Advertising Agency W+K New York facing layoffs
January 31, 2008
We have to give a super hat tip to Agency Spy, she has the story on a layoff tip at W+K New York.
She hasn’t had a call back from W+K New York for verification yet… but we have a sinking feeling that she will get that verification shortly… Now this is horrible news for all the employees that might be getting fired. These people have put their heart into that company, and in turn they are going to get kicked on the street if the rumor is true.
Oh don’t worry, the Fat Cats won’t be getting pink slips.
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Justin Timberlake Behind The Scenes: Superbowl Commercial
January 31, 2008
The included video has snippets of the filming of the Superbowl commercial he is making.
We are not exactly sure if this was a good idea releasing parts of it….
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Marketing Week (UK) - Can Advertising Agencies trust Google?
January 31, 2008
Publicis revealed limited details of the collaboration last week, saying that the two companies were planning a “talent exchange†to share their respective creative and technical know-how. But behind the warm words, sceptics are wary of Google’s real intentions.
As they should, Google views them as technically backwards firms that have some larger clients, in Google’s opinion, these agencies do not deserve those clients.
Google has always maintained it has no desire to become an advertising agency, but Sorrell has seen it as enough of a threat to refer to it as a “frenemy†in the past. Last week, he suggested that Publicis’ partnership with Google lacked substance and indicated a “bit of an Achilles’ heel when it comes to technology†on the part of the French advertising group. Levy hit back, calling Sorrell’s comments “really cheapâ€.
Sure Google doesn’t want to be an advertising agency, they want to remove the industry entirely.
Their vision of the future is not exactly filled with WPP’s and Publicis Ad Agencies, it’s filled with small marketing departments that fill massive pay per click budgets. With automated tools, it’s our guess that Google can totally wipe out the entire second layer that Ad Agencies have inserted themselves in online. Google’s stance appears to be ‘Ad Agencies don’t belong on the Internet’. Honestly, we can’t blame them.. we share that view as well to a point.
Put it this way, the 20% over spend plus hourly shouldn’t be going to WPP or Publicis or whoever.. it should be going to Google. To them it means that clients are spending 20% less than they should be spending.
And the best part of the Interview:
Mark Howe, Google UK’s head of sales, says: “This [deal with Publicis] dispels the myth that we are trying to disintermediate agencies. Agencies are our friends and allies.†He adds that those claiming that Google is a threat to the industry know “little†about the company. “There will also be a bit of back-biting from a few agencies because they did not get there first,†he says, adding that Google wants to help the advertising industry understand how it works.
trying to disintermediate agencies………. now that’s hot… great phrase.
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E*TRADE to unlease Grey New York Superbowl Ads
January 31, 2008
Bring out the popcorn - E*TRADE selected Grey New York as its advertising agency of record in November of 2007 this will be fun.
NEW YOR - E*TRADE FINANCIAL Corporation (NASDAQ: ETFC) today announced the Company will debut two thirty-second advertisements during Super Bowl XLII(R) — to air February 3 on FOX — a strategic investment that will gain the Company broad exposure to a captivated audience of financial services consumers. E*TRADE has augmented its 2008 marketing spend by 30 percent over 2007, as the Company believes that marketing and advertising are critical factors in reinforcing the strength of its consumer brand. With more than 90 million viewers expected to watch the game, the Company’s Super Bowl(R) advertisements are a significant component of its 2008 advertising campaign.
It’s our opinion that Superbowl ads are… well… the “I can spend the most” contest for advertising. Very little research has gone into if an actual ROI occurs with the massive spending for the Superbowl.
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GATA to Federal Reserve… “Where’s the Gold in Ft. Knox?” not audited for 1/2 a century Ad Claims
January 30, 2008
“The gold reserves of the United States have not been independently audited for half a century,” GATA charges in a new advertisement set to appear in the Wall Street Journal.
Now this is the Advertising that we like to see, something far more substantial than most of the garbage we see on TV / online or print. 1/2 a century of not knowing what is going on inside Fort Knox in terms of what Gold is stored there is scary…. really scary.
