DraftFCB – Delivering the Perfect Balance Of Creativity and Accountability
August 18, 2008
DraftFCB - Delivering the Perfect Balance Of Creativity and Accountability
It appears that DraftFCB has a new slogan for Adwords, and it’s an interesting copy to say the least.
Because accountability appeared to be missing in 2006 spilling into 2007 for example:
“Earlier today we notified Draft FCB that we decided to reopen the bid process for our advertising account and that it will not be eligible to participate,” Wal-Mart spokesperson Mona Williams told BusinessWeek.com. “It is the result of new information we’ve obtained over the past few weeks.” Williams declined to elaborate further on the nature of that new information.
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However this was that new information:
Wal-Mart’s biggest initial complaint about Roehm, as the company fired her in late 2006, was that she had violated corporate policy and accepted gifts–plus a complimentary Aston Martin joyride from DraftFCB–the ad agency to which she soon awarded Wal-Mart’s $580 million account.
Then of course the kicker:
Remember: It’s the whale that comes to the surface that gets harpooned.
From the Open Letter from Business Week to Walmart , Julie Roehm and DraftFCB
DraftFCB, change your Adwords copy.. it’s way too soon to start touting Accountability after the Wal-mart Disaster.
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