This site would be considered a partial parody. We will be discussing serious topics here, but for the most part it’s designed to point out the flaws and the crisis the current ad agency industry is in.
In short the Ad Agencies are facing a time unlike anything they have faced in recent times. They are in fact watching their entire industry fall towards online marketing, such as SEO, SMO and other online disciplines that they have failed to master or even invest in.
They have yet to face the fact that they must change their business model and either buy or outsource these products to SEO firms and online marketers.
1. Not one advertising agency owned by a holding company has purchased an SEO only firm.
2. 57% of all fortune 500 firms outsourced their SEO to an independent firm, industry experts state that these billable hours should of been sent to the advertising agency, but due to lack of agency skill-set the money was lost to the SEO firm.
3. It takes roughly 3-5 years to train a small staff on the processes to build an effective SEO campaign.
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