Kansas City SEO
July 22, 2009
This is literally just a test post regarding the key term Kansas City SEO. There appears to be a site that is going for that term (results about 1/2 a million) and there are questions on how difficult it is to rank for it.
We are from the belief that the term isn’t impossible to rank for, and by running a single post on Tribble Ad Agency we will be able to judge the difficulty in ranking for such a term.
We expect to see some sort of results within a few days, most likely faster in Google News of course. That being stated however there is no monetary reason for this. It’s literally just a test to see if this post can achieve some sort of placement for the term Kansas City SEO
We place the odds at 40% that it will rank in the top 3 pages with this post alone and no other marketing surrounding it. Anyone care to bet? Comments will be closed in 1 week so people have time to weigh in and post their opinions on if this has a chance or not.
The term has a low search volume and has a low results figure, though not painfully low.. low enough to justify this test example to see if it works or not.
If you wish to link to this post to help the test, please comment below so we can keep track of the types of inbound links to this exact article were made.
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Yooter InterActive signs Lehigh University
May 28, 2009
Yooter Interactive signs Lehigh University for social media and search engine optimization.
Initially the primary focus of Yooter will be for the Lehigh University College of Education. Everything from increasing awareness of the program though social media to just overall better search engine rankings. Lehigh University will be utilizing Yooter’s services to help grow online.
Clearly this is a testament to the growth of social media and search engine optimization vs traditional methods of advertising.
Story is developing……..
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Shop.Org : Companies are fleeing from SEM to SMO
May 8, 2009
We don’t know how we missed this one, but Shop.Org just issued a report stating that many Chief Marketing Officers are switching from Search Engine Marketing towards Social Media.
Developing social media marketing requires some investment in personnel, he said, but many merchants see big opportunities to spread a positive message about their brand for relatively low cost.
Another factor that is not mentioned in the report is that a well done Social Media campaign tends to increase ones organic rankings in the search engines, allowing for both high rankings and high direct traffic.
It’s basically something we have been preaching from day one, PPC is expensive…. Social Media is more “fixed” in terms of cost.. and when you are counting dollars… one just makes more sense.
PPC does have it’s place, for the first few weeks or months when a site is just getting started to help “get the word out” … but PPC is tough to justify for an extended period of time.
Is this your PPC budget?
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AKQA : You were right Tribble Ad Agency
April 6, 2009
It appears that AKQA is about a 1/2 a decade late to the game, but now they have decided to build an SEO company from scratch, the timeframe to train employees is generally another 1/2 a decade from now.. so we do see a potential for a viable company in the next 5-8 years. AKQA has launched AKQA Media to provide planning and buying as well as analytics and search optimization.
The unit comprises 75 employees in the US and the UK, and is led globally by Scott Symonds, who will be the general manager of the division… what’s missing is the key social media department.. what has effectively been SEO for the past several years.
This is going to be one hell of a ride, hopefully they will find out sooner rather than later that SEO isn’t meta-tags.
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Razorfish firing dozens of people
February 6, 2009
A Razorfish spokeswoman confirmed that the digital ad agency laid off about 70 people on Thursday on the West Coast, including its Seattle headquarters and offices in Portland, San Francisco and Los Angeles. It goes back to what people define as “digital advertising“. Clearly our definition of Digital and theirs are not identical.. actually.. not even compatible.
What Razorfish does isn’t digital advertising, what they do is Traditional Advertising and throw it online. That isn’t digital… or at least what we define as digital.
I do Digital! … uhh…. sure you do.
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NYT : Ad Agency ‘Trust me’ is already outdated
January 25, 2009
According to the New York Times the new TV show “trust me” is already outdated, specifically points to online marketing, SEO, SMO, as lacking in a big way on the show, because when the show was filmed prerecession the BDA’s didn’t give a crap about ROI for the client. Not sure if they wanted to admit the truth like this, or if that was the intent, but neverless it was outed in an extreme fashion.
It’s what happens when 4 companies control all the advertising dollars, the truth isn’t the truth until they say so, no matter what the reality on the ground is.
“Trust Me,” a TNT series set in a Chicago advertising agency, is clever and likeable — which, incidentally, is what most commercials try to be. But the series, which begins Monday, was created before the collapse of the credit market, and accordingly it looks at times like a period piece. Its characters live in the contemporary world but operate in a prerecession economy when television and print commercials still ruled the market, and advertising executives paid scant attention to the Internet, DVRs or the bottom line.
Classic, advertising agency fat cats talking about how to bilk the client when just right around the corner is the mother of all recessions.
