Tag Archives: mobile

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#foursquare should be worried

The new upstart that appeared out of no where to have a wide following in central Pennsylvania. Is raising alarms at the Foursquare corporate location. The breakthrough with lockbreaker is that technically speaking Starbucks could launch a full scale advertising campaign in Dunkin Donuts.

The GPS driven app, though in extreme levels of Alpha, has the potential to cause disruption to the traditional foursquare mayor and sponsor model.

Lockbreaker allows for difficulty within gameplay for sponsors to allocate prizes while on location. Hence allowing for larger sponsorships. The game launched in stealth a few weeks ago, and worth of mouth spread it. A new version of the android app was published this morning. The game also has a webapp for iphone and other models.

Lockbreaker

With zero marketing and with a stealth launch there should be zero players, however Lockbreaker has exceeded Foursquares market penetration in some markets.

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Brutal. New player in town.

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Reddit appears to like LockBreaker

It appears that the reviews on Lockbreaker are positive. Hugely positive according to Reddit.



The mobile gaming and advertising app has no small goal, to revamp mobile advertising. The app has appeared to gain a large following overnight… these guys might have solved mobile advertising.. first app I know of where people WANT to see ads.

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New Killer App launches on Android – extremely disruptive to mobile advertising

lockbreaker

This might be the game changer. Lockbreaker went live on the Android platform late last night. The game is an experimental (BETA) GPS powered “video game” that could revolutionize mobile gaming and advertising.

The game is highly addictive, and social enabled (you play with either Facebook or Twitter) it pits players against players forcing them to try to crack each others codes in order to gain gold coins. Those gold coins then could be used to open advertiser prize boxes, which have things such as iPads and free beer at the local bar inside.

The funny thing about the game is that the ROI for advertising is much higher than what would be achieved with any normal marketing, as some early adopters have literally seen people walk in off the street because they won something as small as a free beer at the bar, and spend $50 dollars while there.

The mobile GPS enabled game theoretically allows Dunkin’ Donuts to launch an advertising campaign INSIDE of Starbucks. Which is raising chaos with some in the mobile advertising business. It’s a highly disruptive, and is dominating the central Pennsylvania region (where the game started) for mobile advertising.

There is an iPhone app in development, (click here if you are on an iphone or other device) it takes you to a webapp install screen. Android users can download the app directly here.

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Mobile changed everything

We’re offering a new relaunch of Tribble Agency. Since 2006 Tribble Agency has been focused on SEO because for the previous decade all advertising agencies never realized or focused on SEO as a valid advertising platform. For nearly a decade we saw Advertising Agencies lose 1.8 billion dollar accounts due to lack of internal SEO skillset.

Now we’re going to change the focus from SEO towards mobile advertising, which is sitting EXACTLY where SEO was in the late 1990′s. Again, Advertising Agencies are being caught flat footed without any valid way to utilizes the mobile platform for their clients.

In this case however Ad Agencies are not alone, very few companies have adopted mobile, and the ones that have have either been rewarded handsomely or crashed on their faces.

The reason Apple is where it is is because of the iPhone, same with Samsung and other mobile makers. App stores appeared to be a trend with 2 of them being successful (Apple and Google). On the software side companies that toss birds at pigs make a few billion, whereas everyone else is losing out.

Let’s discuss the direction of mobile however.

1) App stores won’t be around forever. The problem is that there are 3 standards. There is Google’s Android, Apple’s IOS, and HTML5 (mobile sites). You can’t expect everyone to recreate the same wheel 3 times… eventually the HTML5 (mobile sites) version of coding is what will win out… not today.. but eventually THAT WILL HAPPEN. The internet would have never taken off if you had to code 20 versions of the same site… the exception was IE6 , where everyone had to keep special fixes on their sites for that perpetual browser that never seemed to leave the corporate community.

2) People stopped buying computers. There are reports out there that desktops are out the window… but I am going to give you a more personal look. When was the last time you bought a new desktop vs the last time you got a new phone. That tells you something.

3) Everyone is using their phone as their GPS, Browser, Normal Phone, Instant messaging platform, and their gaming console. This is your new PC. It has a 3-5 inch screen and fits in your pocket and you carry it around religiously.

4) No one clicks on mobile ads (other than accident) that run on people’s Apps…. name the last time you intentionally clicked on an ad? Especially on your phone when you’re paying for bandwidth?

So what’s the solution?

We have a few ideas… and they will be coming down the pike in the upcoming posts.

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Trashbook – Why Facebook is screwed

Facebook continues on a daily basis to smell more and more like MySpace.

The leading issue is a recent study that outlines that there really are not enough people on the planet to allow Facebook to grow. In other words they have to figure out how to increase revenue from each person they already have signed up.

That leads to another trend, their users are all using mobile, not desktops. So they have to figure out the mobile advertising aspect to Facebook, which it appears some startups have already solved the mobile advertising problem it’s just that Facebook hasn’t noticed yet, and by the time they do most likely Google or someone else will grab that startup.

The situation is fluid in regards to mobile and social, but Facebook should be on an acquisition strategy for the next 18 months in order to get the proper assets it needs, and those assets need to focus on mobile advertising delivery.

If Facebook doesn’t figure a way to generate income from those iPhone and Android users in a quick hurry they most likely will face a slow or abrupt decline in advertising revenue, because the world is shifting to mobile fast, really fast.

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Mobile Advertising Solved?

