Wikipedia should be banned from Google
July 31, 2007
While Diggers are on the issue of what sites should be banned from their index we would like to suggest Wikipedia being removed from the Google Index.
Not for the same reasons as Experts Exchange, (who is accused of cloaking and violation of Google Guidelines) but rather because we feel that Wikipedia results should be given their own tab on the Google homepage and removed from the general index.
This would allow novices easy access to an Wikipedia entry should they want it, or otherwise taken from the sites that people are actually searching for (and not the Wikipedia Article).
 The reason we are raising this is because a recent study pointed out that 96.6% of Wikipedia Pages Rank in Google’s Top 10
This is overbearing for most people, it’s not what they are searching for, and yet it’s not really spam. Hence our position, give Wikipedia their own tab (like Google News or Video), and remove them from the index.
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Long John Silver’s picks Northlich
July 31, 2007
CINCINNATI, July 31 /PRNewswire/ — Quick service restaurant seafood leader Long John Silver’s announced today it has selected Cincinnati-based independent agency Northlich as its agency of record.
“We’re excited to work with a great brand and great brand team at Long John Silver’s,” said Don Perkins, Northlich’s Chief Creative Officer. “We believe there’s a rich emotional and cultural connection consumers have with Long John Silver’s. We will build on an equity Long John Silver’s has that can’t be owned by anyone else. In this business, that’s a rare commodity.”
“Importantly, we’re working on concepts that travel across media and easily translate to executions on-line, at the street level, through in-store promotions and to motivate employees,” Perkins said.
“Northlich is highly creative, collaborative and understands our business,” said Don Gates, Brand Marketing Officer, Long John Silver’s. “They are the perfect partner to bring Long John Silver’s brand positioning to life in a memorable way.”
Yum! Brands and Northlich Relationship Growing
This win nurtures a growing relationship between Yum! Brands and Northlich. A&W Restaurants earlier this year tapped Northlich to launch the most successful public relations campaign in A&W’s history called “Moove to American,” which called for Americans to support 100% U.S. Beef.
About Long John Silver’s, Inc. and Yum! Brands
Long John Silver’s, Inc. based in Louisville, Kentucky (www.ljsilvers.com), is the world’s most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969. Today, there are more than 1,100 Long John Silver’s, Inc. restaurants in the U.S. and an additional 399 points of distribution in multibrand restaurants, serving nearly four million customers weekly. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc., the world’s largest restaurant company in terms of system units with more than 34,000 restaurants in more than 100 countries and territories.
About Northlich
Northlich, together with its brand strategy and innovation unit, Brandstorm, is a leading independent communications and brand consulting agency with offices in Cincinnati, Columbus, Cleveland, Metro New York and Washington DC. The agency transforms brand and consumer insight into action that builds value through advertising, public relations, interactive, brand strategy and new product innovation for leading marketers including Brown- Forman, Yum! Brands, P&G, Birds Eye and others. Learn why “anything is possible” at www.northlich.com and www.brandstorm.biz.
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Open Letter to Google - We want Google Talk for Linux
July 30, 2007
Google should be ashamed of themselves.
It’s not that we don’t like third party applications like Gaim / Pidgin, in fact we love those programs. The problem we have is that none of the third party sources support file transfers or voice communication.
Normally we are used to this level of ignoring us Linux users, but the fact that it comes from Google, one of the open supporters of Linux and OpenSource platforms is what is shocking.
We are used to going to Crucial and being told to install Active X on our Linux / Firefox platform to see the test that tells us what type of RAM to purchase from them.
We are used to visiting WebEx and being told that ‘WebEx doesn’t run on anything other than a Microsoft Platform’
We are used having to use all sorts of hacks to get our Nvidia cards to work because ATI refuses to support Linux.
We are even used to having to purchase 2 printers, because the Lexmark paperweight doesn’t support Linux.
We are used to all these levels of BS that comes from firms like those, we expect nothing less from those firms.
However in the case of Google, the firm that champions OpenSource platforms. The company that built it’s entire enterprise on an Open Source platform, why are you stiffing us on a Google Talk Client for Linux.
Thanks for practicing what you preach.
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Raw Footage from Cloverfield Movie
July 23, 2007
In regards to the Cloverfield movie first we have the raw footage from the Cloverfield Movie from someone that was just upset overall with screaming in the middle of the night running a movie while he was trying to sleep.
The second came from /Film where they found the first poster for the movie.  This is the image we found there:
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JJ Abrams : ‘They are not all fake’
July 23, 2007
“People tend to forget that the movie is shot with a perspective of a home video. Of course all home movies shot with camcorders have flashy websites … right?”
