This should send shivers down theÂ broadcast industry:Â
Googleâ€™s headline advertising revenues surpassed ITV1â€™s in the third quarter as the search engine demonstrated it could generate more money from sponsored links than 30-second commercials in Coronation Street.
An analysis for The Times shows that Google generated Â£327 million in advertising between July and September, compared with an estimated Â£317 million for all of ITV1 across the UK during the same three-month period.
That is the first quarter in which Google has overtaken Britainâ€™s top commercial channel and came despite ITV1 reaping an advertising boost from the Rugby World Cup.
Think about it,Â What was just stated is that Google is now not the ‘upcoming player’Â ..Â Â upcoming players have less revenue… what just happened is today it’s noted that a search engine blew out the largest broadcast player in the UK.
Did that sink in yet?Â
TV < Internet
Â Was that phrased right?Â No?Â Let me try this.
Money made from Broadcast < Money made online
Did that work?Â No?
Traditional Ad Agency < InterActive Agency
How about that?