Ad Agency Enfatico uses Dell’s Money to buy Apples
July 30, 2008
This has to be the story of the century. Enfatico has been using Dell’s money to buy Apples. We had a leaked e-mail from our friends at Agency Spy (they got the initial lead, and have been working on overdrive trying to verify it.. and it has appeared to be verified.)
This is the leaked e-mail in full (we have removed the contact name):
Amidst the recent news* about Enfatico’s trouble getting off the ground, Dell resigning former ad agencies to pick up the slack, Mother’s pretty good new TV spots for Dell and Enfatico’s recent 10-year lease for 100,000 square feet in Manhattan, it seems like there’s been enough disappointing news for the new agency folks in Austin. But think again.
Multiple sources at Enfatico say that in preparation for Michael Dell’s recent visit to the agency, employees were under orders to get rid of their Macs– replacing them with Dell monitors, keyboards, etc. Did Dell Procurement forget to insert the equipment usage clause into their contract or did Enfatico misread the fine print?
We don’t even know where to start with this… The Advertising Agency Enfatico was created solely for Dell. If Michael Dell knew that his money was being used to buy Apples………
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Mikey Dell needs to cut his loss and put this atrocity out of its misery. How many negative articles is he going to have to read before he brings down the ax on this? New Coke was supposed to be a great idea too…
[...] one commenter noted : “Mikey Dell needs to cut his loss and put this atrocity out of its misery. How many [...]
[...] appears that it doesn’t matter that the Advertising Agency WPP group plc Enfatico used Dell’s money to buy Apple Computers according to a post on Adscam. Why you might ask? Guys, who the f*** cares – you’re all [...]
[...] Dell is still doing their ads though their existing vendors. Dell filled up the shop using Dell’s money to buy Apples Enfatico is signing 10 year leases for a now 2 1/2 year contract with Dell, their [...]
[...] Crispin Porter & Bogusky took note from the Enfatico Disaster .. Sacks then asked if CP&B plans to force employees off their Macs now that it’s [...]
[...] We raised a stink here regarding it.. and CP+B rushed to defend in the post. As well as Enfatico’s iMac problem as well (the Enfatico problem is even worse, considering they used Dell’s money to buy the [...]
[...] The other side of the argument is that one must truly live & breathe the client’s brand i.e if you are not using the client’s products & services how can you persuade others to try them. This side argues that its dishonest to preach one thing and practice something else. There is merit in that too. Try handling the Airtel account and giving your client a Vodafone number. It won’t go down well The other angle to this issue is ‘who pays for what’. If the client is backing the agency fully in financial terms it is stupid not to use his product. Like in the case of Enfatico – the agency set up for Dell – hiding their iMacs when Micahel Dell visited them. [...]
[...] At that point they have no other source of revenue… meaning they are faced with grim options… many of them include mothballs for the iMacs [...]
[...] know many of you don’t feel this is a big deal, as with Enfatico using Apple Machines for Dell’s account… but this… this is amazing [...]
True. Enfatico austin bought a 4k mac for one of their loser workers. Moron can’t even keep the thing running and he has a cs degree. Sort of suits them. Incompetent company are built from incompetent staffing. Most of the people there helped ruin other local companies and got hired on fluffed up resumes chock full of lies. Anyway, he has to use a dell monitor and keyboard on the pos. As if the dell people won’t figure out the scam if they looked at the OS onscreen.