Razorfish buys Wysiwyg – WPP denies it’s buying Razorfish
October 31, 2008
Microsoft Corp.’s Razorfish digital ad agency has bought Spanish digital firm Wysiwyg yesterday to expand in Europe and said it aims to generate a third of sales outside the U.S. by the end of 2009.
Advertising Age reported on Aug. 25 that Microsoft has held talks to sell Razorfish to London-based WPP Group Plc, the world’s second-largest advertising agency however Razorfish is denying the story.
Our sources at Advertising Age have stuck to the story, and claimed that both firms didn’t want to discuss a failed merger…. hence discrediting the actual factual report.
story is developing…….



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