Radio Talk show host Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) has died today. Story is developing… he had about 22 million listeners…
Monthly Archives: February 2009
Mack Trucks Sells Global Headquarters
Mack Trucks has sold it’s iconic Headquarters in Allentown Pennsylvania.
See Memo in PDF format.
The company has existed in Allentown for nearly 100 years however in a cost cutting measure is relocating to North Carolina. Many of the residents are upset that the city of Allentown, PA provided no incentive for the company to remain, in fact losing thousands of jobs directly and indirectly in the process.
Related Posts:
Washington : Please Don’t lie about Unemployment
If unemployment was counted the same way it was in the 1930′s we would currently have an unemployment rate of about 13.9% according to the official government documents.
The government has 6 standards of unemployment… U-1, U-2, U-3, U-4, U-5 and U-6. U-6 is roughly how they counted unemployment in the 1930′s … right now the number normally citied is U-3… huge.. massive … difference in the numbers.
The U-3 is showing only a 7.6% unemployment rate, whereas the U-6 is showing nearly at 14% unemployment rate. At the worst of the great depression, we had a 25% unemployment rate… the official documents are showing that we are 56% the way to the worst of the great depression…. the only difference is that we are not anywhere near the bottom yet.
We are urging the government to use the U-6 instead of the U-3 as the official unemployment rate. It’s the only one that is truthful to the plight of the American public.
Related Posts:
5 Reasons to Use Paid Search Engine Marketing
©2009 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED
By Ashlee Finan, Sagefrog Marketing Group, LLC
For more information, please contact us:
(215) 230.9024 » info@sagefrog.com » www.sagefrog.com
92% of people begin their search for new products and services on search engines such as Google, MSN andYahoo!¹. Surprisingly, many businesses fail to take advantage of paid search engine marketing as an easy and effective way to reach those users. According to a Microsoft adCenter survey, released in December of 2008, 59%of small businesses do not currently use paid search engine marketing; 90%of those companies have never attempted to use it.
Although businesses are hesitant to implement search engine marketing programs, 72% of companies reported an increase in sales inquiries from pay per click advertising. Respondents from the 2008 Sagefrog Marketing Mix Survey rated search engine marketing in the top eight ROI programs.
Here are 5 reasons to use paid search engine marketing:
User Driven – Internet users are proactively seeking products and services on the web – do they find your company? Search engine marketing is an easy and effective way to reach your customers at the time they are searching for your offerings.
Measurable – Paid search engine marketing enables you to directly correlate your cost per click to sales leads. Every click provides valuable answers to your performance questions. What keywords lead users to your website? What ads interest potential customers? How many visitors from those clicks become sales leads? Based in the results of your search engine marketing program, keywords and ad messaging can constantly be adjusted to maximize your ROI.
Cost Effective – You establish your pay per click budget and only pay for clicks made to your ads. For most programs there is no minimum budget and you can modify it at any time. In addition to managing your overall budget, individual keyword bids are set to ensure your ads will show for your most relevant keywords.
Messaging – Due to the measurable results of search engine marketing, keywords and ad messages can constantly be tested and improved. The most successful words and messages can be included in your other marketing tools and programs such as marketing materials, your website and direct marketing.
Results – 68% of small businesses consider their paid search marketing programs successful. In the competitive realm of search engine optimization and search engine marketing, pay per click advertising is a powerful way to get in front of customers seeking your products and services.
The search engine marketing professionals at Sagefrog Marketing Group, LLC can integrate a pay per click advertising campaign into your business’s marketing mix. Sagefrog is a full service marketing, interactive, and public relations marketing company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, web marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.
For more information, please contact Sagefrog Marketing Group at
(215) 230-9024 or info@sagefrog.com
Sign up with Sagefrog today and receive a $100 Google Credit to jump start your SEM campaign
REFERENCES:
1. SEO vs PPC. 16 April 2008. Bureau 24.
2. Microsoft adCenter Study Reveals Small Businesses Build Online Presence, but Fail to Invest in
Search Marketing. 16 Dec. 2008.Microsoft.
