Campbell Ewald losing track of how many people they fired today
December 10, 2008
Bloodbath continues at Campbell Ewald, firing took epic proportions today as there evidently wasn’t even enough time to even do exit interviews, as security just threw the staffers out 2 seconds after telling them they were fired.
This will continue to get worse, there is no magic bullet to fix this economic disaster. Look around you, how do you match up against your peers.. because there is a good chance that within the next few weeks someone withing eyesight of your location won’t be there anymore…. and remember they are doing the same thing looking at you.
Following up on yesterday’s news that Campbell Ewald is in the process of laying off more employees, we’re now being told that the cuts were so numerous that there wasn’t enough time for proper exit meetings.
“An HR person and a member of security went to the employee’s desk, told them they were laid off, and immediately escorted them out of the building,” said a source. AgencySpy
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What is Mullen Doing?
October 9, 2008
Advertising agency Mullen landed near bankrupt General Motors Corp (Down 23.01% in the past 4 hours). to handle its customer relationship management programs with Detroit advertising agency Campbell-Ewald, Mullen said Thursday, this comes on the heels of them landing Sun Trust banking, which by the way is also down 20% in the past 4 hours ….
Mullen must be banking “excuse the pun” or driving for “excuse the other pun” companies in distress hoping that if there is a turn around, they are going to be enjoy the increased spends.
This is amazing stuff… because if there isn’t a turn around in a short period of time.. they might be left with a client list of foreclosures, it’s a major gamble. Because if too many of these distressed clients go under… so will Mullen.
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Campbell-Ewald’s new creative on Adwords
September 25, 2008
We found some of the new creative being pushed out by Campbell-Ewald on Google Adwords…
Campbell-Ewald
There is No Substitute For Industrial-Strength Creativity
www.campbell-ewald.com
We had a debate on what we consider creative or not on Parker’s blog..
In this case, we feel that Campbell-Ewald’s copy is actually fairly creative… it got us to post an article regarding it .. (don’t worry Campbell-Ewald.. we didn’t click it).
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Kaiser Permanente : 5th year of the same ads from Campbell-Ewald
August 7, 2008
Is this something that really should be released over the open newswire?
OAKLAND, Calif., Aug 07, 2008 /PRNewswire via COMTEX/ — Kaiser Permanente is launching the fifth season of its popular Thrive advertising campaign, with television, radio, print and outdoor advertisements that reflect the health care organization’s commitment to the total health of its members and the communities it serves. One television ad will debut during the Olympic opening ceremonies on Friday, August 8. Two others will go into rotation in September.
Previous campaigns reinforced Kaiser Permanente’s focus on prevention, wellness, and “thriving” at every stage of life. The newest season’s theme is “Spread Health,” and highlights the work that the organization does to spread health beyond the doctor’s office, sharing information about all the things that contribute to good health and resources in the community to better the health of everyone.
In one new television ad, “Community Bike,” a bicycle is passed on from rider to rider, from neighborhood to neighborhood, showing people of all ages, genders, physical disabilities and cultural backgrounds. The ad is a metaphor for the concept that healthy communities start with healthy individuals, and when we share or spread health, everyone can benefit.
There are also two new television spots that highlight Kaiser Permanente’s quality of care by showing how shared Kaiser Permanente research and clinical practices improve the lives of our members and how the organization, in turn, spreads or shares that expertise with the greater community. “Heart Beat” highlights the success of the Northern California region’s heart health programs that reduce cardiac disease, and “When I Grow Up” is inspired by the unprecedented rates of mammography screenings performed on Kaiser Permanente women in the Southern California region.
“‘Spread Health’ takes on a new dimension, but the campaign reinforces that commitment to quality care, prevention and wellness is Kaiser Permanente’s point of differentiation,” said Debbie Cantu, vice president of brand marketing and advertising for Kaiser Permanente. “We are proud to be able to highlight the work that we do to create healthy communities and promote a culture of wellness for all.”
With the Summer Olympics and presidential election dominating the airwaves this fall, the 2008 Thrive campaign is going beyond traditional advertising, with investments in more robust online, radio, print, and outdoor advertising. Bus and train wraps, cinema spots, ads in public transit areas, and displays in gyms are just a few of the ways the organization will increase the new campaign’s exposure.
The ads, plus additional information about the studies highlighted in the ads, health tips, Thrive music selections and a widget can be accessed at http://www.kp.org/thrive.
The $50-million, multi-year Thrive Campaign was created in partnership with Warren, Michigan-based advertising agency Campbell-Ewald, which has worked with Kaiser Permanente since the rollout of the first Thrive ads in 2004. The new television commercials will run in California, Oregon/Washington state, Colorado, Georgia, parts of Maryland, Virginia and the District of Columbia and Hawaii.
About Kaiser Permanente
Kaiser Permanente is America’s leading integrated health care delivery system. Founded in 1945, it is a group practice prepayment program headquartered in Oakland, California. Kaiser Permanente serves the health care needs of nearly 8.7 million members in nine states and the District of Columbia. It encompasses the not-for-profit Kaiser Foundation Health Plan, Inc., Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Permanente Medical Groups. Nationwide, Kaiser Permanente includes approximately 165,000 technical, administrative and clerical employees and caregivers, and more than 14,000 physicians representing all specialties. The system’s Labor Management Partnership is the largest health care labor-management partnership in the United States. It governs how workers, managers, physicians and dentists work together to make Kaiser Permanente the best place to receive care, and the best place to work. For more Kaiser Permanente news, visit the KP News Center at: http://www.kp.org/newscenter.
