We hope American Legacy Foundation is getting GSD&M services donated
March 31, 2008
The first: GSD&M Idea City has launched a new campaign for the American Legacy Foundation. The EX Re-Learn campaign, done in partnership with the National Alliance for Tobacco Cessation, centers around the idea that smokers have certain triggers.
Either it’s a smoke when you get out of bed, or a cigarette with coffee. So when you stop smoking, you have to “re-learn” how to do these things with a cigarette.
We hope American Legacy Foundation is getting GSD&M services donated
Geary Interactive buys Fathom Online
March 31, 2008
Geary Interactive, a San Diego, Calif.-based digital marketing agency, has acquired the search-focused advertising agency Fathom Online. Terms of the deal were not disclosed.
Fathom, which is based in San Francisco, Calif., works with various direct response-oriented clients, including the communications technology firm Covad and the retailer American Apparel. The agency is perhaps best known for publishing the Keyword Price Index, which monitors the ups and downs of search advertising costs.
Geary, which manages tasks ranging from Web site design to creative production for digital ad campaigns, will use Fathom to bolster its search marketing capabilities.
Not only are we seeing Traditional firms buying InterActive, but now we are seeing InterActiving buying Search (the fasting growing field in the InterActive area).
Pretty Amazing stuff.
W+K launches new SEO Division – starts by keyword stuffing client names in metas
March 31, 2008
We had to start laughing, we caught wind of W+K entering into the SEO business, so of course we had to jump into the fray and see how their efforts are holding up.
As it stands now the W+K ( Wieden & Kennedy ) website is virtually all flash and virtually unspiderable.
The site fails to rank for it’s industry terms such as Advertising Agency (Google Search) or Ad Agency (Google Search)
It appears that W+K is spamming like GSD&M, filling their metas with client names rather than with services they offer. The only reason for putting client names in the metas would be to rank for those terms.
Any SEO worth his salt would know that you want to rank for the services you do offer, not spam for your clients names
Speaking about the services they offer, it appears they can’t even spell that properly. For heaven’s sake, commercicals is spelled commercials.
description = “Wieden+Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
keywords = advertising, Wieden, Kennedy, wk, nike, espn, coke, ea, honda, target, nokia, branding, commercicals, broadcast, media, planning
See the screen shot of their source code.
GSD&M keyword stuffing metas using former client trademarked names
March 28, 2008
Since the GSD&M site has zero text on the page, they had to resort to keyword stuffing their metas…a limited SEO attempt at ranking for keywords. Our problem is that they are using clients names that no longer retain them as their Advertising Agency. Plus, who goes on listing clients names in their meta information, somewhat at the expense of listing their own information.. like the services they offer?
A question we were e-mailed was if this was even legal? Throwing in trademarked names in the metas for the sole reason of ranking for them.
Listed below is their meta information. Don’t believe us… visit their page and view source.
Title : GSDM Advertising
description : content=”GSD&M provides sustainable marketing results for brands that have a genuine purpose
keywords: content=”GSD&M, GSD&M Advertising, purpose-based branding, austin, texas, advertising, interactive, integration, creative, roy spence, steve gurasich, judy trabulsi, tim mcclure, omnicom, television, radio, print, direct response, email, southwest airlines, wal-mart, walmart, chilis, brinker international, pga tour, fannie mae, fannie mae foundation, lennox, mastercard, sbc, dreamworks, sams club, us airforce, kohler, aarp, american legacy foundation, tostitos, frito-lay, fritolay, unitedhealth group, unitedhealth care, unitedhealth foundation, medicare complete, krispy creme, united states olympic committee, discovery channel
Now what makes it comical is GSD&M refused in 2006 to re pitch for the Wal-mart Business.. and of course speculation at the time went wild on why GSD&M didn’t want to re-pitch. What makes it more comical, is that GSD&M thought it worth while to list Wal-Mart twice.. both Wal-Mart and Walmart in their metas….so that former client gets a double whammy… feel honored.
It’s one thing to have a press release or story about the company.. a history of how you used to do business with them…. but to throw them up in the metas, hoping to rank for their name… but with no corresponding article regarding it is pretty shady in our opinion. The sole purpose of throwing keywords in the metas is to rank for those terms…. and that is 1000000% legit if their is a corresponding article regarding it… but in this case.. they just wished someone would type in Wal-Mart and land on their page… Rest Assured that GSD&M is not SEO’ed to any reasonable extent other than the meta tag keyword stuffing, and we have a hard time finding the site if the keyword isn’t their exact company name when searched in Google, so the chances are limited… very limited.. that they would rank for Wal-Mart in Google.
Maybe a better question worth asking, would you jam your clients names in your metas or would you use that resource to list what you are good at?
We don’t know what to think about it… Why keyword stuff their Meta’s with former clients names? It just doesn’t make sense.
