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US firms set to spend more on Search Social media than print this year

March 9, 2010

Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell.

Finally it happened.. as stated 1/2 a decade ago… it overtook print.

Firms like Yooter InterActive one of the more popular search social advertising agencies have been growing during this recession with clients such as AOL and Zagat, whereas the holding companies haven’t allocated their resources to these fields. They still derive more revenue from print than search social.. showing an extreme disconnect and an extreme self imposed denial of existing advertising dollars.

enjoy the new reality.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • https://www.SearchPerspective.com/ Cory Grassell

    “They still derive more revenue from print than search social.” Is that because they commit more to print? Or because search social is so new? While I understand that ROI is still difficult to gauge through social marketing, print advertising, after all these years, is also very difficult to monitor. Print advertisements, without unique call-tracking lines or URLs, are just broad messages communicated to the masses. At least social media allows direct consumer interaction, the ability to click directly through to websites, and opportunities to monitor what is being said about your brand (brand monitoring/perception).