Related Posts:
Cool Blogs with no advertising
I know every one of the authors of the below blogs…. and honestly they need to be raised in prominence… the reporting is solid.. the traffic is awesome.. in fact in some instances they are authority sites.. but totally ignored by the ad agencies..
http://www.slusho.org : I view it as the authority site for Movies… they tend to get movie trailers before anyone else… seen stuff up there days before it hits /film or any other movie site.
http://www.ihatemen.org : Cult classic site… it’s where men and women debate merits.. battle royals go there. Market is almost all younger single women.. targeted like a heat seeking missile in terms of demographics… yet void of advertisers. We even have a tribble ad up there!! mostly because we think the site is comical!
http://www.addictedtoreality.com : Live blogging during reality TV shows… massive following…
http://www.nerdalerts.net : Geek News — cool beans..
http://www.tribbleagency.com : Advertising Agency News — uhh.. wait.. nevermind.. we have advertisers.. they come here every day to read up on disasters in the industry….. LOL!
Related Posts:
Enfatico : We’re hurting like everyone else
Like every other company worldwide, the economic downturn has had an impact on our business and that of our client partner Dell. Despite our realignment, we believe in our business model, based on efficiency, integration and analytics. Our strategy puts us in a stronger position to maximize resources, eliminate duplication, deliver results and drive us through these tough financial times.
Beth@enfatico
That message was left on Brand Republic in response to George Parker’s post.
Sure they are hurting, so is everyone.. agreed. The problem is that we disagree with you regarding the maximizing of resources, eliminate duplication, and delivering results.
See here’s the problem, the entire concept of a “one client” ad agency such as Enfatico is the definition of duplication. Do you really need to pay another CEO when there are dozens in WPP’s network? Do you need a new media buying department when WPP group plc has dozens throughout their network? Do you need to rent out additional office space on 10 year leases when every other desk is empty across the network of WPP’s shops after mass layoffs?
What I am trying to state is that Enfatico is not maximizing resources or eliminating duplication… not by a long shot… in fact the vary nature of it’s existence is duplication and inefficient allocation of resources.
In terms of delivering results… exactly what does that mean? It took Enfatico nearly a year to push out anything even resembling an ad.
Please clarify your statement? Because honestly we are highly confused at it. The actions don’t match up with the words stated… in fact they run in the face of what was stated.
We’re not trying to “hammer” Enfatico.. in fact I have some deep corner of respect for the fact that the advertising agency has been publicly flogged across dozens of news outlets… print media.. blogs.. ect ect.. and yet you guys keep working on fixing your name.
But to state that Enfatico is about delivering results to the client… without duplication.. when the entire agency is a duplication of existing resources is that part that we can’t let go.
Related Posts:
Enfatico has only 6 months left ?
George Parker noted on Brand Republic that Enfatico has only 6 months left before it collpases and is forced to roll into Y&R or another WPP shop. “My final forecast… Enfatico will be rolled into Grey or Y&R within six months… And the agency of the future will rapidly become the agency of the past.”
Media Bistro put together a piece that outlined many thoughts across the related news outlets (including tribble).
We however feel it has more than 6 months, yes there is a deadline to it… but it’s not 6 months… it’s exactly 642 days, 9 hours, 20 minutes, 26 seconds. … as official record keeper for Enfatico.. we have to point out that the contract was for 3 years…
Both Dell and WPP group plc are not going to break contract and admit failure like that. They will continue down this road… abit at a MUCH reduced spending rate until the contract is fulfilled then say “the market conditions have changed as to demand a new advertising model”.
That is how they are going to admit the failure of Enfatico… not by busting it up in 6 months and stating to the planet that Dell and WPP are clueless and have no idea what to do with their advertising budget.