This is supposedly a direct quote from JJ Abrams speaking to another individual affilated with the movie.Â
 We cannot confirm or deny this, we can just report that this is what we were told via a reliable source.
First thing that comes to mind is abz4293Â — that site is the definition of ‘home video look’
Next is this one and this one in focus makes it more legit
The point we are trying to make is that honestly no one will know for sure until the movie comes up.  For now, play the game.. follow whatever leads “legit or not legit” out there.. and make your own decisions.
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Targetbase lands John Deere for Advertising Agency of Record
July 19, 2007
John Deere’s Worldwide Commercial & Consumer Equipment Division named the advertising firm Targetbase its direct marketing agency of record.
Dallas-based Targetbase will service the account through its Greensboro location.
Targetbase will handle customer relationship management, direct marketing creative development, production and database analysis for John Deere (NYSE: DE).
Targetbase is part of the advertising holding company Omnicom Group.
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StarCraft Movie
July 18, 2007
We are having some unconfirmed reports that discussions are underway for a StarCraft Movie between Blizzard Entertainment and one of the major movie companies.
Please note this is NOT CONFIRMED
However we view the source as vaild, but as far as we know we are the first to publish the leak.
Our source said the movie would run ‘somewhere late 2008 or early 2009… if everything goes right’
StarCraft is trademarked by Blizzard .. Tribble Ad Agency was not informed of the ‘big studio’ that Blizzard was in discussion with.
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Applebee’s selects McCann Erickson
July 17, 2007
Below is the Press Release regarding Applebee’s choosing McCann Erickson.  Our problem with it is the fact that EVERYONE chooses them.. this means that their campaign might well … look like everyone elses.
KANSAS CITY — Applebees International, Inc. (Nasdaq:APPB), the world’s largest casual dining concept, has selected McCann Erickson of New York as its new creative agency of record, effective immediately. McCann Erickson is internationally known for its award-winning creative work on iconic campaigns including MasterCard Priceless, Staples Easy Button and Verizon The Network, among others, and they are industry leaders in advertising effectiveness. Applebee’s first priority with McCann Erickson is to develop a new integrated communications campaign that will launch in the fourth quarter. After an extensive agency review process, we are thrilled to have McCann Erickson on board to create fresh and compelling advertising that will take the Applebee’s brand to a whole new level, said George Williams, Applebee’s chief marketing officer. “We believe the concept McCann presented to us fits perfectly with our brand strategy. It will break through the category clutter, drive traffic to our restaurants and entertain everyone who sees it Eric Keshin, chief operating officer of McCann Worldgroup and regional director of McCann Erickson North America, said, To help Applebee’s achieve their aggressive ambitions for the brand, it was important to develop an idea that is iconic, ownable, extendable and break-through. And most importantly, drive traffic. We are thrilled to be working with the Applebee’s team and look forward to helping them realize their goals. About Applebee’s Applebee’s International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar brand, the largest casual dining concept in the world. As of July 1, there were 1,943 Applebee’s restaurants operating system-wide in 49 states, one U.S. territory and 16 international countries. Additional information on Applebee’s International can be found at the company’s website (www.applebees.com). About McCann Erickson McCann Erickson Worldwide is the world’s leading global advertising agency network, with operations in more than 130 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup, one of the largest marketing communications companies in the world, which is part of the U.S.-based Interpublic Group of Companies (NYSE:IPG).
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Potential new site regarding Cloverfield
July 11, 2007
Something just is scary about this one…Â maybe it’s the domain name…Â or maybe that the Bible Verse Quoted is Romans 1:18Â ( The Movie is 1-18 .. we think you get the point).
 Another thing that we found comical is this site, it states flatly that it’s not related to the movie.. it’s this guys username on a forum that just happens to be Slusho .. however that being said.. he is telling everyone to ‘visit the real sites’ and starts listing the ones that he found…
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JJ Abrams won’t comment on ABZ3293.com regarding Cloverfield
July 11, 2007
We heard from JJ Abrams that http://www.ethanhaaswasright.com
http://ethanhaaswaswrong.blogspot.com were both not associated with Cloverfield, but the third site, the one that people are all saying is related we heard nothing from him saying that it’s not associated. The license plate number of the New York plate is ABZ 3293 in the trailer.  Â
It’s cryptic , yet mysterious message asking for more information regarding the license plate number of the car in question.
The problem is that the site does not claim to be associated with Cloverfield. In fact the site in question simplistically poses a question regarding more information about the car’s license plate that is visible in roughly 6 frames.
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