketing, especially SEO, the dollars are being re-allocated to SEO and SEM firms.

    I know this because virtually all my clients are fortune 1000 firms, and virtually all of them have ad agencies…

    The money that should of gone to the Agencies (if they understood what they were doing) was re-allocated to an SEO firm.

    On.. in response to your question on what product didn’t Exist that SEO firms promoted and made successful?

    Easy… Search Engine Optimization :)

    Mind you that was created without any Ad Agency help….

    Â

    Â

  • http://www.tribbleagency.com TheFounder

    See this is where I disagree, Smart marketers will continue to employ SEO partners — particularly ones that know how to increase the awareness of a brand in an effective manner using the pinnaical of Internet Marketing, which is SEO.

    Because as ad Agencies continue to miss the mark on Internet Marketing, especially SEO, the dollars are being re-allocated to SEO and SEM firms.

    I know this because virtually all my clients are fortune 1000 firms, and virtually all of them have ad agencies…

    The money that should of gone to the Agencies (if they understood what they were doing) was re-allocated to an SEO firm.

    On.. in response to your question on what product didn\’t Exist that SEO firms promoted and made successful?

    Easy… Search Engine Optimization :)

    Mind you that was created without any Ad Agency help….

    Â

    Â

  • steve

    Guys, here’s the truth: with over 11 years in the SEO and Agency business I know that the ad agencies have the trust of the clients, and ultimately will use the resources needed to market/advertise/promote the business and/or product.
    SEOs simply don’t offer enough to stand alone. Unless you’re selling kinck-knacks from your garage, you want more than “hits” on a website. Clients need brand development. They need to get into a consumer’s decision making process.
    SEOs are simply selling a tool in an arsenal owned by Ad agencies. Nice try fellas. But leave the heavy-lifting to us, and be happy with your small pieve of the pie. Because that’s all you’ll get.

  • steve

    Guys, here’s the truth: with over 11 years in the SEO and Agency business I know that the ad agencies have the trust of the clients, and ultimately will use the resources needed to market/advertise/promote the business and/or product.
    SEOs simply don’t offer enough to stand alone. Unless you’re selling kinck-knacks from your garage, you want more than “hits” on a website. Clients need brand development. They need to get into a consumer’s decision making process.
    SEOs are simply selling a tool in an arsenal owned by Ad agencies. Nice try fellas. But leave the heavy-lifting to us, and be happy with your small pieve of the pie. Because that’s all you’ll get.

  • http://www.tribbleagency.com/ TheFounder

    You are funny steve.

    You sound just like an Ad Agency right before we took their client.

  • http://www.tribbleagency.com TheFounder

    You are funny steve.

    You sound just like an Ad Agency right before we took their client.

  • steve

    Yeah, so many people Google “athletic shoes” before buying a pair of Nikes.
    Get real guys.

  • steve

    Yeah, so many people Google “athletic shoes” before buying a pair of Nikes.
    Get real guys.

  • http://www.tribbleagency.com/ TheFounder

    Really? You never did a search for ‘Jeep Wrangler review’ before laying out 30 grand to buying it?

  • http://www.tribbleagency.com TheFounder

    Really? You never did a search for ‘Jeep Wrangler review’ before laying out 30 grand to buying it?

  • steve

    I’m completely not saying this to win an argument … I’m being honest. The answer is No. I would not search “Jeep Wrangler Review”. I would go directly to Consumer Reports.
    With all the paid ads, sponsorships, and pure bullshit on the internet, consumers are skeptical of search results. As well they should be.
    I have no hard feelings towards SEOs. If people can make a living selling that, then great. But give consumers and agencies a little credit. It’s simply a tool that is sometimes useful. It is not a service to build a whole company around.

