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Google : Yahoo is a competitor to WPP

November 18, 2009

In a very interesting statement, it appears that Google is saying that Yahoo is a competitor to WPP group plc, but not themselves. A recent check on the stock price of WPP group plc (NASDAQ: WPPGY) showed the following as a list of “Related companies”

Screenshot-1

So the question is, why is everyone else calling Google an advertising agency. From the linked article “To understand these moves is to realise that Google is an advertising agency;”

But Google themselves and the Advertising agency holding companies?

We believe that if a company looks like a duck, quacks like a duck.. it is a duck. In this case Google provides copywriting services for adwords (IE: creative) they serve those ads via their own content network. They allow for media purchases though adwords though their properties and other peoples properties via adsense, and they provide a way to measure clients ROI via Google Analytics.

That’s not an advertising agency? You have to think about it, just because it’s not a 30 second spot (which they can provide via Youtube in 1080p ) doesn’t mean it’s not an Advertising agency because it’s different than what you are accustomed to.

Then the other question is why does Google say that Yahoo is a competitor to WPP group plc, but not themselves?

Doesn’t this raise any other questions? For example, We’ve been saying for years that JWT should stop using “largest Advertising in the USA” because they are not the largest, that is Google.

So what is your thoughts, most importantly we find it fitting that they called second rate Yahoo! as the competitor. Tells you what Google is thinking.

Written by TheFounder · Filed Under Advertising Agency News 


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