EDIT – it appears that W+K is spamming as well, with misspellings to boot.
description = “Wieden+Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
keywords = advertising, Wieden, Kennedy, wk, nike, espn, coke, ea, honda, target, nokia, branding, commercicals, broadcast, media, planning
For heaven’s sake, commercicals is spelled commercials
BBDO launches Chicago White Sox Ad Campaign
March 28, 2008
03/26/2008, CHICAGO — The Chicago White Sox today unveiled the team’s advertising campaign for the 2008 season. The new campaign is built on the slogan “White Sox Baseball: Share The Passion. Show The Swagger.” and features creative spots that play off of fan interaction with team members, and embrace the distinct personalities of players.
Then for the guys at BBDO billing them for the campaign:
“By using signs as ‘dialogue’ in actual game photos and footage we have created a campaign that appeals to both the casual and hard-core fan,” said Jim Hyman, group creative director at Energy BBDO (Chicago), the Chicago White Sox advertising agency of record. “The casual fan will appreciate the humor in seeing players using signs to converse during a real game and the hard-core fans will appreciate the way each player’s personality is reflected in his fan interaction.”
The campaign’s out-of-home executions will begin running the week of April 7 (White Sox home opener) as CTA brand trains, bus ultra kings, bulletins and Metra station kings.
Wonder what the billable hours for this were?
The Power 150 from Advertising Age
March 27, 2008
This isn’t a bitch fest, but more of a huh?
From time to time, Advertising Age lists the power 150 in their marketing blog. Out of the 150 there…. nearly 50% of those power 150 sites link to the Tribble Advertising Agency either on the blog roll, or as the source of at least one of their articles.
We know we are the pariah of the Advertising World… Here we sit on Page one in Google for Advertising Agency and Ad Agency making fun of them for a living. That being stated we enjoy their list!! we just feel we should be on it as well.
But for some examples:
Steve Hall’s Adrants did a full story on us.
George Parker’s Ad Scam has us on every page on the blog roll
Agency Spy uses us as a source regularly
Gawker has no problem linking to us
Madison Avenue loves Tribble
Ad Week / Ad Freak uses us as a source
The point is this list could go on forever… roughly half of the power 150 have used Tribble Agency as a source at least once, however Advertising Age has refused to list us as a power 150 source…
Hyundai ready to fire Goodby Silverstein
March 27, 2008
Hyundai Motor Company’s dealers don’t want Goodby as their agency. They feel the advertising currently being done doesn’t properly connect with their consumers.
Then we start seeing the comments on the Agency Spy site:
“Oh hey, here’s a POS TV campaign where we’re gonna have your car riding on the EDGE of buildings…and the copy is so clever because it’s all about living on the EDGE…and that’s cool n’ stuff….and so so creative and progressive. Here’s your invoice.”
Classic.. .
Why Motorola is in the toilet
March 26, 2008
Motorola’s current CEO, Greg Brown, is so technologically out of touch he refuses to use a computer for communications, and has all his email correspondences printed by his secretary and replied to by dictation.
Truly amazing.
These people need out of positions of power…. all they do is sink companies.
Did DraftFCB bribe Wal-Mart in 2006?
March 26, 2008
For example, Roehm’s biggest mistake after Wal-Mart hired her away from a marketing post at Chrysler in early 2006 was thumbing her nose unnecessarily at parts of Wal-Mart culture that really were irrelevant to what she was hired to do: shake up marketing. Wal-Mart’s biggest initial complaint about Roehm, as the company fired her in late 2006, was that she had violated corporate policy and accepted gifts–plus a complimentary Aston Martin joyride from DraftFCB–the ad agency to which she soon awarded Wal-Mart’s $580 million account.
Amazing stuff…. truly amazing… We don’t know what is worse… Wal-Mart executives that took bribes… or DraftFCB being forced to pay bribes to get business… something that they lost eventually anyway to Saatchi & Saatchi due to the bribe (you don’t have to call it a bribe… you can call it an Aston Martin if you want).
UK : We need an Advertising Agency
March 26, 2008
The Government is getting ready with for the next census in 2011, as it starts its search for an advertising agency to underscore the importance of the survey.
The Office of National Statistics brief will be handled by COI. The aim is to encourage more people to take part in the once-a-decade event, with the ONS particularly keen to appeal to the young and the elderly, the groups who are most reluctant to complete the survey.
The last census was held in 2001, when the ONS appointed M&C Saatchi to handle its £4m advertising and marketing activity. The agency created a campaign called: “Count me in”, showing different people raising their hands.
It is understood the ONS will also be searching for a direct marketing agency to help carry out a segmentation exercise to identify various hard-to-reach groups such as the migrant population.
10 Bucks, Holding companies only allowed to bid.
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
