Ad Agency Legend Tony Schwartz dies
June 16, 2008
At one point, a long time ago.. our industry wasn’t filled with 6 holding companies that controlled 90% of the dollars spent.. there was such things as creative… like real creative.. stuff that was innovative… stuff that actually counted.. today that ended with the death of Tony Schwartz.. perhaps one of the last great creative mind out there in our industry.
It’s a shame when we see stories like this, because this guy changed advertising forever.
NEW YORK (AP) — Tony Schwartz, who helped create the infamous “daisy ad” that ran only once during the 1964 presidential race but changed political advertising forever, has died.
Schwartz, 84, died Sunday at his Manhattan home, said his daughter Kayla Schwartz-Burridge. He had been suffering from heart valve stenosis.
Schwartz, who started his career as a graphic designer, collaborated with a team from the Doyle Dean Bernbach ad agency to create the spot featuring a little girl counting aloud as she removed the petals of a daisy.
The scene then changed into a countdown to an atomic blast. President Lyndon B. Johnson, the Democratic incumbent seeking re-election, did the voiceover with the line, “We must either love each other, or we must die” — a paraphrase of a famous W.H. Auden poem written to mark the start of World War II.
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