  • steve

    I’m completely not saying this to win an argument … I’m being honest. The answer is No. I would not search “Jeep Wrangler Review”. I would go directly to Consumer Reports.
    With all the paid ads, sponsorships, and pure bullshit on the internet, consumers are skeptical of search results. As well they should be.
    I have no hard feelings towards SEOs. If people can make a living selling that, then great. But give consumers and agencies a little credit. It’s simply a tool that is sometimes useful. It is not a service to build a whole company around.

  • http://www.tribbleagency.com/ TheFounder

    ok.. now that the tone is more reasonable :)

    I personally feel that Google, Yahoo and MSN are literally ABC, NBC, and CBS in the 1950′s.

    Aspects like Video Search, Blog Search, Normal Organic Search, News Search … the point is that these are the TV outlets from a generation or two ago.

    This new media will be the only vaild media 20 years from now.

    If Ad Agencies don’t get familiar with how this process works.. how to get your videos syndicated and ranked.. how to get your blogs syndicated and ranked.. how to get your news syndicated and ranked… and last by not least.. how to get your website syndicated and ranked it would be a disservice to your client… mastering this outlet now will save you and your clients a major headache later.

  • http://www.tribbleagency.com TheFounder

    ok.. now that the tone is more reasonable :)

    I personally feel that Google, Yahoo and MSN are literally ABC, NBC, and CBS in the 1950′s.

    Aspects like Video Search, Blog Search, Normal Organic Search, News Search … the point is that these are the TV outlets from a generation or two ago.

    This new media will be the only vaild media 20 years from now.

    If Ad Agencies don’t get familiar with how this process works.. how to get your videos syndicated and ranked.. how to get your blogs syndicated and ranked.. how to get your news syndicated and ranked… and last by not least.. how to get your website syndicated and ranked it would be a disservice to your client… mastering this outlet now will save you and your clients a major headache later.

  • steve

    I can’t argue your last point. Seems true enough.
    But one last thing: it’s probably an incorrect assumption that the internet will be the only valid media 20 years from now. There are currently teachers who insist students do their research for papers OFFline. I heard of a very prestigious school where if major elements of a students paper can be found in the top results of major search engines, the paper will not be accepted. Pretty extreme, but just an example of how a backlash from an “internet world” could happen.

  • steve

    I can’t argue your last point. Seems true enough.
    But one last thing: it’s probably an incorrect assumption that the internet will be the only valid media 20 years from now. There are currently teachers who insist students do their research for papers OFFline. I heard of a very prestigious school where if major elements of a students paper can be found in the top results of major search engines, the paper will not be accepted. Pretty extreme, but just an example of how a backlash from an “internet world” could happen.

  • Al

    I work for an SEO company and we decided that we don’t want to take on clients that rely soley on SEO/SEM as their only form of marketing. Why put all your eggs in one basket when there are plenty of “traditional” ways of marketing your site and company - word of mouth, print, DM, etc? Often clients who aren’t doing other marketing are either shortsighted or cheap, which makes them a bad client to have.

    We have found that partnering with ad agencies brings in good clients - because they are qualified candidates. They understand the need for marketing (because they have hired an ad agency) and they have a budget (because they have hired an ad agency). And we only partner with agencies that let us do our thing.

    I think the playing field where neither SEOs nor Ad Agencies (and even pure website design/dev shops) have the ball is on conversion. SEOs drive the traffic, Ad Agencies determine the brand/message - but who is architecting the navigation and delivering the call to action to drive users to take the next step?

  • Al

    I work for an SEO company and we decided that we don’t want to take on clients that rely soley on SEO/SEM as their only form of marketing. Why put all your eggs in one basket when there are plenty of “traditional” ways of marketing your site and company - word of mouth, print, DM, etc? Often clients who aren’t doing other marketing are either shortsighted or cheap, which makes them a bad client to have.

    We have found that partnering with ad agencies brings in good clients - because they are qualified candidates. They understand the need for marketing (because they have hired an ad agency) and they have a budget (because they have hired an ad agency). And we only partner with agencies that let us do our thing.

