Agency Spy got a stellar article regarding Bob Jeffrey whining over the loss of Kelloggs from his Ad Agency.
Tears, no… but crybaby non-the-less. Did Mr. Jeffrey ever think that perhaps he should look in the mirror to find out why Kelloggs left? Was his agency providing the highest possible ROI on dollars spent? Was Mr. Jeffrey providing the proper Search and Social Media skillset to the client? Were they really making use of digital work to the level it needs to be used?
Clearly not, because at the end Kelloggs left. Is it because Kelloggs felt that after 71 years, advertising agency JWT was still doing the same work, using the same methods?
The problem is Mr. Jeffrey, the earth kept rotating… things kept changing… the question that must be asked is that did YOU allocate the resources necessary to growth areas, such as digital, search and social media?
“Kellogg’s have restructured their own marketing function to drive a greater degree of control from the center and felt a similar structure was necessary on the agency side,” wrote Jeffrey, calling the news “disheartening”. “While we understand the ambition, we are not happy and strongly disagree with their decision to move away from the agency…”
They updated their advertising and marketing, but you appear (from your statement) not to be willing to do the same. They wanted more control over their advertising dollars… and what.. did you prefer more black holes in terms of accountability?
They left for a reason Bob, think to yourself what that reason was.