Marissa Mayer tells TV not be scared of Google
August 30, 2006
EDINBURGH, Scotland — Television should consider Google a friend, not foe, a senior company executive says.
“We’re computer scientists,”Marissa Mayer, a Google Inc. vice president, told broadcast executives at the recent Edinburgh International Television Festival.”We’re not brilliant storytellers or content creators.”
But the success of YouTube over the past year _ rapidly eclipsing Google Video in popularity _ took many by surprise.
PS: Hey Ad Agencies, read this blog post, Yooter has clients that are sending their commercials to Google Video, and not on TV .. and getting a stronger ROI due to the dramatic decrease in distribution costs. This should be raising red flags across the entire Ad Agency and Marketing Agency industry.
Businessweek to turn off trackbacks on Blogs
August 28, 2006
Due to spam concerns, Business Week is considering turning off trackbacks.
We understand this, the Tribble Ad Agency get’s about 45 or so bogus trackbacks per day, and only 3 or so vaild ones. We suggest they don’t… but the trackback system should be upgraded to reflect a spam filter.
Most trackbacks use the nofollow tag, so there isn’t any search engine help from spamming them. They must be going for direct traffic.
New York Times Photoshop’s Iraq Images
August 28, 2006
The Case of the Missing Wire:
Where did the wire go? Look at this photo and tell us if you think that the image is or is not modified?
This is the Inital New York Times photograph.
As you can tell, this was photo shopped, poorly we might add. I know times are hard being in print media, but common people. We could of done a better job with Microsoft Paint.
Telegraph Resorts to stealing Bloggers Content
August 26, 2006
The Daily Telegraph resorted to stealing an article, word for word from Media Bistro and a third party, Copy Blogger caught the story.
So now newspapers are resorting to stealing content from Bloggers… That is just roll over funny… Threadwatch has a good discussion going on regarding it.
This is an outrage of epic proportions… just after we hit submit on an article saying that Newspapers had no new ideas, this pops up…
Well maybe they have a new idea, stealing content!
Newspapers are dinosaurs that publish news 3 days late, while forums like Sqlspace have that three day old article on page 5 of the mainstream news page.
No wonder readership is down for all papers.
Print Media Is Dead
August 26, 2006
Place the blame squarely at the feet of newspaper publishers who entrenched themselves against the onslaught of the Internet. When they chose to send out their writers and reporters, The Economist noted they selected younger and cheaper talent and kept the experienced and best on the print beat.
This level of ignorance is perhaps the whole reason newspaper publishers are facing for the first time in history dramatic losses in readership. The entire planet is moving online, and these guys just don’t understand the game.
Why would anyone pull out a classifieds ad in the Newspaper, when there are resources like craig’s list and ebay?
Why would anyone want to read 3 day old news, when you can read it online in real time?
The newspapers need to fully understand what is happening to them, they must understand the gravity of the problem at hand. Their product is in decline, and they need to set themselves a strategy to shift their resources online to fix the problem.
Ad Agencies and Marketing Agencies are still pulling those ‘car sales’ and ‘k-mart’ inserts (great for the fireplace) when everyone is staring at the computer screens reading Drudgereport, or Google News.
If they spent 1/1000th of that budget online and using an effective campaign, their ROI would be multiples better.
Google Launches major broadside at Newspapers
August 23, 2006
On Aug, 15th 2006, Google issued a press release that sent shivers down the spine of Newspapers. Google got into the coupons business.
This on top the popular news.google.com makes Google perhaps the single largest threat the print media business has ever seen.
What we find intresting is that traditional Ad Agencies and Marketing Agencies have no clue on how to rank stories on Google News.  In fact by our estimates most of the ad agencies were designing print media ads when this story hit the Google Press Release blog.
Â
Newspapers report record losses to Internet
August 21, 2006
Newspapers trim work forces as advertising slows
NEW YORK (Reuters) – The summer of 2006 has brought a rash of notices of job buyouts and layoffs at U.S. newspapers, and experts say more nips and tucks will come as advertising dollars dry up and more readers cancel their subscriptions.
MORE:
The newspaper industry is girding for fundamental changes as new media, particularly the Internet, attract more readers and advertisers with the promise of free and fast news.
This story is published at the same time this one is:
Google Profits Soar
Internet search giant Google saw profits more than double in the second quarter of its financial year.
Full Story
We don’t know what to say about this, the level of mis-understanding in the Ad Agency area is amazing.. simpally amazing. Ad Agency and Marketing Agency types are still making print media ads, while the entire planet is shifting their dollars from Newspapers and print media as well as TV towards the Internet and in focus SEO and SEM.
This is a story of epic proportions, a total rellocation of assets… but most in the old media industry can’t see the writing on the wall.
Â
Newspaper Association of America spends 50 million dollars to promote Newspaper Ads
August 18, 2006
NewsPapers allocate huge ad campaign to promote NewsPaper Ads.
When the Newspapers are spending big dollars online to promote newspaper ads, it raises a few questions.
This is their page regarding the campaign.
WAL-MART CHOOSES SAATCHI AS ‘IN STORE’ AGENCY OF RECORD – MIGHT LOSE LARGER REVIEW ACCOUNT
August 15, 2006
Wal-Mart Stores Inc. (WMT) named Saatchi & Saatchi X, Springdale, Ark., its in-store marketing agency for shopper and employee communications “agency of record.”
Â
The Bentonville, Ark., retail giant said it was pleased with Saatchi’s work as its “in-store innovation partner” and believe as an “agency of record” it will achieve “even greater results.” Wal-Mart said the service isn’t a direct component of its ongoing agency review.
Some have already noted that this COULD mean that Saatchi got the consolation prize, meaning they are out of the main account review leaving only Omnicom Group’s GSD&M in Austin, Texas; Publicis Groupe’s Saatchi & Saatchi in New York; WPP Group’s Ogilvy & Mather in New York; and Interpublic Group’s Draft FCB Group in Chicago; and The Martin Agency in Richmond, Va.
We still want to point out that none of the Agencies that are bidding even rank for ‘Ad Agency’ in Google, leading one to wonder if they do such a poor job on SEO for their own site, what are they going to do for Walmart.Com ?
SEO Agency puts help wanted ad for ‘TPS Reporting’
August 7, 2006
It appears that Yooter InterActive’s help wanted page has a help wanted ad for ‘TPS REPORTING’
heh…
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