They will fulfill their contract…at a fraction of what the budget was initially .. to save face… and nothing more.
You can’t make a big splash like they did when they announced this.. just to backtrack and say they made a stupid decision that cost hundreds of jobs… thousands of jobs if you consider the lost opportunity cost. Remember the mentality of these people… “we don’t make mistakes… everything is planned…budgeted and accounted for… we are in control”.
They were in control… and look where it got them.
I give it 642 days, 9 hours, 20 minutes, 26 seconds…. and not one second more.
Related Posts:
Peterson Milla Hooks just noticed that people cut back during recessions
Target Corporation has some rocket scientists working for their advertising agency. Evidently Peterson Milla Hooks “noticed” that people try to fix things themselves when they can’t afford to have someone come in and fix it or replace it. MSNBC is reporting
Really? That happens? Like if you don’t have money or access to credit you can’t afford the Maytag repairman?
This is great stuff.. the insight.. the understanding of the market place.. In other News Target Corp. said its fourth-quarter profit fell 41 percent as consumer spending suffered amid high unemployment and other economic woes.
Related Posts:
Horizon media is closing its Orlando office
We got an UNVERIFIED tip that Horizon media is closing its Orlando office. All calls into the Orlando office were not returned for verification. The amount of job loss and layoffs that will likely occur if the office shuts down has yet to be determined. As this recession (some say depression) continues to wreck havoc throughout the economy and peoples lives, stories like this will continue to dominate the headlines.
Story is developing….
Related Posts:
Press Release : A Recession-Resistant Business?
Contact: Alicia Zimbalist FOR RELEASE: Feb 25, 2009
Phone: (646) 429-8122
Email: alicia@fertilityauthority.com
a Recession-Resistant Business?
Introducing FertilityAuthority.com
New York, NY – With sensational headlines about multiple births dominating the media, it is easy to overlook the fact that infertility is a painful reality for many couples trying to start a family. In fact, more than 7.3 million Americans struggle with fertility issues, and the number is growing. In the past 10 years the fertility industry has doubled in size and now exceeds $3 billion. Despite the troubled economy, reproductive medicine is thriving, and most couples are more than willing to face the physical, emotional and financial challenges that treatments bring. However, many know little about it until they encounter these obstacles personally, and the situation is often overwhelming.
FertilityAuthority.com—the single, authoritative source for fertility content, from diagnosis to fertility resolution—launches today. The web portal provides a solution for this growing population struggling to start a family. It has the most reliable content on the web, written by seasoned healthcare journalists and vetted by accredited Reproductive Endocrinologists (REs). FertilityAuthority.com features a robust library of patient video testimonials and a growing network of bloggers, columnists and message boards that foster a healthy online community. The site – the only web portal devoted to fertility – is aggregating physicians’ white papers to provide patients with comprehensive professional research. It also provides users with the first proprietary database of REs, fertility clinics and other specialists.
Who’s starting a business in the middle of this deepening recession? CEO and media veteran Gina Bartasi says, “The fertility industry is as recession-resistant as it gets. Postponing treatment due to financial constraints only works to your disadvantage since the number one factor that determines fertility is age.” Bartasi adds, “This business is really about the long tail. Who else is searching for obscure terms like ‘endometriosis, FSH, PCOS, IVF?’ Our goal is to create unity and build affinity for the brand. We realize that the path to having children is not forever and we’ve found that people are willing to spend whatever it takes to make their dream of having a family a reality.” From a business standpoint, Bartasi emphasizes that advertising in the healthcare category is still showing healthy signs, despite the recession, and highlights that the company has pre-sold several key sponsorships and that advertisers are eager to participate.
Headquartered in Manhattan, the company is projecting $2 million in revenue this year and three times that in 2010. FertilityAuthority.com has raised a round of capital from angel investors and anticipates being cash flow positive next month.
Media Inquiries: Alicia Zimbalist
alicia@fertilityauthority.com