Since when does the FDIC respond to Youtube Videos?
February 13, 2010
Edit : It appears that the Video was taken down now, only adding fuel to the fire.
The problem before the FDIC responded the view count on the video was 683 total, after the FDIC responded the view count on the video shot up to 14,000 and climbing. In other words the FDIC’s unknowing march into social media boosted the view count of the video and widened it’s reach.
This was a very poor decision on part of the FDIC’s PR department. Honestly I wouldn’t have even noticed the video and posted it on Google News if I didn’t see the FDIC’s press release.
They need some sort of social media savvy ad agency… because what they got now is a PR firm for the people saying bad things about them.
Here is the press release:
—————————-
Press Releases
FDIC Provides Additional Information on its Loss Share Agreement With OneWest Bank
February 12, 2010
FDIC Director of Public Affairs Andrew Gray said, “It is unfortunate but necessary to respond to blatantly false claims in a web video that is being circulated about the loss-sharing agreement between the FDIC and OneWest Bank. Here are the facts: OneWest has not been paid one penny by the FDIC in loss-share claims. The loss-share agreement is limited to 7% of the total assets that OneWest services, and OneWest must first take more than $2.5 billion in losses before it can make a loss-share claim on owned assets. In order to be paid through loss share, OneWest must have adhered to the Home Affordable Modification Program (HAMP).
The producers of this video perpetuate other falsehoods. The FDIC has not requested to borrow money from the Treasury Department. Indeed, we continue to be funded by the banking industry through assessments, not by taxpayers as claimed in the video.
This video has no credibility. Regardless of the personal or professional motivations behind its production, there is always a responsibility to be factually correct and transparent. The FDIC made available a fact sheet on the day that the sale of IndyMac was announced that details the terms of the contract. It’s too bad that the creators of this video opted to premise it on falsehoods.”
http://www.fdic.gov/news/news/press/2010/onewest_lossshare.html
Must of struck a nerve. This is awkward in many regards, but the FDIC isn’t know to responding to social media discussions, Youtube videos or even bloggers. So what prompted them to respond to this?
This is the video in question
Edit: The guy updated his video here:
http://www.thinkbigworksmall.com/mypage/player/tbws/23088/1013723
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Youtube and McDonalds says this is copyright infringement
December 29, 2009
Evidently Youtube wants me to take this down, because of course a 4 year old dancing to a McDonald’s happy meal song (that was included with a happy meal) is too much for the copyright holder to handle.
I got him his happy Meal at Mcdonalds, the copyright notice is coming from “Razor and tie”, and the notice is being delivered to me via Google owned Youtube.
Below you will see screenshots of the notices, then below is the video. You’ll notice that this is complete BS.
Don’t worry Google / Youtube and McDonalds, we’ll take the video down.. .but not before the world sees how much of a jerk you people are.
And this is the video… (note volume is somewhat loud)..
Sorry McDonalds and Youtube, we’ll make sure not to film our kids playing with your happy meals again.
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Youtube and 1080p video - advertising without Google??
December 28, 2009
The more I think about it the more I feel that now that advertising agencies can push out viral videos in 1080p the more useful it becomes as a valid advertising venue and it appears that some content owners are working directly with ad agencies to use Youtube’s service… but not cut Google into the deal? Hows that for a WTF? Yes of course we are aware that Google owns youtube…
In the above example, I used a HD ULTRA Flip camera that shoots in HD, I uploaded the raw MP4 format video to youtube, and bingo … now they world can see my son playing with Playdough in full HD.
The point I am trying to make is that the quality of the camera and the stream now makes it a very valid way to watch videos online, and pre-rolls for content.
The actual question now is that some advertisers are discussing ways to embed pre-rolled advertising to cover the cost of the production of copyrighted works… without Google taking a part in terms of some agreement. When we contacted one of these agencies, we got this as a message.
“Google’s entire revenue model is using other people’s services to create revenue without cutting them in, so what’s a video here and there using their service without cutting them into the deal?”
I doubt this will go far.. and yes the agency in question owned by a publicly traded holding company.
What makes this funny is that this was attempted before, with Google but has met very limited success. What’s happening now is content owners are willing to put full episodes and movies online.. as long as google is not profiting from it.
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Ad Agencies discovers 1080p on Youtube
November 16, 2009
This is almost comical, evidently the advertising agencies are fighting now over who can run a pre-roll ad in 1080p on Youtube. We have had several reports of agencies now wishing to display their ads in 1080p pre-roll… before the video begins of a guy falling off a donkey.
What these ad agency folks are not getting, is the fact that people should be wanting to see their video, not using their client money to force it on others.
It’s like they completely forgot Youtube isn’t TV.. the average video lasts about 3 minutes. Now they want to put a 30 second spot in front of the 3 minute video.
Doesn’t anyone see the problem with this? The average video doesn’t run long enough on Youtube to justify a big spot like that. Another problem is more problematic.
Shouldn’t these ad agencies be making that 3 minute video in the first place? Like why are they using client media spend dollars for something that they should be doing themselves?