    I think the playing field where neither SEOs nor Ad Agencies (and even pure website design/dev shops) have the ball is on conversion. SEOs drive the traffic, Ad Agencies determine the brand/message - but who is architecting the navigation and delivering the call to action to drive users to take the next step?

  • http://www.tribbleagency.com/ TheFounder

    Hi Al,

    I agree..an SEO firm by itself might be as successful as with a complete image / look / feel / sales process.

    The idea of this site however is to point out that with an Ad Agency Approach.. with no SEO is just as lethal.

  • http://www.tribbleagency.com TheFounder

    Hi Al,

    I agree..an SEO firm by itself might be as successful as with a complete image / look / feel / sales process.

    The idea of this site however is to point out that with an Ad Agency Approach.. with no SEO is just as lethal.

  • http://gracecore.com/ wayne cowan

    Great site, bookmarked. In toronto here ad agenices still have no clue, they are content throughing 100′s of K at google Adwords and finding the clients speechless once the funding runs out. I have been doing this for roughly 9 years now all from toronto and 80% of my clients are in the USA and the remaining 20% is filled with agencies here ….lets say I am continually educationing them all involved for a “potential sale” but now, Im billing on even meetings and educational outlines of what to do now…..they still see no value, unless i mention meta tag optimization, then they expect the 1.99 price…

    Agencies please remember this, as you highly inflate our prices atr resell time back to the client, DO NOT BE CHEAP…..

    if you pay peanuts, you will only get monkeys

  • http://gracecore.com wayne cowan

    Great site, bookmarked. In toronto here ad agenices still have no clue, they are content throughing 100′s of K at google Adwords and finding the clients speechless once the funding runs out. I have been doing this for roughly 9 years now all from toronto and 80% of my clients are in the USA and the remaining 20% is filled with agencies here ….lets say I am continually educationing them all involved for a “potential sale” but now, Im billing on even meetings and educational outlines of what to do now…..they still see no value, unless i mention meta tag optimization, then they expect the 1.99 price…

    Agencies please remember this, as you highly inflate our prices atr resell time back to the client, DO NOT BE CHEAP…..

    if you pay peanuts, you will only get monkeys

  • rich

    Sites kinda broken in Firefox / Camino

  • rich

    Sites kinda broken in Firefox / Camino

  • http://sleepyblogger.com/ Robyn Tippins

    Clients demand flash and then fuss when they don’t rank even locally for their search terms. I’ve gotten to the point that if a flash site is wanted we insist on an html one as well.

    I love flash but a gorgeous site is useless if no one sees it. And you can run ads constantly but that’s very costly and you shouldn’t depend on it as your only source of traffic. SEO is the gift that keeps on giving…

  • http://sleepyblogger.com Robyn Tippins

    Clients demand flash and then fuss when they don’t rank even locally for their search terms. I’ve gotten to the point that if a flash site is wanted we insist on an html one as well.

    I love flash but a gorgeous site is useless if no one sees it. And you can run ads constantly but that’s very costly and you shouldn’t depend on it as your only source of traffic. SEO is the gift that keeps on giving…

  • http://advertising-age.blogspot.com/ Martin Calle

    To Ed Dunn’s post, June 20, 2006; 8:56PM

    Ed, as Sean Connery said to Alec Balwin in the Tom Clancey movie The Hunt For Red October - discussing Admiral Halsey’s battle tactics - “You got it all wrong.”

    Please don’t believe the ad industry’s hype. You are living on the wrong side of The Matrix. Many agency heads are my closest acquaintances. I know what we say over a scotch - Denny Crane. The 4As - The American Association of Advertising Agencies used to have a career page on their website. About 15 years ago a notice appeared on the career page. It said, “Due to the miserable economic conditions on Madison Avenue the career page, where agencies can post jobs and candidates can post resumes, has been closed. Because it is unlikely that this situation will change any time in the future The American Association of Advertising Agencies has elected not to allocate funds to maintain or upgrade this page.” And no, that’s not made up.

