In an industry shocking event, something that Tribble Agency has been preaching since 2006 SEO is becoming a larger part of advertising agencies offering. Not just saying they do SEO (and get their clients banned like BMW, JCPENNY and a few others that were handed off from their respective Advertising Agencies) this is perhaps the first time that Advertising Agencies are doing more than just window dressing and seriously taking note at SEO as part of their business model.
Good job McCann, you are finally getting your act together.
Little commented: “The completion of this deal significantly enhances our SEO offering and makes our overall integrated digital offering incredibly strong. We’ve been wanting to grow our SEO offering for some time and we’ve been looking for a potential partner for well over a year. I’m delighted to be able to welcome Neil and the Lakestar team into the McCann group of companies and believe the acquisition represents an incredibly exciting opportunity for our clients.
Gustavo Martinez, president of McCann Worldgroup Europe, concluded: “The successful conclusion of this acquisition further strengthens an already powerful digital offering from McCann in the UK. By acquiring an SEO specialist of this scale and experience it means our UK operations can offer clients operating nationally and internationally a truly integrated digital solution. We believe this acquisition has the potential to drive further digital growth in the UK and potentially beyond.”