Yooter InterActive jumps on the foursquare wagon
August 31, 2010
It appears that Yooter InterActive has now opened their foursquare advertising program to assist companies use the super viral nature of foursquare to increase their company business.
Yooter is one of the first advertising agencies in the country to adopt foursquare as a key component of any
robust mobile advertising agency program.
The company can help draft a viral program for your company to help increase traffic to your location(s) and help increase business overall using one of the lowest cost social media tools available, that has people literally walking in the front door of your business.
Pretty nifty.
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Carmichael Lynch and Harley-Davidson split after 31 years.
August 30, 2010
Breaking: Carmichael Lynch and Harley-Davidson split after 31 years. Harley says it will NOT conduct a search for a new AOR as was tweeted by Adage.
An official at Harley-Davidson was rumored to have stated that Carmichael Lynch lacks the digital, Social and Search capabilities that are needed for a modern advertising campaign. In other words, if what we were told was true, Carmichael Lynch lost the account due to lack of proper SEO and SMO skillset.
The story is breaking…. enjoy the new reality.
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Digg’s new design – epic failure
August 30, 2010
Open Letter to Digg and Kevin Rose,
This letter is on behalf of the millions of Digg users that were greeted on Monday to the latest news on Reddit.
Seriously, attached is the below screenshot of Digg in it’s full glory.
Kevin, If I wanted to go to reddit.com, I would have went to reddit.com. Digg has turned into an RSS reader… and honestly Google News is way better than what you are providing.
I strongly urge you to stop wasting your time and switch back to the former format, buggy as it was, it still wasn’t something that was completely fed by a reddit RSS reader. Something I already have as a Firefox bookmark.
This design is a complete epic failure and most likely will reduce Digg to a forum level trafficked site similar to something like SqlSpace.Com
It was fun while it lasted.
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Active Data Exchange Becomes A Blackboard Building Blocks Partner™
August 30, 2010
Integration of Active Data Calendar will allow for re-use of class schedules across public and private digital media
(Bethlehem, PA – August 30, 2010) – Active Data Exchange, a leading provider of web-based calendaring, event marketing, event registration, and information broadcasting solutions, announced their partnership to develop on the Blackboard Learn™ platform today.
The Blackboard Developers Network™ is an innovative community of technical experts with a passion for using technology to enhance teaching and learning. From this partnership, Active Data Exchange plans to integrate its Active Data Calendar solution to allow organizations to easily publish calendar information from the Blackboard Learn platform across websites, mobile phones, social media and other digital media.
“Leveraging the Active Data Calendar technology within the Blackboard Learn platform will allow our clients to aggregate all of their events and deadlines into a centralized calendar to find out what’s going on across the enterprise. It’s exciting to break down calendar silos for clients using Active Data Calendar and the Blackboard Learn platform,” said Susan Yee, CEO of Active Data Exchange.
About Active Data Exchange, Inc.
Active Data Exchange provides enterprise calendaring solutions to over 300 organizations across North America with its Active Data Calendar solution. Used by communities, government agencies, colleges, K-12 school districts, finance and information technology departments, corporations and media companies, Active Data Calendar provides the ability to aggregate and distribute event, key dates and deadline information across multiple websites, departments and organizations. Clients include New York City Department of Education, University of Colorado, Palo Alto School District, Temple University, California State University, University of Mississippi Medical Center, Miami Dade College, Tecnologico de Monterrey and others.
Blackboard, the Blackboard logo, Blackboard Learn, the Blackboard Alliance Program, the Blackboard Developers Network, and Blackboard Building Blocks are registered trademarks of Blackboard Inc. All rights reserved.
###
CONTACT: SUSAN YEE
Phone: (610)997-8100
Email: [email protected]
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BlockBuster to file for Bankruptcy
August 27, 2010
Report: Blockbuster bankruptcy is imminent
Blockbuster Inc. plans to file for a pre-packaged bankruptcy in September. The Bankruptcy will most likely include a massive restructuring of the company including firing of the thousands of employees there and some say the company will completely convert to a “redbox / netflix ” hybrid with kiosks, mail order and streaming being their only channels.
