Breaking: Carmichael Lynch and Harley-Davidson split after 31 years. Harley says it will NOT conduct a search for a new AOR as was tweeted by Adage.
An official at Harley-Davidson was rumored to have stated that Carmichael Lynch lacks the digital, Social and Search capabilities that are needed for a modern advertising campaign. In other words, if what we were told was true, Carmichael Lynch lost the account due to lack of proper SEO and SMO skillset.
The story is breaking…. enjoy the new reality.