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Campbell-Ewald is shaking in their boots - Farmers Insurance outsources the review
August 7, 2008
Exactly why did Farmers Insurance outsource the Advertising Agency Review to Select Resources International? Though outsourcing a review is generally standard practice, however in this case it’s even more stinging than usual. Campbell-Ewald has been their agency for nearly a decade and a half, and now they are facing a review. Over the years they built up a robust contact list and ‘made friends’ with everyone there. So to remove any bias, the review was outsourced. This is bad news overall for Campbell-Ewald as many of the personal relationships over the years have been virtually nullified.
LOS ANGELES Select Resources International has been tapped to oversee the review for creative and media duties on Farmers Insurance’s ad account, according to sources. ( Full Story )
This puts their defense of the Farmers Insurance into a difficult position, since any personal relationships are now out the window.
Also worth mentioning in light of the recent Publicis purchase of an SEO firm to help all their divisions in regarding to SEO and SEM, will now weigh against Campbell-Ewald as Interpublic has no resource such as what Publicis has just purchased.
In short, Publicis firms now have some bigger guns.
EDIT : Startup Reprise Media was purchased by IPG last year.
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Campbell-Ewald faces the most polite firing ever
July 29, 2008
What a polite way to say we don’t trust you anymore.
“Campbell-Ewald has been our ad agency and business partner,” said Jerry Davies, director of media relations, Farmers Insurance, Los Angeles. “We have demanding performance expectations and we are reviewing all our capabilities and resources to make sure we are positioned to take full advantage of the opportunities in a rapidly changing marketplace.”
Full Story
I’ll never understand this industry..
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Parker : Farmers Insurance is now in review - Campbell-Ewald might lose it
July 22, 2008
What a bad day for Campbell-Ewald … it appears the agency is bleeding accounts, losing staff and management. Coupled with the lack of Digital and SEO some serious problems for the agency are starting to appear. Farmers insurance is the client that keeps the lights on… it’s gonna be a dark winter if the review goes bad for Campbell-Ewald… because on top of all the bad things happening to the firm.. layoffs would be expected if the account leaves.
Jeff Scoff, President and Chairman, was definitely fired from Campbell-Ewald, and that the Michelin and Navy accounts decided they no longer needed the services of the “Industrial Strength” agency, one of my Detroit spies tells me that Farmers Insurance (one of their biggest accounts) is now in review. Full Story
They by now should of invested heavily in buying interactive agencies… they should of went on a buying spree of multiple tech savvy talent (read: write in php/mysql as well as English).
What did they do instead? None of the above… and now they are paying the price. The best question to ask is… which agency is next?
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Parker : Campbell Ewald is weakening at the knees
July 16, 2008
The below E-mail from Tony Hopp was leaked to Parker:
“Jeff Scott has announced that he is leaving CE to take advantage of newly presented opportunities in advertising and marketing. I have thanked Jeff for his dedication to our clients and our business over 20 years and extended our best wishes in his future endeavors. Mike Ryan will assume responsibility for Alltel Wireless, American Heart Association and University of Michigan Health System, and I will work with our Farmers Insurance client and team.”
Sounds like a sinking ship to you? When you have high level executives leaving for other jobs it raises red flags…
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Crain : Campbell-Ewald is in big trouble
July 15, 2008
Evidently the writing is on the wall for Campbell-Ewald to brace for rough times ahead. The article also notes that Leo Burnett , McCann Erickson, Starcom Mediavest Group are all targeted for some hard times ahead as General Motors cuts it’s budget down to recession size. This means that potential layoffs are now being planned at those agencies. Rough times ahead for them… really rough times.
Any cutbacks in GM work exacerbate an already tough time for Campbell-Ewald, which in May lost its $35 million account with tire-maker Michelin North America Inc. after seven years, and also faces the potential loss of its U.S. Navy recruiting account, which is up for review after $410 million worth of work over the past three years.
The article also notes that large parts of the remaining budget will be allocated to digital.. Something the agencies are painfully unprepared for.
The automaker previously said it was planning to move more advertising work online, but it remains unclear how that will affect the advertising agencies, most of whom handle interactive work.
We can tell you how it will affect Advertising Agencies, none of the holding companies have yet purchased an SEO only firm, have failed to make any large investments in key areas of Social Media Optimization or any other online marketing discipline that does not involve pay per click and flash… in short.. they are painfully lacking on the technical side. So how they will affect advertising agencies are clear. A bunch of SEO and SMO firms will be getting a bunch of new accounts.
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Campbell-Ewald now running ads on Tribble Ad Agency
June 14, 2008
Thanks !! Campbell-Ewald .. but you do need work on your SEM ads:
Campbell-Ewald
Reach your Customers on their Terms
Media Neutral Solutions that Work
Media Neutral Solutions that work… let us think about that…
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