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Hewlett-Packard Announces Global Media Agency Review

November 13, 2008

It appears that HP wants to hire a single ad agency. They are pushing for an advertising agency review that has a mission of consolidation of all their accounts into one agency. In a statement that was sent to Adage:

HP has significant relationships with many marketing companies that contribute to our success. HP currently uses ZenithOptimedia for media planning and buying. We are continually seeking ways to be more effective across all aspects of our business, and media planning is no exception. However, it’s our policy not to comment more specifically on business negotiations or plans with suppliers, partners or customers.”

They won’t be building an agency from scratch… or duplicate the Enfatico model, but they might just want to write one check to one existing agency.

Story is developing…

Written by TheFounder · Filed Under Advertising Agency News 


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