  • http://advertising-age.blogspot.com Martin Calle

    To Ed Dunn’s post, June 20, 2006; 8:56PM

    Ed, as Sean Connery said to Alec Balwin in the Tom Clancey movie The Hunt For Red October - discussing Admiral Halsey’s battle tactics - “You got it all wrong.”

    Please don’t believe the ad industry’s hype. You are living on the wrong side of The Matrix. Many agency heads are my closest acquaintances. I know what we say over a scotch - Denny Crane. The 4As - The American Association of Advertising Agencies used to have a career page on their website. About 15 years ago a notice appeared on the career page. It said, “Due to the miserable economic conditions on Madison Avenue the career page, where agencies can post jobs and candidates can post resumes, has been closed. Because it is unlikely that this situation will change any time in the future The American Association of Advertising Agencies has elected not to allocate funds to maintain or upgrade this page.” And no, that’s not made up.

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  • AMR

    this is a great resource, just found it by accident. i have been selling ads on radio & television for years and now with interactive. yes there is a shift. a new business model needs to be done and they sit on thier duffs instead and get no results for the client. it has been my experience that the ad agencies have not had the time to even focus on new and imerging marketing opportunties. since the buyouts began, they have continued to shrink their staff(buyers, planners & a/e)to the point they do not have the time to see if a planner has the right strategy in a given market or if the budgets are realistic to the buyer. and most of all measure results. now everyone who is directly involved with getting things done, do not care. how can you? you are so slammed with work there is no possible way for anyone to take the time to train, learn, research, develop etc. when you call for an appointment no one has the time to even listen to what new and exciting products are out their. it’s a shame but it has caught up to them big time. and now companies are changing agencies, like they change their underwear. no reviews, no upfronts, etc. they should have seen it coming. this is a great site will continue to frequent.

  • AMR

    this is a great resource, just found it by accident. i have been selling ads on radio & television for years and now with interactive. yes there is a shift. a new business model needs to be done and they sit on thier duffs instead and get no results for the client. it has been my experience that the ad agencies have not had the time to even focus on new and imerging marketing opportunties. since the buyouts began, they have continued to shrink their staff(buyers, planners & a/e)to the point they do not have the time to see if a planner has the right strategy in a given market or if the budgets are realistic to the buyer. and most of all measure results. now everyone who is directly involved with getting things done, do not care. how can you? you are so slammed with work there is no possible way for anyone to take the time to train, learn, research, develop etc. when you call for an appointment no one has the time to even listen to what new and exciting products are out their. it’s a shame but it has caught up to them big time. and now companies are changing agencies, like they change their underwear. no reviews, no upfronts, etc. they should have seen it coming. this is a great site will continue to frequent.

  • http://www.unetics.net/ Michael Guy

    Wow sounds like a bunch of haters. Having been a rock star at one point an number 1 on MTV I can tell you I have heard ALLOT of singers pitching their warez. But 99 percent of them we horrible. So I guess I could see where the anti SEO statements come from. Here is the plain and simple facts. Flash does indeed kill a website as far as google is concerned even though they claim to be able to parse it. SEO is far more than just putting words on pages. It is building a network of sites that link to you as well. And that is not easy because you can not buy the links unless you want to be dropped from the engine. If 2 things are right you will prosper. Traffic and conversion, and that is where the ad agency still plays a vital role.

  • http://www.unetics.net/ Michael Guy

    Wow sounds like a bunch of haters. Having been a rock star at one point an number 1 on MTV I can tell you I have heard ALLOT of singers pitching their warez. But 99 percent of them we horrible. So I guess I could see where the anti SEO statements come from. Here is the plain and simple facts. Flash does indeed kill a website as far as google is concerned even though they claim to be able to parse it. SEO is far more than just putting words on pages. It is building a network of sites that link to you as well. And that is not easy because you can not buy the links unless you want to be dropped from the engine. If 2 things are right you will prosper. Traffic and conversion, and that is where the ad agency still plays a vital role.

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