McCann Worldwide discovers SEO is valid advertising - buys SEO firm
In an industry shocking event, something that Tribble Agency has been preaching since 2006 SEO is becoming a larger part of advertising agencies offering. Not just saying they do SEO (and get their clients banned like BMW, JCPENNY and a few others that were handed off from their respective Advertising Agencies) this is perhaps the [...]
Read MoreGoogle Algo going global - and it’s flawed
Searchers are finding better results, and many great publishers are getting more traffic. — according to Google’s official Blog The problem we have is not “everyone” that has unique, high quality content is being rewarded. In fact the update was dubbed “the ehow update” as it was assumed it would be going after that site [...]
Read MoreMonster.com : Advertising Agency vs SEO jobs 511 vs 894
In a stunning reversal of past fortunes. There are now more SEO jobs available than Advertising Agency jobs as based on a Monster.Com survey. Even DraftFCB has a position open for Management Director of Search Engine Optimization, a position that requires 15 years of experience, effectively leaving it open for about a dozen individuals in [...]
Read MoreSearch use increased 46 percent 2008 to 2009
No wonder Advertising Agencies are FINALLY taking notice, search has shot up nearly 50% in one year. From 2008 to 2009, search engine use has increased nearly 50% according to the report on PC world In 2009 there were 4 billion searches per day, 175 million per hour, and 29 million per minute. That’s a [...]
Read MoreMahatma Gandhi : Ad Agencies have come a long way
We’re going to start off this article with a well known quote: “First they ignore you, then they ridicule you, then they fight you, then you win.” — Mahatma Gandhi Then we’re going to follow the timeline: “First they ignore you” There are no mentions of “Search Engine Optimization” in Advertising Age Magazine in the [...]
Read MoreOpen Letter to ad agency executives
Dear Mr. XXXXX, I wanted to say thank you for your pitch. The part in focus that I wanted to discuss was where you said “Google and search is not everything”. I understand your viewpoint, and I would like to discuss this further. When you have a chance could you call my google voice number. [...]
Read MoreJohn C. Dvorak Slams SEO - says it’s not a valid business
We had to have a good laugh at John C. Dvorak’s expense due to his recent article on SEO on PC magazine (yea we’re no following the link there). Because what you just said is that all SEO consultants are spammers. Actually what you just said is all magazine editors are paid to post positive [...]
Read MoreWhat Pepsi said to Ad Agencies
Pepsi said something huge to the typical ad agency a few days ago, they basically said “we don’t like your business model” we want a search and social media advertising agency (sorry self plug but it was well deserved). One of the NFL’s biggest sponsors, PepsiCo, sent a shudder through the television industry last month [...]
Read MoreYooter InterActive wishes a Happy New Year
Talk about under the radar .. :) of course we’re biased.. But as a company we wanted to say thank you to everyone for such decent year in such hard economic times. We just wanted to open out a heartfelt thank you to AOL (American Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh [...]
Read More108-year-old Editor & Publisher going out of business
According to this memo, the Editor & Publisher is out of business: Today, we announced that Nielsen Business Media has reached an agreement with e5 Global Media Holdings, LLC, a new company formed jointly by Pluribus Capital Management and Guggenheim Partners, for the sale of eight brands in the Media and Entertainment Group, including Adweek, [...]
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