The next bubble…
Whilst perusing my IM contacts today… the Founder has this as his IM status at the moment… “Looking for the next bubble” So I IM’d him and let him know the next bubble is already upon us… the vaunted “social media” craze that currently exists (to which is readily agreed.) My theory is built around [...]
Read MoreBigmouth Media and LBi merge - BDA’s still confused
London search engine marketing and advertising provider Bigmouthmedia is merging with Amsterdam-based online brand agency LBi, in a deal that pools €50 million for a beefed-up tilt at the sector. Bigmouthmedia is taking €40 million in private equity from Carlyle Group, Cyrte and Janivo, and €10 million more due on completion in July, to create [...]
Read MoreWhy Pepsi dumped Ad Agency TBWA
Agency Spy has the article, but this tidbit completely makes the entire article. It’s not just digital strategy and production that TBWA is lacking — but social strategy/execution, too. Proof of this, since the agency would never admit it, is in who they’ve hired to execute those portions of their business. For example, HUGE handled [...]
Read MoreMahatma Gandhi : Ad Agencies have come a long way
We’re going to start off this article with a well known quote: “First they ignore you, then they ridicule you, then they fight you, then you win.” — Mahatma Gandhi Then we’re going to follow the timeline: “First they ignore you” There are no mentions of “Search Engine Optimization” in Advertising Age Magazine in the [...]
Read MoreAd Agencies have lost 14% of their workforce
Ad-agency jobs in October 2009 were down 14% from the recession’s December 2007 start — a loss of 26,300 jobs, according to Bureau of Labor Statistics data. Agency employment from January 2009 to October 2009 alone fell from 175,300 to 161,500, or nearly 8%. Adage is reporting This is what makes it funny, those numbers [...]
Read MoreMicrosoft puts digital ad agency Razorfish for sale
Microsoft Corp. plans to sell its digital advertising agency Razorfish and has appointed Morgan Stanley to find a buyer. The report was initially released by the UK based Financial Times The French Advertising Agency Holding company Publicis Groupe - was cited as being interested in buying the digital ad agency. This actually was the most [...]
Read MoreSapient buys traditional ad agency
In a big WTF, Technology consulting and interactive marketing company Sapient Corp (SAPE.O) is to buy Nitro Group LLC, an independent advertising agency, for about $50 million as it looks to spread its reach to the traditional advertising space. “It marks the first time a large digital shop has gone the other way and acquired [...]
Read MoreCrispin Porter + Bogusky buys a daddy
Crispin Porter + Bogusky, Colorado’s largest advertising agency, said Thursday it has acquired Daddy, a Swedish digital agency, in a move to expand its European operations. States the Denver Business Journal Then Mr. “I sell 3000 calorie Whoppers for Burger King, but I have a diet book” states “”We believe that digital is at the [...]
Read MoreMorgan Stanley : WPP Group plc is screwed
Morgan Stanley is on record for stating that WPP group plc will lose 12% of it’s revenue over the next 18 months. A 7% hit in revenue for 2009 and another 5% per cent crash in 2010, implying a deep and prolonged global recession. Nearly 1% decline per month over the next 2 years. This [...]
Read MoreAdvertising Agency Arnold finds new billboards
Arnold has decided to do something quite interesting. In light of all the recent store closings, they have decided to turn them into digital billboard for Carnival Cruise Lines. Literally. It’s not like they are not going to run out of space, the vacancy of the malls has hit the roof as many of them [...]
Read More