Posted on 22nd July 2009No Responses
TBWA/Chiat/Day loses Taco Bell $30.2 million
A federal jury has ordered Taco Bell to fork over $30.2 million to the two men who sued the restaurant over copyright theft over spots produced by TBWA/Chiat/Day for the Taco Bell Chihuahua.
We thought Advertising Agencies were supposed to MAKE clients money, not get them sued and forced to hand over 30 million dollars due to lack of original ideas and copyright theft.
That’s hot stuff…
So who owns this image now?
Taco Bell? The two men who sued the restaurant and won? TBWA/Chiat/Day who stole the idea?
Can anyone answer that question?
