Yooter InterActive wishes a Happy New Year
January 1, 2010
Talk about under the radar .. :) of course we’re biased.. But as a company we wanted to say thank you to everyone for such decent year in such hard economic times.
We just wanted to open out a heartfelt thank you to AOL (American Online) , Motorola, Zagat, Lehigh University, Empire Beauty School, Lehigh Valley Hospital and Health Network and our other clients that allowed Yooter InterActive to grow during this troubling economic climate.
Wonder if everyone knew how the company grew over the past year during the great recession. The trend has been more and more to search marketing and especially search and social optimization.
Not bad for a company that started out 5 years ago with $700 bucks and a laptop.
108-year-old Editor & Publisher going out of business
December 11, 2009
According to this memo, the Editor & Publisher is out of business:
Today, we announced that Nielsen Business Media has reached an agreement with e5 Global Media Holdings, LLC, a new company formed jointly by Pluribus Capital Management and Guggenheim Partners, for the sale of eight brands in the Media and Entertainment Group, including Adweek, Brandweek, Mediaweek, The Clio Awards, Backstage, Billboard, Film Journal International and The Hollywood Reporter. e5 Global Media Holdings has also agreed to acquire our Film Expo business, which includes the ShoWest, ShowEast, Cinema Expo International and CineAsia trade shows.
In addition, we’ve made the decision to cease operations for Editor & Publisher and Kirkus Reviews.
It’s been a hard decade for print media, with anyone holding an 8 dollar a year domain and 5 dollar a month hosting account able to challenge an established print media organisation with their blog.
This has been going on for a long time, a real long time. Editor and Publisher is just the last of a long list of print media outlets that are going down the tubes… and yet print still accounts for a large percentage of advertising agency allocation of clients budget. Though no one reads those ad agency placed ads.
It’s reached the point where where circulation is dropping faster than reporting. Meaning that the circulation numbers from last quarter are 30% higher than this quarter. So you’re taking your clients budget, and buying print ads at a level that is 30% lower than what they AND you think are getting.
Nothing is stable in that industry, and the only trend is an increasingly downward slope.
Let’s face it, you are not going to get any timely article via print. Most people realise that, and most people prefer the online version of it. The term “cut and paste” may have came from print, but it’s online where it is appearing to happen more and more.
Yet most ad agencies are still pumping massive amounts of their clients budget into print. Something that baffles us, and has baffled us since we opened.
4 years ago we stated print has 5 years left, clearly we are on the right tack as print media firms have been closing right and left faster than anyone can imagine, and this recession is just speeding up what was happening anyway.
If you are not allocating 80% of your international client budget to some form of digital, meaning SEO, Social Media, Blogging, Youtube videos , Twitter for mobile and even “in many cases” blown money via PPC, then the chances are you are blowing your clients money in wasted advertising.
This is the new reality, anything stated to the contrary isn’t going to cut it… it sort of exposes you as not progressive enough to keep the client.
Even TV is defined as Hulu or CBS.com, not channel 4 on the TV. As the growing trend is to hook up linux based computer to your flat panel and run Hulu’s desktop, complete with remote control.
Print Media doesn’t fit in this picture.
Shop.Org : Companies are fleeing from SEM to SMO
May 8, 2009
We don’t know how we missed this one, but Shop.Org just issued a report stating that many Chief Marketing Officers are switching from Search Engine Marketing towards Social Media.
Developing social media marketing requires some investment in personnel, he said, but many merchants see big opportunities to spread a positive message about their brand for relatively low cost.
Another factor that is not mentioned in the report is that a well done Social Media campaign tends to increase ones organic rankings in the search engines, allowing for both high rankings and high direct traffic.
It’s basically something we have been preaching from day one, PPC is expensive…. Social Media is more “fixed” in terms of cost.. and when you are counting dollars… one just makes more sense.
PPC does have it’s place, for the first few weeks or months when a site is just getting started to help “get the word out” … but PPC is tough to justify for an extended period of time.
Is this your PPC budget?
AKQA : You were right Tribble Ad Agency
April 6, 2009
It appears that AKQA is about a 1/2 a decade late to the game, but now they have decided to build an SEO company from scratch, the timeframe to train employees is generally another 1/2 a decade from now.. so we do see a potential for a viable company in the next 5-8 years. AKQA has launched AKQA Media to provide planning and buying as well as analytics and search optimization.
The unit comprises 75 employees in the US and the UK, and is led globally by Scott Symonds, who will be the general manager of the division… what’s missing is the key social media department.. what has effectively been SEO for the past several years.
This is going to be one hell of a ride, hopefully they will find out sooner rather than later that SEO isn’t meta-tags.
5 Reasons to Use Paid Search Engine Marketing
February 27, 2009
©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED
By Ashlee Finan, Sagefrog Marketing Group, LLC
For more information, please contact us:
(215) 230.9024 » [email protected] » www.sagefrog.com
92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹. Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.
Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.
Here are 5 reasons to use paid search engine marketing:
User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.
Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.
Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.
Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.
Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.
The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.
For more information, please contact Sagefrog Marketing Group at
(215) 230-9024 or [email protected]
Sign up with Sagefrog today and receive a $100 Google Credit to jump start your SEM campaign
REFERENCES:
1. SEO vs PPC. 16 April 2008. Bureau 24.
2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in
Search Marketing. 16 Dec. 2008.Microsoft.
Razorfish firing dozens of people
February 6, 2009
A Razorfish spokeswoman confirmed that the digital ad agency laid off about 70 people on Thursday on the West Coast, including its Seattle headquarters and offices in Portland, San Francisco and Los Angeles. It goes back to what people define as “digital advertising“. Clearly our definition of Digital and theirs are not identical.. actually.. not even compatible.
What Razorfish does isn’t digital advertising, what they do is Traditional Advertising and throw it online. That isn’t digital… or at least what we define as digital.
I do Digital! … uhh…. sure you do.
NYT : Ad Agency ‘Trust me’ is already outdated
January 25, 2009
According to the New York Times the new TV show “trust me” is already outdated, specifically points to online marketing, SEO, SMO, as lacking in a big way on the show, because when the show was filmed prerecession the BDA’s didn’t give a crap about ROI for the client. Not sure if they wanted to admit the truth like this, or if that was the intent, but neverless it was outed in an extreme fashion.
It’s what happens when 4 companies control all the advertising dollars, the truth isn’t the truth until they say so, no matter what the reality on the ground is.
“Trust Me,” a TNT series set in a Chicago advertising agency, is clever and likeable — which, incidentally, is what most commercials try to be. But the series, which begins Monday, was created before the collapse of the credit market, and accordingly it looks at times like a period piece. Its characters live in the contemporary world but operate in a prerecession economy when television and print commercials still ruled the market, and advertising executives paid scant attention to the Internet, DVRs or the bottom line.
Classic, advertising agency fat cats talking about how to bilk the client when just right around the corner is the mother of all recessions.
I’ve fallen, and I can’t get up!
We don’t know what shocks us more about this Advertising Age Article
October 29, 2008
We are totally unsure what to think about this advertising age article. It is written as if it’s breaking news and shocking,
NEW YORK (AdAge.com) - Digital agencies are not only being invited to pitch brands as agencies of record — increasingly, they’re winning.
Really? Perhaps the ROI is higher?
Tribble Ad Agency was founded on this concept that Traditional Agencies are in trouble, they don’t understand SEO, they don’t understand Social Media.. they do understand profit at 20% over ad spends and expensive print and TV media campaigns…
It’s been written for years now, and finally advertising age saw it? Almost a decade late?
New York Times Revenue down over 10%
August 26, 2008
New York Times Co. said Tuesday that its July revenue from continuing operations fell 10.1 percent this year as advertising revenue slipped 16.2 percent. Overall revenue dropped to $235.9 million in July from $262.3 million in July 2007, . the publisher said
Our point is that it’s still $235.9 million being burnt with little hope of ROI.
Yet Advertising Agencies continue to dump massive client money into this money losing project at the expense of measurable results, such as interactive, seo, sem, social media..
The print media industry has been in decline for years as well as TV viewership among key age groups. However, we here at Tribble feel that what you don’t know won’t hurt you. We make our clients feel secure by telling them that the internet is NOT as big as it seems. It’s just a lot of “fluff” and is actually on the decline, in fact the Internet is just a fad. We love to spend our clients money in this way. It’s great for the ad agencies like ourselves because you can’t really track ROI with the print media strategy, so the client can’t tell how much we are wasting. It’s a wonderful feeling to see our clients’ budgets get blown out the water and yet the client believes that we did something, well something postive that is.
Then of course:
We figure we have at least 5 years left to rake in the cash.
Funny thing, that article was posted in 2006, here we are 2 years later in 2008… and it looks like we were right on target.
Call us Nostradamus
Westin Hotels Dumps Deutsch : Says they need a company that knows SEO and SEM
August 22, 2008
Of course this has been a trend for the past few years, however our sources noted that supposedly there is an RFP floating around to several SEO firms and digital firms…. meaning that Deutsch got dumped, at least partially, for an SEO and digital firm…
NEW YORK (AdAge.com) — Interpublic Group of Cos.’ Deutsch, New York, is no longer agency of record for Starwood’s Westin Hotels & Resorts.
“Westin has shifted an increasing amount of our spend online,” a Starwood spokeswoman said. “Deutsch has always handled Westin’s offline creative, and at this time, it made sense to terminate our partnership as we continue to evaluate our marketing strategy. We don’t anticipate any other changes for any of our other brands anytime soon.”
Story is developing…..
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