What the European Crisis does to US Advertisers
The disaster occurring in Europe right now does and will affect the US advertising market. Let’s look at it from a very simplistic view, Publicis and WPP are both based in Europe, Publicis in particular is very close to the problem. This doesn’t matter generally speaking, but in reality it will matter (yes we already [...]
Read MoreAd Agency Publicis : You’re gonna have to pay for Hulu
Evidently Maurice Levy feels that there is not enough advertising dollars out there to support any real growth online. So he came to the stunning solution that people will actually have to pay for services rendered. Novel idea. Wonder where he got that… it’s only the general concept of economic activity for the past 10,000 [...]
Read MoreMarketwatch : WPP, Interpublic, Publicis, Omnicom to fight Google
Evidently Ad Agency 2,3,4,5 are trying to gang up on the largest ad agency on earth, IE: Google. They are all backing the Yahoo/Microsoft tie up. Nevermind that both Yahoo and Microsoft combined don’t even pass the teens in terms of percentage of market share. Regardless, lack of innovation x6 (WPP, Interpublic, Publicis, Omnicom, Yahoo [...]
Read MorePublicis Groupe finalizes Razorfish from Microsoft
This one goes in the history books, the deal is final as of today (we’ve known about the purchase for months) but finally today Advertising Agency holding company Publicis Groupe acquires “digital” Razorfish from Microsoft The deal has finally given Publicis some sort of digital outlet, abit a fairly weak one in terms of Social [...]
Read MoreInterpublic : GM owes us $50 million not $15 million
Interpublic is launching a broadside against the bankruptcy documents provided by General Motors, that only listed about $15 million, earlier Interpublic was fighting for “top position of losses” with Publicis to see who lost the most with the GM bankruptcy stating that figure was around $150 million (10x the amount GM said it owes them). [...]
Read MoreDeutsch creates GM Advertising post bankruptcy
Evidently Deutsch is taking the advertising agency lead post-bankruptcy for General Motors Corporation. The ad basically says that we paid too much in the past, had too many brands… and we’re downsizing… (well bankruptcy judge approved downsizing). Since Deutsch is doing this post-bankruptcy, the chances are they will get paid as compared to the financial [...]
Read MoreOgilvy loses Ericsson
WPP group plc owned Ogilvy Worldwide has lost their pitch to Ericsson. Ericsson has allocated their budget instead to Lowe Worldwide. This is another stunning defeat for Ogilvy, and points for even more layoffs within the Advertising Agency. Ogilvy has rearranged the deck chairs so many times in the past few months that it’s hard [...]
Read MoreMatthew Freud buys 3.3% of M&C Saatchi
All sorts of structural changes taking place in the Advertising Agency world today. One of the more interesting is seeing Matthew Freud taking a 3.3% stake in M&C Saatchi. Matthew Freud has taken a stake in M&C Saatchi, the advertising agency founded by brothers Charles and Maurice Saatchi. The agency, has revealed that Freud purchased [...]
Read MoreHP fires Publicis moves $1B advertising account to Omnicom
Hewlett-Packard Co. moved its advertising contract to Omnicom Media Group, a deal worth $1 billion — in essence firing Publicis as their Advertising Agency of Record. The Advertising Account, one of the most sizable in the industry is wrecking havoc among staffers at Publicis firms “We’re gonna get fired” was the tip we received (trust [...]
Read MoreOmnicom thrown on creditwatch list
Omnicom has been forced to resort to a revolving credit line to pay off $727.0 million in convertible debt coming due in July. “They’d prefer not to,” said Friedman, but frozen credit markets mean companies must use whatever financing they have available. Forbes is reporting, it’s pretty much suspected this is the reason Omnicom has [...]
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