The funny thing is it took an Ad to let us know what is going on, why wasn’t CNN on this in the 1980′s running specials saying it’s been a quarter century since we saw the last audit of Fort Knox? It takes an ad to let people know the story.
read more | digg story
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Agency Spy : Superbowl ads boost stock prices
January 30, 2008
Now this is almost comical, Agency Spy published this article that just tickled us pink..
It appears that people buy stocks simply if they like the Superbowl ad or not… not the products they sell.. or the company balance sheet… but if the Superbowl ad made them laugh.
Now these Superbowl ads cost millions, both in billable hours from the Agency, and in the spend to get it up there… but overall there is no research stating that business increases for these companies due to a Superbowl ad.
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GSD&M Idea City launches new Red Cross Ad - Pro-Bono ?
January 30, 2008
We truly hope that GSD&M did this pro-bono. We donate money to the Red Cross each year… we hope that GSD&M didn’t profit from our donations that were meant to go towards the people the Red Cross helps… and not to some random ad agency…
WASHINGTON, Jan. 29 /PRNewswire-USNewswire/ — The American Red Cross recently launched its new national public service advertising (PSA) campaign called Change a Life, which includes print, television, radio, online, out-of-home components in both English and Spanish.
The Change a Life campaign demonstrates how lives are connected through the American Red Cross. Extensive consumer, donor and internal research informed the campaign, which was spearheaded by Austin, Texas-based advertising agency GSD&M Idea City. Idea City developed the overall campaign concepts; it also produced and delivered the print, online and out-of-home components. Silver Spring, Maryland-based Rafferty-Weiss Media produced and directed the television and radio spots.
Eight print public service advertisements feature Red Cross volunteers and staff from Dallas, Texas, and five 30-second television public service ads feature Red Cross volunteers and staff from Atlanta, Georgia, where the spots were filmed. Actress and American Red Cross National Celebrity Cabinet member Elisabeth Rohm, provided the voice over for these ads.
The American Red Cross relies on the generosity of the media to share its message with the public through donated advertising space and air time. The Red Cross has shared the Change a Life advertising materials with thousands of television and radio stations, magazines and newspapers, outdoor companies and online sites in markets throughout the United States.
“Placing Red Cross public service advertisements is a way for the media to demonstrate corporate values and to share the Red Cross message with people in America who want to give or need to get help,” said Andrea Koslow, director of national advertising for the American Red Cross.
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Sanders\Wingo Advertising lands General Motors (GM)
January 30, 2008
DETROIT — General Motors Corp. is further broadening its multicultural marketing efforts and today announced that it will add Sanders\Wingo Advertising, Inc., to its list of advertising agencies to provide African American, urban and youth marketing support for Chevrolet, and Carol H. Williams Advertising to provide African American, urban and youth marketing support for Cadillac, HUMMER, Saab, Saturn and the GM Corporate brand, effective at the end of the first quarter of 2008.
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Yahoo! stock drops like a rock
January 29, 2008
Yahoo is in for a beating in face of the Google threat — everything from Layoffs to a not so sexy outlook are spooking investors….
Layoffs - the company would complete a “strategic workforce realignment†by next month that would lead to 1,000 job losses, or 7 per cent of the total. That amounts to the first big bloodletting at Yahoo since early this decade
Yahoo’s shares slumped in after-market trading on Tuesday as the internet company issued a downbeat outlook for this year reflecting its struggles to revamp its core online services.
The latest 11 per cent decline took the total fall since an October high to 45 per cent and pointed to Wall Street’s growing doubts that co-founder Jerry Yang, who stepped into the chief executive chair last year, can revive the fortunes of one of the brightest stars of the internet’s first decade.
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The New Wendy’s Spot From Kirshenbaum Bond - Mystery Fish
January 29, 2008
The New Wendy’s Spot From Kirshenbaum Bond (Hat Tip : Agency Spy)
The creative ad discusses … Mystery Fish …. .. uhhh…. not horrific … but not exactly what we expected from Kirshenbaum Bond .. then “it’s wayyyyyyy better than fast food… it’s Wendy’s” … as the lady is downing a fast food Wendy’s sandwich.
God we love Agency Spy… We started laughing the second we hear that women go .. waaayyy…
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