People won’t remember the ad, they’ll remember the video they were trying to reach in the first place? The point being that when advertising agencies are forced to rely on client spends rather than innovation and creative… at that exact moment the agency lost their way.
This isn’t TV, this isn’t print ads.. this is online. Anyone in the world with an internet connection can reach the url you are trying to promote… there are a million sites and methods of getting a website popular without media spends, yet these agencies consistently throw their clients money around like Washington DC does with your tax money.
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Homeland Security to “block facebook” due to swine flu
October 27, 2009
According to Homeland Security, if the swine flu forces too many people to telecommute to work, they will shut down popular websites such as Facebook, Youtube and even Digg due to bandwidth issues, or better said allow Comcast to “shut down” access to these sites.
BLOCKING WEBSITES
Private Internet providers might need government authorization to block popular websites, it said, or to reduce residential transmission speeds to make way for commerce. Reuters
There you have it people, the Swine Flu ( H1N1 ) is set to turn facebook dark, youtube blank and digg will be dugg.
This is a freaking outrage, exactly what are we supposed to do then, perhaps they should shut down ready.gov while they are at it. Oh wait they already did… as Ready.Gov does not work, their DNS is lacking an A record.. you have to type in www.ready.gov to get there… clearly these people don’t know how to operate a website, much less write legislation regarding it.
In case of another national emergency, I’m sure all the millions of Americans hitting Ready.Gov will find that error message to be so helpful… because the millions of updates on Facebook won’t help at all.. nor will the near live uploads of video shot from cell phone cameras to Youtube.
Who is the fool that setup that DNS on ready.gov? I’m offering to fix the problem for them.
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Who needs a movie?
January 27, 2009
The below advertising video has nearly 1 million views on YouTube, It’s perhaps the highest ROI video out there in terms of production costs vs distribution. Meaning the below video most likely is the record holder for Advertising Agencies. It’s also perhaps the worst video we have ever seen, but the figures speak for themselves. Pennies went into this video, yet their phone number and url are plastered in front of everyone…. and the chances are they made some sales from that less than “production quality” advertising.
Classic stuff. methinksdiffrent pointed this out on Adscam.
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YouTube Now World’s No. 2 Search Engine
October 17, 2008
YouTube is now the number two search engine in the world, surpassing Yahoo. YouTube fetched over 2.6 billion search queries that month, trumping Yahoo’s 2.4 billion—though Google itself still reigns supreme with 7.6 billion queries (together, Google and YouTube field 10.2 billion).
It’s also worth noting that Google owns YouTube, thank makes Google #1 and #2
A simple look at most people’s log files will show that Google is larger than Yahoo, MSN, ASK and every other engine combined.. they are where Microsoft was with the desktop 10 years ago…
We suspect that there will be anti-trust suits eventually regarding it.
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New Youtube format shakes entire screen
September 24, 2008
The new Youtube format for ads (this one is a new ad for the Wii) literally shakes the entire screen.
Trust us… it literally shakes the screen…
This is pretty cool stuff… for a first run… if this happens too much.. it will become HIGHLY annoying and counter productive.
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Adam Spielberger : ‘only recently’ they have been able to track online Advertising
June 6, 2008
We don’t know where to start. This is the directly quote from the Allentown Morning Call:
Until recently, ”it’s been hard to measure the success of online advertising campaigns,” said Adam Spielberger, executive vice president of interactive marketing at Special Ops Media, a New York interactive advertising agency. Now ”people are trying to dig down into the numbers.”
We have been measuring successful campaigns for a long time… a real long time. Since when I myself started working on web marketing in the mid-1990′s statistics have been core to any successful campaign. In fact you can’t really run a campaign without that information.
Granted at one point, roughly a decade ago, it was difficult to get exactly the proper stats.. as during the .com boom people used to inflate their figures counting ‘hits’ rather than unique visitors.
Hits is literally the most bogus approach to measuring stats, as a web page that has 2 images on it counts as 3 hits. 1 for the HTML and 1 for each image… but that shady way of counting traffic was sorted out a real long time ago…..
Measurable results have existed for over a decade now… everything from old school versions of Webtrends to now modern versions of Google Analytics.. but our guess that isn’t what Adam was discussing.. he was discussing ‘male to female ratios’ and age, income etc etc…
Now that’s the tickler… my guess is that he wasn’t around when Geocities a decade ago was where MySpace is now … or Angle Fire was where Digg is today…
You needed a concentration of traffic to a website to collect information, generally these sites required a signup, including age and sex, and these campaigns were specifically targeted virtually the same way they are now.. and the reporting back then was totally usable for the most part.
What shocked us is not the fact that 2.2 million people had watched the video and 65 percent of them were men… what shocked us is that this came as a surprise to Adam Spielberger and the Allentown Morning Call that published the article a decade late.
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Women Divorces Man over YouTube - Tricia Walsh Smith
April 16, 2008
This is classic, she airs her grievances over youtube for the whole world to see about her husband…
This is amazing… totally amazing.
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