I’ve fallen, and I can’t get up!
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IBM : We charge $1,500 / hour for SEO consulting
January 22, 2009
IBM has announced a new $1,500 / hour SEO consulting service. Where IBM (a company that does not own a search engine) will bill you $1,500 / hour to teach your firm SEO. Great advertising strategy during a recession.
Think we’re kidding? Enjoy their Search engine optimization page on IBM.Com, from their sales page:
Get started today at a 70% savings over the regular rate. Your rate of US$1500 includes a one hour personalized consultation with a search engine optimization expert who will perform a complete analysis of your Web site.
Got a buck or $1,500 of them? IBM is appearing to want to become the Holding Company for SEO firms, complete with the fees. That’s great stuff. There is a point where it doesn’t make sense, this has exceeded that limit.
No one ever got fired for hiring IBM!
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Adage shows what’s wrong with Advertising
December 29, 2008
It’s not the article that showed what’s wrong with the Advertising agencies, it’s the graph. On this article is a link to this graph:
All that is wrong with Advertising
The problem we have with this is that even though digital generally generates the highest ROI, it only accounts for 10% of total ad spends. It’s what happens when the agency of record is a BDA with limited digital / SEO and SMO skillset.
Even though this could potentially save accounts, the BDA’s have invested limited resources in flash heavy digital, and hardly anything with SMO and SEO.
So when broken down even further, you’ll notice that the vast majority of digital is in fact flash that the search engines have trouble spidering and reading the content inside. Meaning even with their digital approach they are going backwards to charge the clients more, and generate less ROI for them.
Fairly amazing stuff, considering the state of the economy you would think that the BDA’s would be focusing more on ROI… but they are still focusing more on bilking the client.
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FORBES : “the market pricing is accurately forecasting the Great Depression of 2009, ’10, ’11, ’12 and ’13″
November 12, 2008
Something that every advertising staffer and management needs to know, advertising is the FIRST thing to go out the door during a recession. If you don’t understand economics, then you are in the wrong business.. because this is going to DIRECTLY affect your career and your ability to continue to work in an advertising agency.
It appears that Forbes is predicting the great depression of 2009, 2010, 2011,2012 and 2013.. and by reading the headlines that include nothing other than lay offs, bailouts, foreclosures and markets crashing we have to say we agree.
This author worked in the .com world during the .com crash, that was bad.. this is worse.. like not even in the same league worse. We already surpassed the 2002 recession months ago… and this is not bottomed out.. not by a long shot. We will be seeing double digit unemployment within 4 months at current job loss rates.
We’re in an economy that’s going to experience a severe structural adjustment. Many things happen during a recession, 90% of them are bad, but 10% of them actually are a positive overall. This recession / depression whatever you want to call it is forcing some pretty dramatic changes in the Advertising world. The rush to digital such as SEO and SMO is dramatic, where the ROI tends to be much higher for the client. Generally it’s not bad news for the digital firms, but it’s a nightmare for firms that mostly derive their revenue from traditional.
Here’s why it’s a nightmare, the client dumps their 120 million a year budget, the agency fires 50 people working on the account. The client then turns around and hires a SEO / SMO firm to run a campaign during the down turn to the tune of 300k a year. The SEO firm hires two additional people to manage it. It’s a net loss of 48 people in advertising, but the argument here is that the two individuals are doing the same relative work for the client as the 50… at least in terms of revenue generated for the client.
Now for the Forbes Article:
The average prices for certain loans have dropped to 70 cents on the dollar, what they usually fetch in bankruptcy. The differences between corporate bonds and Treasurys now stretch beyond some investors’ beliefs.
“Spreads are more than ridiculous,” said David Kotok, chairman of Cumberland Advisors in Vineland, N.J. “Either we have dysfunctional credit markets evidenced by absurd pricing, or the market pricing is accurately forecasting the Great Depression of 2009, ’10, ’11, ’12 and ’13.”
Full Story
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We don’t know what shocks us more about this Advertising Age Article
October 29, 2008
We are totally unsure what to think about this advertising age article. It is written as if it’s breaking news and shocking,
NEW YORK (AdAge.com) - Digital agencies are not only being invited to pitch brands as agencies of record — increasingly, they’re winning.
Really? Perhaps the ROI is higher?
Tribble Ad Agency was founded on this concept that Traditional Agencies are in trouble, they don’t understand SEO, they don’t understand Social Media.. they do understand profit at 20% over ad spends and expensive print and TV media campaigns…
It’s been written for years now, and finally advertising age saw it? Almost a decade late?
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