Perhaps the Worst PR Campaign ever
June 30, 2006
It appears that an Ad Agency made a horrific choice in ads.
We refuse to Search Optimize for any related keywords.
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Exactly how do Ad Agencies get on the RFP List?
June 29, 2006
When a company puts their Ad agency on Review and there is a RFP floating, how do these other agencies get to bid on it?
It’s a funny question because most of the time many of us find out in the Media when it hits Google news, much of the time after there is a press release saying ’6 agencies are competing for company X’s creative business’
Well exactly how did those 6 agencies get to bid in the first place?
It’s intresting to say the least, most SEO Agencies never get thrown into RFP’s like that. Rather we just get called when something is wrong. IE: not showing up anywhere in the search engines organically.
Any Answers?
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SEO AGENCY OFFERS OLIVE BRANCH TO AD AGENCIES
June 29, 2006
From the looks of it, Yooter InterActive Marketing is offering an olive branch to Ad Agencies. Normally SEO Agencies take great pride in wrecking the all flash ad agency site, instead these guys are offering an olive branch.
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I’m the guy that started the stink on Threadwatch
June 27, 2006
Hi Michael,
I am the guy that started the stink on Threadwatch regarding Ad Agencies and Search Engine Optimization Agencies.
The reason I started the stink was more to point out that the Ad Agencies should realize that SEO is a very effective method where they could realize an increased ROI for their client as well as extreme branding (what else would a consumer feel when they come up for every relevent term).
The point being that SEO if used correctly is a huge boat that the Agencies Missed. Most of the best SEO firms are up thousands of percentage points from just last year. However the majority of Ad Agencies are not up by such a wide percentage.
It points out that there is a problem out there. A serious disconnect between what is happening on the ground, and what is happening when these companies sign up agencies of record.
I agree that there should be a blend of multiple avenues, but ignoring perhaps the avenue that could generate the highest ROI of all marketing methods is nothing short of criminal.
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Perhaps Ad Agencies should be looking at Monster.Com
June 27, 2006
Sorry about the tweet that went out — this post is a few years old and I edited a bug it in.. sorry about that..
Generally one should look at the direction the market is heading. One of the ways to watch that is via who is hiring for what on Monster.Com
As you can see, Search Engine Optimization is seriously in demand, but doesn’t NetZero, Amazon, Ticketmaster, Apple, Walgreens, JPMorgan Chase and the other 700 or so large firms listed have Ad Agencies? So these companies are bypassing their Ad Agency to go directly to the job pool to fix their site? The problem is there are at most 10 or so true SEO experts out there. So that means 690 of those positions cannot be filled, to make matters even uglier the 10 or so that are experts pretty much own their own agencies.
Did Ad Agencies Miss the boat? Are they missing out on billable hours? Are they missing out on helping their clients branding and increasing their ROI?
Please understand we are not slamming ad agencies, we are just saying that this should fall under their belt.
The second an SEO comes into the picture they will override any creative that the Ad Agency has on the site to replace it with their ideas, the alternative of course is to have the Ad Agency outsource this to an SEO firm and work with them as a contractor. This shows the Agency to be on the ball rather than embarassed that their all flash site they just built last week is a waste of resources and to be forced to tear it down and replace it with an SEO’ed site.
It’s embarrassing to the Agency and web developer and it’s embarassing to the company. Doing things prior to this mess would save everyone a headache.
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Adage.com - no articles on SEO
June 26, 2006
It’s interesting to say the least (you might have to be a member of adage.com to actually see it.
This is a search of Adage.com for the keyword ‘seo’
http://www.adage.com/results?search_offset=0&search_order_by=score&search_phrase=SEO
Notice something? No articles? Only times it’s mentioned is in profiles and a negative slant article that mentions it once regarding BMW being banned for 72 hours.
Is this the current state of how Ad Agencies view SEO Agencies?
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June 26, 2006
WASHINGTON (AdAge.com) — It’s the long-awaited first broadcast-TV work from a new agency on a closely watched $1.35 billion account. It was produced in less than two weeks, runs nationally on the World Cup and is getting heavy rotation. So why isn’t McCann Erickson’s first spot for the U.S. Army getting much attention? It’s in Arabic.
Tribble Agency Note:
Not only is not getting attention in the US, it’s not getting any attention online in Google as well.
http://www.google.com/search?&q=arabic+translators+wanted
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Agency of Record
June 26, 2006
Agency of Record perhaps one of the most valued searches in Google News.  It’s where one Ad Agency looks to see where another Ad Agency won or lost their bid for business.
It’s where millions are won or lost, it’s where Ad Agency Execs get sent out the door or promoted.
It’s where some Ad Agencies can bill out millions in billable hours.
It’s also funny that we ad agencies are using Google News Search for the information, considering ad agencies hate SEO firms.
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Branding isn’t a copout, who cares about ROI these days?
June 26, 2006
We heard that SEO could generate the highest ROI of all Ad Methods, but reject this because we don’t understand it ourselves and since we can’t bill for it we don’t vouch for it.
We at Tribble Ad Agency feel that SEO is worthless to us because it’s something we have to outsource, though it could literally generate a huge portion of our clients branding and sales, as our motto goes, if we can’t bill for it, it can’t exist.
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Linkie Winkie Spam and Scrapers
June 25, 2006
Linkie Winkie - Spam and Scrapers… Thanks to the Linkie Winkie site I realized that we have several scraper sites that literally just steal our content for one of our blogs.  It’s quite amazing that these people just steal what other write.
 Now Linkie Winkie actually has a useful purpose other than just to have fun with it. From the site I realized who and how these sites scrape content.  So a alittle fun with the .htacess file and now they are linking to gay porn on their next scrapes.
 :)
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