Obama Campaign : We use SEO to minimize our PPC spends
August 28, 2008
Evidently it appears that Barack Obama is really getting a good grip on online marketing, to the point where they refine their PPC spends due to increasing Organic Rankings….
The Obama campaign says it continually works to optimize its search marketing to maximize effectiveness. “Thanks to our millions of online supporters who frequently visit our Web site and other social-networking sites, unlike other campaigns, BarackObama.com already has extremely high organic search engine rankings, which helps us limit the number of terms where we need to use paid advertising to have a presence,” Nick Shapiro, a spokesman for the Obama campaign, said in an email.
Incredible stuff… now only if the other 99.9999% of the companies, ad agencies and marketing firms followed Obama’s lead… Great vindication for Tribble coming in from the Obama Camp…
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