Wieden + Kennedy lost a $1.74 billion dollar account last year over lack of SEO and Digital
July 10, 2008
We have no idea how we missed this one… pretty amazing to see the then $1.74 billion Nike account go because W+K didn’t know how Google worked… and didn’t spend a few million buying a strong SEO / Digital firm to save the staggering $1.74 billion dollar account. A Few Million to save 2 Billion.. a monkey could of made the proper decision… hopefully they will learn… but we have yet to see any news regarding them purchasing an SEO firm to save accounts like this or obtain new business.
Crispin picked up Nike’s running and Nike+ business last April, after sources said the client grew frustrated with the digital capabilities of its longtime agency partner, Wieden + Kennedy
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They’ll learn one day… or a new breed of firms will teach them.
Note: There is a part 2 to this story
W+K launches new SEO Division - starts by keyword stuffing client names in metas
March 31, 2008
We had to start laughing, we caught wind of W+K entering into the SEO business, so of course we had to jump into the fray and see how their efforts are holding up.
As it stands now the W+K ( Wieden & Kennedy ) website is virtually all flash and virtually unspiderable.
The site fails to rank for it’s industry terms such as Advertising Agency (Google Search) or Ad Agency (Google Search)
It appears that W+K is spamming like GSD&M, filling their metas with client names rather than with services they offer. The only reason for putting client names in the metas would be to rank for those terms.
Any SEO worth his salt would know that you want to rank for the services you do offer, not spam for your clients names
Speaking about the services they offer, it appears they can’t even spell that properly. For heaven’s sake, commercicals is spelled commercials.
description = “Wieden+Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
keywords = advertising, Wieden, Kennedy, wk, nike, espn, coke, ea, honda, target, nokia, branding, commercicals, broadcast, media, planning
See the screen shot of their source code.
GSD&M keyword stuffing metas using former client trademarked names
March 28, 2008
Since the GSD&M site has zero text on the page, they had to resort to keyword stuffing their metas…a limited SEO attempt at ranking for keywords. Our problem is that they are using clients names that no longer retain them as their Advertising Agency. Plus, who goes on listing clients names in their meta information, somewhat at the expense of listing their own information.. like the services they offer?
A question we were e-mailed was if this was even legal? Throwing in trademarked names in the metas for the sole reason of ranking for them.
Listed below is their meta information. Don’t believe us… visit their page and view source.
Title : GSDM Advertising
description : content=”GSD&M provides sustainable marketing results for brands that have a genuine purpose
keywords: content=”GSD&M, GSD&M Advertising, purpose-based branding, austin, texas, advertising, interactive, integration, creative, roy spence, steve gurasich, judy trabulsi, tim mcclure, omnicom, television, radio, print, direct response, email, southwest airlines, wal-mart, walmart, chilis, brinker international, pga tour, fannie mae, fannie mae foundation, lennox, mastercard, sbc, dreamworks, sams club, us airforce, kohler, aarp, american legacy foundation, tostitos, frito-lay, fritolay, unitedhealth group, unitedhealth care, unitedhealth foundation, medicare complete, krispy creme, united states olympic committee, discovery channel
Now what makes it comical is GSD&M refused in 2006 to re pitch for the Wal-mart Business.. and of course speculation at the time went wild on why GSD&M didn’t want to re-pitch. What makes it more comical, is that GSD&M thought it worth while to list Wal-Mart twice.. both Wal-Mart and Walmart in their metas….so that former client gets a double whammy… feel honored.
It’s one thing to have a press release or story about the company.. a history of how you used to do business with them…. but to throw them up in the metas, hoping to rank for their name… but with no corresponding article regarding it is pretty shady in our opinion. The sole purpose of throwing keywords in the metas is to rank for those terms…. and that is 1000000% legit if their is a corresponding article regarding it… but in this case.. they just wished someone would type in Wal-Mart and land on their page… Rest Assured that GSD&M is not SEO’ed to any reasonable extent other than the meta tag keyword stuffing, and we have a hard time finding the site if the keyword isn’t their exact company name when searched in Google, so the chances are limited… very limited.. that they would rank for Wal-Mart in Google.
Maybe a better question worth asking, would you jam your clients names in your metas or would you use that resource to list what you are good at?
We don’t know what to think about it… Why keyword stuff their Meta’s with former clients names? It just doesn’t make sense.
EDIT - it appears that W+K is spamming as well, with misspellings to boot.
description = “Wieden+Kennedy is an independent, creatively led advertising agency that exists to create strong and provocative relationships between good companies and their consumers.
keywords = advertising, Wieden, Kennedy, wk, nike, espn, coke, ea, honda, target, nokia, branding, commercicals, broadcast, media, planning
For heaven’s sake, commercicals is spelled commercials
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