GMAC Financial Services to launch an agency review
April 22, 2008
Welcome to a recession people… companies are going to be changing advertising agencies like diapers in the next few months…
NEW YORK (AdAge.com) — GMAC Financial Services is readying an agency review in search of a global partner to handle its estimated $60 million advertising account.
“We are planning to conduct a resource review of our advertising agency partners to identify a global agency of record for the company,” a spokeswoman for Detroit-based GMAC said. “The review is part of our effort to continue building our business as a diversified financial services partner,” and, she added, it comes as the company searches for “a more cohesive approach” to its marketing.
Rojek leading the search
Cleveland-based Rojek Consulting Group has been tapped to oversee the search process, expected to wrap in June, the marketer said.Incumbent agencies on the wide-ranging account could not be immediately determined; GMAC declined to confirm the status of its current marketing-agency relationships.
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