This might be a complete fail whale, or it might be what finally turns this economy around.
Twitter is going public, according to Fast Company. Twitter is the second largest social media site, and the largest private one.
The company is linked into everything via their API, such as in order to play lockbreaker you need either a facebook or twitter account.
We believe that they learned much from Facebook’s mistakes, and most likely you’ll see it be a successful IPO. We wish them luck.
The new upstart that appeared out of no where to have a wide following in central Pennsylvania. Is raising alarms at the Foursquare corporate location. The breakthrough with lockbreaker is that technically speaking Starbucks could launch a full scale advertising campaign in Dunkin Donuts.
The GPS driven app, though in extreme levels of Alpha, has the potential to cause disruption to the traditional foursquare mayor and sponsor model.
Lockbreaker allows for difficulty within gameplay for sponsors to allocate prizes while on location. Hence allowing for larger sponsorships. The game launched in stealth a few weeks ago, and worth of mouth spread it. A new version of the android app was published this morning. The game also has a webapp for iphone and other models.
With zero marketing and with a stealth launch there should be zero players, however Lockbreaker has exceeded Foursquares market penetration in some markets.
@foursquare We are going to plant a lockbreaker treasure at your office. We’re thinking socks.
— LockBreaker (@lockbreakers) December 21, 2012
It appears that the reviews on Lockbreaker are positive. Hugely positive according to Reddit.
The mobile gaming and advertising app has no small goal, to revamp mobile advertising. The app has appeared to gain a large following overnight… these guys might have solved mobile advertising.. first app I know of where people WANT to see ads.
A New Mobile Advertising App making it way on Reddit has some industry watchers attention. It’s being billed as the solution to mobile advertising (IE: The solution for Twitter, Facebook and virtually every other company that is depending on a mobile strategy to stay alive).
The app is called Lockbreaker it mixes advertising and gaming on your mobile device, making it perhaps the first time that people WANT to see advertising on their iPhone and Android.
The app isn’t even released yet but that’s not stopping industry buzz surrounding it. It’s being billed as the next big thing in mobile advertising with a flair for gaming.