Introducing the Saatchi & Saatchi “I Love New York” logo guide
November 14, 2008
We don’t even know where to start with this, we got a leaked “guide” that spells out what you are allowed to use the logo for… and what you are not. We attached the PDF for your viewing enjoyment… but here are are some prime examples that you are NOT allowed to use the logo for:
ALL THE BUFFALO WINGS YOU CAN EAT $19.99
THE POTATO SACK RACES OF THE HUDSON VALLEY
HOT SUGAR DOUGHNUTS
We’re not kidding, you have to open the 50 page PDF to see it in it’s full glory. So not only do you get the $17 million dollar “New Squirrel Logo” you also get a 50 page PDF file telling you where you are not allowed to post it.
Enjoy the BS … this is what the state of New York has paid Saatchi & Saatchi for. Your tax dollars at work.
Saatchi & Saatchi I Love NY logo guide <— there’s the PDF for you to see…
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At least the guidelines prove that thew $17million has been spend on far more than “adding a squirrel to a logo!” This is some of the most inane and irresponsible journalism ever read. Apparently this campaign will increase tourism by a third into the State, the tourism industry is responsible for over 740,000 jobs in the state.