It looks like Agency Spy was right.
They are firing everyone The rumor mill is that they are expecting a Google Buyout… but of course that is speculation (but a well educated guess). It’s a rough economy we are in… and finding a job at this time is more than difficult.
SuperSpy is back!! The Original SuperSpy. One of the top A+ Bloggers out there… with oodles of leads. The Ad Agency Blog is located at http://www.gimmethebrief.com . It was a personal battle for her to get this up and running. Much thought went into the idea of her blogging again.
Her tenure at Media Bistro was not without controversy, with the death of Ad Executive Paul Tilley perhaps being one of the most controversial moments there.
She is known in the industry as one of the better sources of coverups, leaks and overall industry direction of Advertising. Recently at her position at Media Bistro, she built it into one of the more powerful outlets. In our opinion, Matt has been doing an excellent job continuing to build the Media Bistro AgencySpy Site (despite the technical problems with commenting there).
Her writing style is both funny and serious. We know she is a big fan of George Parker.. and does get along with virtually everyone in the adspace.
Break out the popcorn, this is going to be fun.
This has to be the story of the century. Enfatico has been using Dell’s money to buy Apples. We had a leaked e-mail from our friends at Agency Spy (they got the initial lead, and have been working on overdrive trying to verify it.. and it has appeared to be verified.)
This is the leaked e-mail in full (we have removed the contact name):
Amidst the recent news* about Enfatico’s trouble getting off the ground, Dell resigning former ad agencies to pick up the slack, Mother’s pretty good new TV spots for Dell and Enfatico’s recent 10-year lease for 100,000 square feet in Manhattan, it seems like there’s been enough disappointing news for the new agency folks in Austin. But think again.
Multiple sources at Enfatico say that in preparation for Michael Dell’s recent visit to the agency, employees were under orders to get rid of their Macs– replacing them with Dell monitors, keyboards, etc. Did Dell Procurement forget to insert the equipment usage clause into their contract or did Enfatico misread the fine print?
We don’t even know where to start with this… The Advertising Agency Enfatico was created solely for Dell. If Michael Dell knew that his money was being used to buy Apples………
We took Parkers Idea, and expanded on it. Enjoy the new Enfatico Countdown Clock
It’s synchronized with an atomic clock, for increased accuracy.
Someone needs to come up with an Ad Block Plus for the Wii … we are gonna need it.
Talk about a nightmare. It appears that Google is going to be plastering their ads on your new PS3, X-Box and Wii games. — from Venture Beat:
Google’s technology can be applied to console games, disk-based PC games, web-based PC games and cell phone games. But those who are kicking the tires on the technology (outside the company) have not seen all of those platforms in action.
So we pay money to get the PS3,Wii and XBox and we pay money to buy the game… and then we are still forced to deal with Google putting Adsense in the middle of our games?
This is not right by any stretch of the imagination.
Personally I enjoy gaming because I don’t have to sit though commercials..
It appears that ‘hard hat tours’ are now the industry standard to landing a client.
Fleishman-Hillard got Great Wolf Resorts, Inc.®, (NASDAQ: WOLF) to sign up after taking a ‘hard hat tour’
Fleishman-Hillard responded to an RFP issued last year. The relationship was formalized after completion of various project-based assignments, including the hard hat tour and grand opening of Great Wolf Lodge in Grand Mound, Washington. Fleishman-Hillard will handle a full range of communications needs for Great Wolf Resorts, including crisis communications, special events planning and execution, and brand reputation communications.
That’s classic… grab the yellow hat for your next review people.. it appears that it works…
hard hat tour by Fleishman-Hillard
Jake at B|Net outlined how text messages (what some call spam) are the standard for mobile marketing. (good find Jake) We here at Tribble Ad Agency equate crap sent to our inbox…. either on our phone or on our desktop as spam… From Jake’s post “only one percent of American consumers said that text messaging was their preferred channel for opt-in communication.”
The problem we have is that it doesn’t stop at opt-in… if this becomes the vehicle of choice for mobile marketing.. then you name will be sold eventually… thrown into a database.. and your cell phone will look like your e-mail in a matter of months.
“Buy your Viagra Now” will be the most used term on your phone.
I’m surprised that even 1% of people like that.
What a polite way to say we don’t trust you anymore.
“Campbell-Ewald has been our ad agency and business partner,” said Jerry Davies, director of media relations, Farmers Insurance, Los Angeles. “We have demanding performance expectations and we are reviewing all our capabilities and resources to make sure we are positioned to take full advantage of the opportunities in a rapidly changing marketplace.”
Full Story
I’ll never understand this industry..
A few years ago PR was handled by a few individuals that had their media contacts on speed dial. It was very centralized and fairly manageable, as there were only a handful individuals that controlled the printing presses, TV and Radio stations. Things have changed… in a big way..
Now PR has become a nightmare for most agencies, especially when they become the focus of the story. Recently our friend Jake Swearingen at B|Net detailed a PR disaster unfolding with the Dell / WPP Enfatico ad agency.
Next thing we find out comments are being taken down (you’ll notice that the comment on Agency Spy was removed by the user).. other agencies pressured to downplay their work for Dell.
This literally is a mess.. and it’s not how things are normally handled.
If Enfatico wanted to convince us that they actually know how to do anything other than sign 10 year leases with 3 year contracts and send the bill to Dell then please start a WordPress blog and clear some of this up..
To think that we don’t matter, considering all your peers read our posts would be a mistake of epic proportions. So here is the challenge Enfatico…. get yourself a blog… and clear some of this up.
It’s a simple challenge… we just want to report correctly on industry events… you know the industry… the ones where your potential clients read about you prior to signing up.
Enfatico still has no ads for Dell, however a new spot is out by Mother New York, and it’s a quality spot in our opinion.
It was leaked by a user on Agency Spy recently that contracts are being renewed by Dell for their old agencies…
This actually could be a nightmare for WPP as the spots are good… and Enfatico has nothing to show yet other than a 10 year lease for a 3 year Dell Contract. bring out the popcorn… this is one show you don’t want to miss.