A New Mobile Advertising App making it way on Reddit has some industry watchers attention. It’s being billed as the solution to mobile advertising (IE: The solution for Twitter, Facebook and virtually every other company that is depending on a mobile strategy to stay alive).

The app is called Lockbreaker it mixes advertising and gaming on your mobile device, making it perhaps the first time that people WANT to see advertising on their iPhone and Android.

The app isn’t even released yet but that’s not stopping industry buzz surrounding it. It’s being billed as the next big thing in mobile advertising with a flair for gaming.

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The App Store Concept needs to go away.

60% of the apps in the App Store have never been downloaded, not even a single time. Which points out the big problem with the App Store Model, a centralized command structure of the App Store process closes up everything and turns us back to time that pre-dates the modern internet. 1/2 a century at least.

According a breaking report that was just published earlier today

From the article:

The sad thing about this is that it goes against the hopes and dreams of a number of small developers who read about the success that major developers are having. It’s easy to see a game like Angry Birds take off, make a ton of moola, and think that this money tree can be easily planted. The reality is that it takes money for promotion and a whole lot of luck. Adeven CEO Henschel says that without a proper search mechanism in the App Store, the only way to get noticed is through the lists showing the top titles.

This is absolutely the truth. The immediate problem with the current app store setup (that means Google play as well) is that that you really can’t search properly though the hundreds of thousands of apps. You can’t SEO your app properly, you can’t do anything with it to any large extent based on it’s current setup.

This means that only the most popular apps get displayed, and are then enforced with a positive reinforcement cycle (more downloads, more popular, more view time at the expense of newer apps that get a negative reinforcement cycle, less display time , less downloads).

It’s reached the point where the top 25 or so downloaded apps dominate the entire cell phone industry… when potentially #26 is the best app there, it never displayed so no one knows it exists and is caught in the negative reinforcement cycle rather than positive one.

But alas, the positive / negative reinforcement cycle means that only a handful of app stores items will be displayed.

But that’s the only immediate problem the bigger problem is the App Stores themselves. It’s 1950 and there are only 3 channels on the TV. ABC, NBC and CBS. 2012 there are only really 2 App Stores, Apple and Google.

This flies in the face of the whole reason the internet took off.

You can’t use standard web based tools (html, php , mysql, get a domain name and build an app). Yes, technically you can make a webapp… but the only apps that really should exist are webapps.

The store model is broken.

If you build an HTML app, now you have to build an iPhone app, now you have to build an Android App… you now are tripling your effort.. for no real reason other than Apple and Google have dictated to you that you must do such.

It’s a mess, and this needs to stop in order to increase innovation. You can’t have two guys (one at Apple and other one at Google) dictating what the whole direction of the mobile industry… because currently that’s where we are at.

Buy your ads at NBC or ABC … we don’t even have a CBS.

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History doesn’t repeat itself, but it certainly does rhyme

In case you guys haven’t noticed it’s 1952 again. I turn on my TV and I get a whopping 3 channels… ABC, NBC and CBS. If I don’t own any of those stations, or pay for advertising on those stations you don’t have a voice on TV. By the mid 1990′s the internet was supposed to save us from this. Anyone can setup a blog, anyone can now have a voice. It was heaven on earth for while… but that changed.. fast forward to 2012.

Now we have less options on mobile than we did for TV in 2012, in 1952 we had 3 options, today we have 2. If you want to have a voice you have to pay Apple or Google to get on either Google Play or Apple’s app store.

Sure you can setup a mobile site or a website, and people could technically visit it on their device… good luck with that however.

For some reason both companies renamed the term “program” to the term “app” and people started foaming at the mouth like rabid dogs to do the best they could to limit their choices of distribution of content.

Instead of how it was in the 1990′s where someone could download a game from ftp.blizzard.com now they are forced to go to the app store in order to install anything on their android or iphone.

Something went backwards in time… and a SERIOUS back-step with freedom of speech.

If you want my opinion, most likely in a few years we’re going to see the popularity of these app stores diminish over time…. and the biggest threat to this model most likely sits here.. though that’s not by any stretch a guarantee.

For now if you want to do anything on your iPhone or Android, you’re going to go have to go to the only two serious app stores in town.

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WPP : We’re spending 10x more on Google than Facebook

The Dwarf announced that he is spending 10x more of his clients money with Google than Facebook.   Honestly this is fairly Amazing,  since Facebook ads are reported to have zero or near zero return) the part we are surprised with is the fact that Facebook is still getting 10% as compared to zero percent (roughly in line with the ROI advertisers are getting).

So what is Facebook doing wrong?

Well first of all people go to Facebook not to get information on items or things,  they go there to get information on their friends.   This is VERY different than when someone goes to Google and searches to locate and pay for a hotel in a vacation city.

Another problem is that Facebook doesn’t get mobile,  not even close.   For some reason facebook just recently figured out that mobile is a problem for the company.   Perhaps it’s the 12% of all internet traffic is coming from iPhones, Androids and iPads.. and the fact that some businesses are reporting 3x that level in mobile traffic.    These people are using Google as their digital Yellow pages….  something you really can’t (nor do you want to) do with Facebook.

The lost innovation with Facebook is showing some MySpace like tendencies.    It’s a social media machine that might possibility be at it’s peak if it doesn’t fully innovate with the device sitting in your pocket.

The new math is GPS + Mobile = Growth

Facebook seems to be thinking Time On Site +  Mobile = Growth

They are using the wrong formula.

 

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