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Omnicom Group launches Mobile Behavior, a mobile ad agency

Omnicom Group has now launched a new advertising agency that will focus on mobile advertising.

The new firm called “Mobile Behavior”, will be run by Fleishman-Hillard, but will also partner with several other Omnicom agencies.

The firm’s first client is AT&T, according to sources.

Newport added, “There are a number of things in motion that haven’t been announced quite yet in healthcare, automotive, music, publishing, and fashion.”

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