Is Victors & Spoils being truthful on crowdsourcing?
November 11, 2009
We want to open this up with a statement from Adhack (taken from the comments below)
And to make it more clear, a bunch of crowdsourcing startups also existing prior to Victors & Spoils. I know because I’m 1 of 3 people in an office doing it at AdHack (http://adhack.com). Another is Genius Rocket.
Today Victors and Spoils have issued a press release stating that they are.. well the first agency that is built on crowdsourcing.
About Victors & Spoils
Victors & Spoils is the first advertising agency built on crowdsourcing principles, with both curation and direction. Co-Founders John Winsor, Claudia Batten and Evan Fry launched Victors & Spoils as a strategic alternative to
the current advertising landscape and as a marketing partner in crowdsourcing that offers the strategic direction, engagement and relationship management that brands rely on their agencies to provide. Victors & Spoils is located in
Boulder, Colorado. For more information, visit: www.victorsandspoils.com.
Now the problem is that we have found at least 15 agencies that have stated the same thing many of them dating back nearly 1/2 a decade. Jeff Howe coined the phrase in a June 2006 Wired magazine article. Earlier this year, Unilever went on a crowdsourcing campaign as well did IKEA.
To make it clear, Victors & Spoils is not the first advertising agency that went into crowdsourcing. Their claim to fame is the first advertising agency that is a startup that does it.
This is a huge diffrence, 3 people in a office saying “we’re a new crowdsourcing startup” vs people doing it for years with the resources of a big, medium or small firm.
We wish them luck on their travels.
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sherrett
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