WPP group plc calls Twitter a “letter writing service”
July 9, 2009
Sir Shorty from WPP group plc has bit the biggest loaf the world has seen in recent times, saying Twitter is a “letter writing service”.
Sir Martin Sorrell equated Facebook and Twitter to writing letters to one’s friends; do you want to see ads on your correspondence? Maybe not, but from my perspective, people are so receptive to ads on their search results it doesn’t seem out of the question.
Because of course posting a tweet is just like writing a letter… it’s so personal that everyone that follows you can see it….. hot stuff… Completely out of touch… twitter may be a no revenue company, but it’s not a letter writing service… Twitter isn’t FedEx…
CNBC has the rest of the story
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