Good Job Grey NY
February 10, 2010
Wow Digg is sending out some badly targeted ads today.
Recently I posted my personal opinion on why Microsoft / Interpublic advertising deal is bad, really bad. In fact I even titled it “Any Interpublic clients want off Microsoft’s ad system”
Well a picture is worth a 1000 words right? So here is the screen shot on how P&G PANTENE media spend is literally wasting their money. In this case however it’s not Microsoft and it’s not Interpublic, it’s WPP group plc’s Grey NY. They appear to be buying ads though Nexage for Mobile, but do you consider this targeted advertising? Like beautiful hair means so much to Steve Jobs…. Of course click to enlarge the screenshot.
It’s why these big advertising agencies really shouldn’t be learning digital media spends using client money for their classes. These are amateur mistakes with client money.
Shameful.
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Any Interpublic clients want off Microsoft’s ad system?
February 9, 2010
I want to start this off with a disclaimer, I am writing this as an opinion .. nothing more.. nothing less.. just my opinion on the Interpublic deal with Microsoft. As the CEO of a search and social media advertising agency I just have to call BS when I see it. This in my opinion is complete BS.
Forbes is reporting that Advertising Agency Interpublic is going to send their client money to single digit market share Bing rather than Google.
The move is widely seen as the “anything but Google option”, this is what the problem is. It’s not grounded on ROI for their clients, it’s not grounded in anything that benefits their clients. This is designed to waste their client money with a search engine that most likely will return very little ROI for their client… honestly the traffic is just not there.
“Any agency or client can chose other vendors to handle their accounts, but if they don’t specify, Microsoft will be the default.”
WTF? Measuring our log files of about the 400 sites (many of them that we manage for fortune 500 firms), we see that being on page 1 in Bing is roughly equal to page 3 in Google for the same keyword.. and honestly the use of the Google invented and perfected Microsoft Ad system is almost laughable.
Microsoft started copying the rough product of Google Adwords only a few years ago, and still really hasn’t perfected it. The ads on Digg are horrific to state the least in terms of relevancy.
Seriously Interpublic… what are you doing? Think about your clients next time.. and not yourself. If this doesn’t raise red flags across all your clients.. nothing will… seriously any interpublic clients want off that horrific ad system contact us…
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Roth : The Recession is over (after I fired thousands)
December 8, 2009
It appears that all is sunny for Interpublic, Michael Roth is going out on a limb and saying that everything looks great moving forward. He cut down payroll by dumping people on the street and now feels that life will go normal for everyone that survived his hatchet.
I didn’t realise that smoking crack was legal.
Thousands of people thrown out on the street over the past year.. but hell.. I’m sure Mr. Roth got his bonus for a job well done.
He lead the company though the great recession. So his bonus is valid.. right? …
The outlook is “still cautious,” Michael I. Roth, who leads Interpublic, the world’s third largest advertising agency holding company, said on Monday morning, “but it’s certainly a better tone than six months ago or three months ago.”
There should be growth in 2010 for Interpublic, the advertising economy and the general economy, Mr. Roth said, although “the second half of ’10 will be better than the first.” the New York Times is reporting
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Marketwatch : WPP, Interpublic, Publicis, Omnicom to fight Google
October 19, 2009
Evidently Ad Agency 2,3,4,5 are trying to gang up on the largest ad agency on earth, IE: Google. They are all backing the Yahoo/Microsoft tie up. Nevermind that both Yahoo and Microsoft combined don’t even pass the teens in terms of percentage of market share. Regardless, lack of innovation x6 (WPP, Interpublic, Publicis, Omnicom, Yahoo and Microsoft) isn’t going to make an innovative alliance. Their clients will demand that they are on Google, and regardless of what they are planning they are going to have to bend to their clients will, and generally speaking that means no one is going to want to allocate the majority of their budget to a search engine that only shows up because people don’t know how to change their default search engine in IE.
SAN FRANCISCO (MarketWatch) - A U.S. advertising agency group that includes WPP Plc, Interpublic Group, Publicis Groupe and Omnicom Group Inc. said Monday that it supports the planned Internet search and advertising tie-up between Microsoft Corp. and Yahoo Inc. Full Story on Marketwatch
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UGLY : Interpublic Tosses 3 decade old Media Inflation Index
July 13, 2009
Someone needs to start this service up, you’ll fill the gaps and can charge for it…. if Interpublic doesn’t want money from it, I’m fairly sure that someone will.
“In recent years, the Bureau of Labor Statistics has developed a set of monthly price indices for various advertising agency services (e.g., creative and media placement) that are available from 1995 onward. Those data together with the [Interpublic] media price indices allowed a fairly comprehensive picture to be drawn of shifts in prices within the advertising services business. Hopefully, an industry initiative will be forthcoming to fill the gap arising from the loss of the [Interpublic] media indices.”
Read Between the Lines : Someone start this service up, you’ll fill the gaps and can charge for it.
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Interpublic : GM owes us $50 million not $15 million
June 5, 2009
Interpublic is launching a broadside against the bankruptcy documents provided by General Motors, that only listed about $15 million, earlier Interpublic was fighting for “top position of losses” with Publicis to see who lost the most with the GM bankruptcy stating that figure was around $150 million (10x the amount GM said it owes them).
Regardless, this bankruptcy is turning out to be an advertising agency nightmare as several firms are constantly re-adjusting how much their companies are owed.
The fact of the matter is that advertising agencies are sort of on the back burner in terms of priority, payroll and vendors that actually supply parts to build the cars will take the lead. Clearly the Obama administration feels that Advertising needs to be cut down for the car companies, as he cut the Chrysler advertising budget by half.
