WPP Group plc now taking clients under 1 million
January 14, 2009
It appears that WPP Group plc is now taking clients under 1 million in spend, well under 1 million actually, considering in this case Young & Rubicam wasn’t even awarded the full account on some smaller sized accounts. The Chicago office of Young & Rubicam, the WPP Group ad agency confirmed that they landed the Bonefish Grill… well part of it… Aegis Group’s Carat New York is who will continue to handle the media duties. Meaning, WPP’s Young & Rubicam didn’t get the full account of that less than 1 million.
“Billings were not disclosed. Bonefish’s past major media spending has been relatively modest, ranging from $1.3 million in 2006 to $1.6 million in 2007 and less than $1 million in the first 10 months of 2008, according to Nielsen Monitor-Plus.”
This is a true about face from the 4.5 billion dollar account they have with Dell for example.
Or better stated, there are some 5 or 6 employee independent ad agencies that generally turn down anything under 5 million in spend.
We hope that’s a misprint, or WPP is now trying to compete with small ad agencies.
Big Accounts, we don’t need any stinking big accounts.. we got our cheezeburger right here…
Y&R Irvine loses Land Rover
September 20, 2008
It appears that the local business journal for Irvine is reporting that Y&R’s Rover work is being shifted from Irving to New York… expect local layoffs.
The Irvine office of advertising agency Young and Rubicam Brands is losing work for automaker Land Rover to the agency’s New York office, industry sources say.
While Y&R keeps the work, the move is a blow to the Irvine office, which grew on auto work earlier this decade. Full Story
Story is developing..
** Edit corrected for spelling error.
Who did Y&R / WPP sell the Mugabe Ad Agency to for a dollar?
August 28, 2008
For some historical background, Y&R / WPP was working to promote Robert Mugabe, the monster murderer of Africa as we initially exposed.
Evidently it took some research to find this out, however Y&R / WPP sold the Mugabe Ad Agency after being outed for a dollar.
However who did they sell it to?
Sharon Mugabe, the 36-year old businesswoman, has acquired an additional 25 percent stake in Imago Young & Rubicam, the firebrand advertising and media firm for an undisclosed amount. Full Story
That undisclosed amount is exactly 1 US dollar.
Young & Rubicam forces Sears into lawsuit and loses
July 13, 2008
What a mess .. the Young & Rubicam advertising agency forces Sears into a plastic turkey wishbone lawsuit… to the tune of nearly 2 million bucks…
From the article:
“They got caught with their hands in the cookie jar this time… They kept claiming independent creation and never presented any evidence.”
And for the meat of the article:
A federal jury this past week awarded the Southwest Seattle company $1.7 million after concluding Sears and its advertising agency, New York-based Young & Rubicam, misappropriated its copyrighted design for a plastic turkey wishbone. Full Story
That’s pretty bad overall…. for heavens sake make something original for once….
WPP / Young & Rubicam was taking money from Dictator Robert Mugabe
June 20, 2008
Looks like Young & Rubicam / WPP are finally realizing that they shouldn’t take money from mass murderers.. Young & Rubicam finally, and only after being called out by the media , stops taking working for Robert Mugabe. This isn’t the first time Ad Agencies have been like hired guns, Ogilvy for example has been helping to increase gas prices for everyone.
The decision follows criticism of UK companies involved in the country and a Financial Times investigation into Imago Y&R’s involvement in the campaign. The work of Sharon Mugabe, chief executive of Imago, which is 25 per cent owned by WPP’s Y&R arm, is credited by the opposition Movement for Democratic Change with sharpening the campaign. Bernard Barnett of Y&R said: “This is a disgraceful regime and we want no connection between Y&R and it.”
Though they had no problem taking money from them prior…… until the media outed them…. they should be ashamed of themselves…. they were making money from him.. and would of continued until they were called out on it… Don’t believe us? The Financial Times picked up on the story as well.
Young & Rubicam loses Dr. Pepper - Martin Sorrell eats his words
April 8, 2008
Young & Rubicam has lost the Dr. Pepper account after having it for almost 40 years.
It’s going to Deutsch LA. Young & Rubicam San Francisco will keep Diet Dr. Pepper and several other sub-brands.
It’s a stunning loss after 40 years… and not only that … the new Agency, Deutsch LA will be working with a much lower budget than Young & Rubicam did. Ad spending on the brand was $35 million last year, down from $45 million in 2006… way down… but 10 million bucks..
Welcome to the recession people… and we were told that it’s not a problem until 2009 …. Martin Sorrell, CEO of advertising agency holding company, WPP Group, said the summer Olympics, presidential election, and European soccer championships mean a healthy advertising year in 2008. “”08 is not the issue;” he told Ad Age, “”09 is.
Sorry Martin, your problems start in 2008… you think that this problem is limited to your 45 million dollar loss of Dr. Pepper?
Young & Rubicam Canada requests people steal cars
March 4, 2008
The full-page advertisements featured a bumper sticker slapped to the rear-end of an SUV touting the unsubtle slogan, “Drive it like you stole it.” And the tag line “Built for life in Manitoba.” (Or Saskatchewan, etc.) The burghers of Winnipeg expressed immediate dismay and distress, not least because of that city’s rigorous efforts to combat rampant car thievery and the tremors that have run through the city when speeding stolen vehicles come to tragic ends.
Advertising community members scratched their heads. Or at least Barry Styles, president of Calgary’s Highwood Communications Inc., scratched his. Mr. Styles recounts his familiarity with such positive mantras as singing as if no one is listening or dancing as if no one is watching. But driving as if a thief? “To me it was ‘Drive it with reckless abandon,’ ” Mr. Styles says. “It was all negative. I didn’t understand it at all.”
the worst part about this article? That the Globe Investor publishes the car theft rates in Canada.
Hot cities, hot cars
Vehicle thefts per 100,000 people*
Winnipeg 1,932
Edmonton 1,076
Vancouver 745
Montreal 646
Calgary 611
Hamilton 503
Ottawa 327
Toronto 294
Quebec City 277
* cities with populations of more than 500,000
The top 10 cars stolen in Canada
1. 1999 Honda Civic SiR 2-door
2. 2000 Honda Civic SiR 2-door
3. 2004 Subaru Impreza WRX/WRX STi 4-door AWD
4. 1999 Acura Integra 2-door
5. 1994 Dodge/Plymouth Grand Caravan/Voyager
6. 1994 Dodge/Plymouth Grand Caravan/Voyager AWD
7. 1994 Dodge/Plymouth Caravan/Voyager
8. 1998 Acura Integra 2-door
9. 2000 Audi TT Quattro 2-door Coupe
10. 1994 Dodge/Plymouth Shadow/Sundance 2-door Hatchback
Sources: Statistics Canada, Insurance Bureau of Canada
© The Globe and Mail
Young & Rubicam faces the ‘control freak’
January 28, 2008
Lampert is a smart guy, but what makes him think he is qualified to do this? George Whalin of Retail Management Consultants of San Diego is quoted as saying. I think this is about Lampert being a control freak.
Other analysts believe the move could paralyze top-ranking marketing execs at Sears. A prime example of the way this might play out: the recent end to the retailer’s 43-year relationship with advertising agency Ogilvy & Mather, ending with the $640 million advertising account consolidated in the lap of Young & Rubicam, was widely viewed as a move orchestrated directly by Lampert himself.
Full Story
Good luck with that Young & Rubicam, you are gonna need it.
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