Should Ad Agencies be concerned?

The company in question had a fairly robust marketing plan and had a marketing budget over 3 million a year. The problem the company was facing was that it did not exist in Google, Yahoo or MSN and viewed that as a serious problem to their online marketing campaign.

Now overall, SEO firms are not creative in terms of flashy ads, in fact most SEO firms build pretty plain sites, flled with content rich text and very discriptive of the client, but still not really that ‘flashy’.

So comparing SEO’s to Ad Agencies could be akin to comparing applies to oranges, but the problem is that these Ad Agencies site designs were so search unfriendly that many potential clients where never finding them in Google, Yahoo or MSN.

But the problem is that this company really viewed it’s search engine rankings as a major problem, in the end, an Ad Agency won the bid, but the SEO firm won as well. The contract with the Ad Agency specified that they must hire the SEO firm for consulting on the site design.

Intresting to say the least.