These advertising agencies are going to get paid fractions of the dollar, if that.
Enjoy the new reality, Government motors isn’t going to be the monster in advertising it was 5 years ago.
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Drudge Report : Ad Agencies are in big trouble
October 28, 2008
You know things are hard for our industry when Matt Drudge is linking to a Financial Times report stating that life is going to be ugly for the next year.
Think we are kidding, see the attached screen shot
The article goes on to state what we all already know, WPP Group plc, Interpublic, Publicis and Aegis are all in deep water.
What we are seeing happening in front of our very eyes is a deep recession for most industries, and a great depression for Advertising.
We are looking at a real estate or banking level problem, but without the bailout.
As this credit crunch unfolds, companies are going to be unable to obtain loans for payroll much less advertising budgets. The trend so far has been to move towards the lower cost, higher ROI forms of marketing, such as social media and search engine optimization, something none of the major holding companies have made big investments in. Meaning that we have seen some of these digital ad agencies come out of nowhere and are competing for the dwindling ad dollars.
The problem is these newer firms are specialized in the highest ROI areas, meaning they are actually winning over some “BDA” clients.
It’s a massive recession people, brace for impact. Pay off your credit card bills the best you can, pay down any loans you have.. try to build your cash reserve…. it will get worse before it gets better.
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Interpublic Group’s Deutsch lands Snapple
October 4, 2008
It’s not what we expected… but it happened… Interpublic’s Deutsch lands Snapple
PLANO, Texas, Oct. 3 /PRNewswire-FirstCall/ — Snapple, a leading brand
of Dr Pepper Snapple Group (NYSE: DPS), announced today it has assigned its
advertising account to Interpublic Group’s Deutsch LA, replacing incumbent
Cliff Freeman & Partners. The announcement follows an agency search to
support a creative project for the brand that began in September.
“There were a number of well-qualified and capable agencies
participating in this review, and we were impressed by a lot of the work we
saw throughout this process,” said Jim Trebilcock, head of marketing for Dr
Pepper Snapple Group. “Deutsch LA’s work stood out, showed a keen
understanding of our business and best reflected the direction we want to
take with Snapple. We are very pleased to have them as our new agency of
record and excited about the work they’ll be rolling out in the coming
months.”
With this decision, Deutsch LA adds a second DPS brand to its client
roster. Since April, Deutsch has been agency of record for Dr Pepper.
“We’re incredibly excited about the opportunity to return this brand to
icon status. The work we showed will be talked about for years to come,”
said Mike Sheldon, president, Deutsch LA. “We couldn’t be happier about
furthering our relationship with DPS beyond the Dr Pepper brand.”
Young & Rubicam/San Francisco continues to handle advertising for Diet
Dr Pepper and four other DPS beverage brands.
“We appreciate the work Cliff Freeman has done for Snapple. They have
helped position Snapple for future growth, and we will continue to look to
them for future work on our brands,” said Trebilcock.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc., (NYSE: DPS) is an integrated refreshment
beverage business marketing more than 50 beverage brands to consumers
throughout North America. In addition to its flagship Dr Pepper and Snapple
brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda,
Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite,
Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T Mixers and other well-known
consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs
approximately 20,000 people and operates 24 bottling and manufacturing
facilities and more than 200 distribution centers across the United States,
Canada, Mexico and the Caribbean. For more information, please visit
http://www.drpeppersnapple.com/.
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WPP donates their time to support Mugabe - sells agency for 1 dollar
August 25, 2008
When we noted that WPP owned Mugabe’s ad agency to promote more bloodshed and murder… it’s been discovered by Superspy that they sold the agency for 1 dollar.
Meaning that they pretty much donated their entire operation, free of charge, to elect Mass Murderer Robert Mugabe.
We don’t even know where to start… they have the resources to go out and buy Ad Agencies that support dictators, but don’t have the resources to buy SEO firms? Even though their clients are leaving them and other holding companies because of lack of digital.
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Publicis Acquires SEO firm Performics From Google
August 6, 2008
The Advertising Agency Holding Company, Publicis Groupe , has just opened up a can of worms by buying Performics From Google. This now needs to be addressed by WPP Group plc, InterPublic NYSE IPG, Omnicom Group Inc , Havas, and others in the holding company model. The fear is now that Publicis will be viewed as the more technically savvy advertising agency in terms of search marketing and optimization giving them an extreme advantage for new business pitches.
Publicis Groupe has just bought Performics, the search optimization firm that Google inherited in its purchase of DoubleClick. The deal gives Publicis a big boost in search-marketing capabilities. It is the first holding company to purchase a stronger SEO firm.
Though most of the revenue Performics generates is from search engine marketing, not search engine optimization. It does have a moderate sized SEO team. Meaning that Publicis went from virtually no SEO skill set to being the leader (within the holding companies) with one purchase.
Performics was an unwanted asset in the Google purchase of Double Click, as it did not want to appear to have an SEO firm with inside access to Google’s innerworkings.
In fact Google went to great lengths to keep information from Performics. To the point of releasing info on their public blog prior to informing their own SEO company.
It’s widely expected that multiple SEO firms are now targeted for purchase by the holding companies as you could expect many in the search marketing agency industry to come under holding company ownership in the next year as the industry mindset is focused from just ‘digital’ to search optimization and search marketing.
An unnamed spokeswomen from Publicis replied to the question:
“How do you think this Performics deal will affect the rest of the holding companies”
Her reply:
“they (the holding companies) are going to have a hell of a time catching up”
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