Newspapers face huge losses
October 31, 2006
NEW YORK The Audit Bureau of Circulations FAS-FAX report for the six-month period ending September 2006 released this morning confirmed yet again that major metros are struggling to show growth. The losses are steep while the gains are meager. In fact when looking at the list:
1. USA Today: 2,269509, (-1.3%)
2. The Wall Street Journal: 2,043235, (-1.9%)
3. The New York Times: 1,086,798, (-3.5%)
4. Los Angeles Times: 775,766, (-8.0%)
5. The New York Post: 704,011, 5.1%
6. Daily News: 693,382, 1.0%
7. The Washington Post: 656,297, (-3.3%)
8. Chicago Tribune: 576,132, (-1.7%)
9. Houston Chronicle: 508,097, (-3.6%)
10. Newsday: 413,579, (-4.9%)
11. The Arizona Republic, Phoenix: 397,294, (-2.5%)
12. The Boston Globe: 386,415, (-6.7%)
13. The Star-Ledger, Newark, N.J.: 378,100, (-5.5%)
14. San Francisco Chronicle: 373,805, (-5.3%)
15. The Star Tribune, Minneapolis: 358,887, (-4.1%)
16. The Atlanta Journal-Constitution: 350,157, (-3.4%)
17. The Plain Dealer, Cleveland: 336,939, (-0.6%)
18. The Philadelphia Inquirer: 330,622, (-7.5%)
19. Detroit Free Press: 328,628, (-3.6%)
20. The Oregonian, Portland: 310,803, (-6.8%)
21. The San Diego Union-Tribune: 304,334, (-3.1%)
22. St. Petersburg (Fla.) Times: 288,676, (-3.2%)
23. The Orange County (Calif.) Register: 287,204, (-3.7%)
24. The St. Louis Post-Dispatch: 276,588, 0.6%
25. The Sacramento (Calif.) Bee: 273,609, (-5.4%)
Source New York Post
The funny thing is for example that Companies are still placing ads in these papers, in fact they are allocating more resources to this rather than SEO and SEM.  This is changing rapidly (roughly equal to the decrease in circulation vs the increase in online readership). The problem is that Ad Agencies are still mis-allocating resources to print media, If they think that this industry will ‘turn around’ they are mistaken.
The problem with Print Media is just that, it’s print. Who wants to deal with calling up the paper, ordering it, having it delivered every day to read 2-3 day old news?
The concept is outmodeled by an ever fast changing updated in real time news outlet called the internet.
It’s pretty much faster than any other type of news source out there, including TV broadcasting because the flow of information online could be called out and evaulated in real time, as opposed to just plastered by one news source.
Trackbacks and pingbacks and online discussions happen so fast, that there might be 10,000 pages of discussion regarding it before it’s even initally broadcast on TV.
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New York Times Profit down 39% cites lack of readership
October 19, 2006
“Our third-quarter results reflect the continued weakness in the print advertising marketplace,” Times Co. President and CEO Janet L. Robinson said in a statement.
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UPI adapts to the new marketing economy
October 19, 2006
UPI adapts to the New Marketing Economy and is actually selling advertising based on pagerank. This could be considered the first step in admitting that their previous business model needed some revisions and now is showing that they can adapt to the new market, meaning that previous ways to sell advertising is not effective as compared to the new way of doing things.
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Massive Layoffs at NBC
October 18, 2006
It appears that NBC is laying off people at roughly the same rate Google is hiring them. It sounds like the SEO / SEM industry vs Traditional Ad Agencies.
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200,000,000 dollars for the words ‘Army Strong’
October 9, 2006
The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis J. Harvey. He said “Army Strong” will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
MORE:
The Army missed its recruiting target in 2005 by the widest margin in more than two decades, but bounced back this year to reach its goal of signing up 80,000 new soldiers, in part by offering bigger financial incentives, increasing its cadre of recruiters and making more use of Web sites to reach young people. It also has accepted more applicants with lower-tier scores on aptitude tests.
It still looks like they haven’t made use of SEO yet.
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Washington Post ‘Our largest driver of traffic is Matt Drudge’
October 8, 2006
Talk about a failure of epic proportions, the largest referrer of traffic to one of the largest Newspapers on the planet is a 30 something with a one page website. We are not saying this to make fun of Matt Drudge, in fact we are daily visitors to the Drudgereport. What we are saying is that the Washington Post should of seen this happening a decade ago and took charge of it. They should of published their blog, marketed it to the N’th level and The Washington Post website should of been where the Drudge Report is today.
The newspapers failed, and the have failed in epic proportions.
We don’t know how else to phrase it… print media is dead… traditional Media is dead or better said dying.
Ad Agencies, stop wasting your time on full page ads in print media, when all the action is online, on Google, Yahoo and Live.Com
TV media should take watch.. where do you think Google Video, YouTube and all the other Video Content providers are going to be in 10 years?
Old Media Executives, Â understand that the Internet literally has overwritten the old rules of the game.
Even the Sqlspace News Forum has discussion regarding this.
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Someone find out who their ad agency is
October 6, 2006
I am dying to know who their ad agency is
http://www.wealthymen.com
This is great stuff! LOL!! I don’t know if I should laugh or cry at all the walletgrabbers visiting that site.
Â
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Martin Calle : If a picture is worth a thousand words, would you hire this ad agency?
October 1, 2006
Martin Calle I have to admit hit the nail right on the head. Ad Agencies are facing multiple threats… one of them in our opinion is them lacking in overall internet marketing, especially search engine optimization.
These guys sometimes feel that the message must be delivered, regardless if no one can even hear the message because the website is not designed to rank in Google, Yahoo and MSN.
Most of the Ad Agencies are not even taking advantage of Google Video, or YouTube, or normal Google, Yahoo and MSN results. They stick to this all flash website that they billed their client 200k to build, only to have no visitors because it’s.. you got it.. all in flash.
These Ad Agencies are dinosaurs of epic proportions and are losing revenue to SEO (and a lesser extent) SEM firms.
See these Ad Agencies already have relationships with these companies, so why are those same companies contracting with SEO firms, in essance to boss around the Ad Agency on how to build their websites.
Good Article…
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