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NYC-based Branding and Advertising Agency, The James Group, Announces Merger with Spirit Marketing Group of Belfast

Merger with Belfast-based Spirit Marketing Group broadens reach and expertise

(New York, NY)-The merger marks a change in ownership from founder, James Connor, to Paul Blakely and Enda McShane. Blakely formerly held the position of Creative Director at The James Group and intends to maintain the marketing best practices that have helped define past success for The James Group and its clients while incorporating processes to move the agency to the next level.

His partner, Enda McShane, owns the thriving Spirit Marketing Group with four offices in the U.K. Spirit specializes in providing integrated marketing solutions to shopping centers throughout the U.K. and Ireland. Connor will remain at The James Group for the next year as a Branding Consultant.

This larger, international company is well positioned to benefit from expansion opportunities here and abroad. While The James Group will continue to focus on providing midsized companies with strategies to grow, with expanded resources, they are even better situated to advance their clients’ goals.

Additionally, The James Group will expand its industry reach by incorporating the proven methods developed by Spirit in the U.K. to help U.S. shopping centers grow their annual foot traffic. “Retail opportunities are an untapped potential in the U.S.,” said Blakely, “and as the retail environment changes rapidly here only the most innovative, integrated marketing campaigns will capture customer’s attention.”

For more information on The James Group, visit www.thejamesgroup.com.

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