The bankruptcy will allow them to get out of virtually all leases for their locations and allow them a “painless way” to fire all the employees.
The company has been on it’s deathbed for roughly half a decade or longer. So this doesn’t come as a surprise to many individuals. The company wiped out the advertising agency budget back in 2007
By 2009 the headlines on Tribble were stating “this company needs to fold”
By early 2010 we were stating that “blockbuster” was too big to fail. (yes we were making fun of both the company and the bailouts.)
We think it’s game over.
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WPP Group posts $377 million profit on 7,000 layoffs
August 24, 2010
WPP group plc profits hit $377 million on the heels of a 7,000 employee firing. This is classic stuff. “Sir” Martin Sorrell is still expected to receive his $100 million bonus for a job well done.
This is perhaps the worst of the worst.
This individual ruined thousands of lives and families, yet he will be taking his $100 million bonus. For the record a $100 million dollar bonus roughly equals 2,500 jobs at $40,000 a year.
He will take nearly half of the total number of people he has fired in salary.
This is in reward for having the most technologically primitive advertising agency holding company in the industry. With very little investment in organic search optimization and a very weak holding for social media.
Enjoy the new reality…. also he might as well say “F-U” to the 2,500 people and their families walking the streets as he passes them in his limo.
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Philadelphia requiring bloggers to pay 300 dollar business tax
August 23, 2010
If your blog only collects a handful of hits a day, the city of Philadelphia thinks you should cut it a check for $300 dollars, plus a percentage of revenue earned (and even if the revenue is $1 dollar, it still wants it’s $300.
Enjoy the new “job creation program” that the city of Philadelphia is employing as some people will pay more in taxes than they earn.
This is a virtual outrage, literally.
The problem at hand is the city is running out of funds, and it’s relying on anything that might generate income, including blogging where if Google Adsense sends you a 100 dollar check.. the city wants $300 + another $5-$10 or so in revenue taxes.
Enjoy the new reality… earn $100 dollars get taxed $310 for it.
The city of brotherly love, where your taxes go to the greater good.
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fix the sign dunkin
August 22, 2010
Dear dunkin,
I love the sign even though I have no clue what the sign says.
This is poor advertising as it shows that the quality of your product is similar to the product of your sign.
This isn’t even remotely fair as honestly dunkin coffee is perhaps the best. Beating “crapbucks” by a 5:1 margin.
So please Mr. Dunkin, invest alittle in your sign, it reflects the quality of your product.
Signed,
Your fans
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Paul Ceglia – The new owner of Facebook
August 18, 2010
Before there were hints and allegations that Mark Elliot Zuckerberg literally stole facebook.com from Paul Ceglia. The answer now appears to be yes. Showing the court a cleared check of $3000 dollars that Mark Zuckerberg cashed back in 2003 proves that there was a partnership. Here is a copy of the cleared check.
This is a photo of the new owner of Facebook.
Let’s see the courts decide on this one.
The agreement called for Zuckerberg to do computer coding work and provided for a $1,000 investment by Ceglia in a project called “The Face Book,” in exchange for a 50 percent stake, Ceglia claimed. A clause in the contract gave Ceglia an additional 34 percent for delays in the launching of the site, he claimed in court papers.
Giving Paul Ceglia a total of 84% ownership of “the facebook” which was eventually just known as Facebook.
Enjoy the new reality.
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RIAA : Force FM Radio on iPhones, Androids and Blackberry phones
August 17, 2010
In a big WTF, The RIAA is now stating that all cell phones must carry an FM transmitter.
See the problem isn’t a cell phone carrying a radio as it would increase the price of the phone only a few dollars and honestly it’s not a terrible idea as to pick up local stations, the problem is the RIAA dictating to us what we “must have” on our phones.
A perfect quote from the article:
“Rather than adapt to the digital marketplace, NAB and RIAA act like buggy-whip industries that refuse to innovate and seek to impose penalties on those that do.”
Sounds like the typical advertising agency to me.
The issue at hand is do you want the RIAA telling you what you can and cannot have on your phone? What hardware you are allowed to carry, and what you MUST carry?
I am sorry guys, this is too much for even me to handle. Go away RIAA.
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