The Problem When Ad Agencies Try to Google Bomb
July 31, 2006
ATLANTA Someone at an ad agency is in a heap of trouble.
Inside a vacant office at an Atlanta tower today, someone found eight cylinders wrapped in red. Each had the word “dynamite” and a timer was attached.
You can imagine the reaction. That building and another next door were evacuated for hours today. Roads were shut for several blocks. Police, firefighters and ambulances rushed to the scene.
Note to Ad Agency :Â Google Bomb is with a search engine, not in real life.
The top 10 unintentionally worst company URLs
July 28, 2006
The top 10 unintentionally worst company URLs
Attn: Entrepreneurs
Everyone knows that if you are going to operate a business in today’s world you need a domain name. It is advisable to look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies who deal in everyday humdrum products and services but clearly didn’t give their domain names enough consideration:
1. A site called “Who Represents” where you can find the name of the agent that represents a celebrity. Their domain name is
www.whorepresents.com
2. Experts Exchange, a knowledge base where programmers can exchange advice and views at
www.expertsexchange.com
3. Looking for a pen? Look no further than Pen Island at
www.penisland.net
4. Need a therapist? Try Therapist Finder at
www.therapistfinder.com
5. Then of course, there is the Italian Power Generator company (I loved digging this one up)
www.powergenitalia.com
6. And now, we have the Mole Station Native Nursery, based in New South Wales:
www.molestationnursery.com
7. If you are looking for computer software, there’s always
www.ipanywhere.com
8. Welcome to the First Cumming Methodist Church. Their website is
www.cummingfirst.com
9. Then, of course, these brainless art designers, and their idiotic website:
www.speedofart.com
10. Want to holiday in Lake Tahoe? Try their brochure website at
www.gotahoe.com
CNN : Do Ad Agencies Even Understand the Internet?
July 26, 2006
NEW YORK (CNNMoney.com) — It’s no secret that traditional media companies are facing some turbulent times.
Newspapers and magazines are losing readers to the Internet. You could say the same thing about TV viewership. And the radio business is struggling to hold onto listeners. As such, ad dollars are increasingly flowing online to the likes of Google, Yahoo! and other Internet leaders.
Marriott chooses eMergent
July 25, 2006
Actually for once we are pretty happy with this… eMergent is one of the Agencies that does list (and follows) most standard accepted practices of Search Engine Optimization.
They are an oddity however in the Ad Agency area.. and we are happy to see them land Marriott!
Dunkin’ Donuts needs InterActive Marketing Agency
July 24, 2006
It looks like Dunkin’ Donuts is searching for an InterActive Agency.
The question is if they will select an Agency that owns or partners with an SEO firm, or if they will go all Macromedia Flash and lose out on the search engine rankings.
Story Developing……
 I think the images / flash part won.. <–that is how Google views the site
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MSN dumps 1/4 of a billion dollars into ad agency to promote MSN — loses market share
July 21, 2006
It looks like MSN has dumped 1/4 of a Billion dollars into an Ad Agency to promote MSN Search, loses market share.
Is Google the next Enron? Google could be pocketing 1 billion in fraud a year.
July 20, 2006
We wanted to point this out because as search engine marketers and optimizers we have to address some issues in our own back yard rather than just making fun of traditional Media.
We have a serious problem that has to be addressed, its the issue of click fraud. The Lions share of revenue that Google makes for example is from Adwords.
In fact just today they announced a record quarter, Google’s revenue for 3 months hit $2.46 Billion dollars.Â
But let’s start really looking at these numbers, we already addressed that vast majority of this came from the pay per click system, but let’s be really look at the numbers, Click Fraud (depending on who you ask) ranges from 10% (low) to 30% or greater for the high end. Being Conservative, we will look at the figures at the very low end. 10% of $2.46 billion revenue is nearly a quarter billion dollars ($250,000,000).. in 3 months. Even at the low figure, you are looking at roughly 1 billion a year in fraud.. and that is at only a click fraud rate of 10%.
Traditional Media Faces Disaster of epic proportions
July 19, 2006
Warner Bros. owns up to the $75 million budget for “Lady,†which probably means $100 million, with another $50 million for prints and advertising. That’s a $150 million write-off if they can’t convince audiences that early reviews are wrong.
Literally a disaster of epic proportions.. it appears that someone allocated 50 million of the costs to print and TV ads, bypassing (by at least 50 million) the far more lucrative SEM and SEO aspects of the marketing campaign, other aspects such as creating a valid blog with RSS marketing and other marketing online aspects were missed as well… by at least a margin of 50 million.
Someone needs to rewrite the Wikipedia Article on Ad Agencies
July 19, 2006
Earlier we praised Wikipedia for their discription of Advertising Agency however the more we think about it, the more we feel that the page should be rewritten.
We feel that there should be two sections to the discription, Agencies that specialize in New Media and Agencies that specialize in Old Media.
Yes, you heard right, old media is how we feel it should be discribed.
In this area we want sunset industries such as Newspapers, Magazines, TV and Radio. For New Media we want Blogs, Online Videos, Search Engine Optimization, Search Engine Marketing as well as other venues of online marketing.
These Ad Agencies are not even in comparable in skillset or growth.
The New Media Agencies such as Search Engine Optimization firms are growing in the double Digits per month while the old media firms are declining at almost the same rate.
Wall Street Journal to run ads on PAGE 1
July 19, 2006
It looks like because of the online threats and damage to the print media business, the Wall Street Journal is forced to place ads on page 1Â …Â But of course… the Internet and Search Engine Marketing and Optimization are just a fad.
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We stress that we are not financial analysts, we do not own Google Stock, we are a bunch of geeks with tape on our glasses, but we do see a problem that could turn into a monster if this is not handled, and handled soon.Â