Casey Jones fired from Dell
November 11, 2008
EXCLUSIVE : According to poster “Mitch Leonard” on Tribble Agency, Casey Jones has been fired from Dell. This has been reported earlier that he was under “probation” by Tribble Agency and Media Bistro as well as George Parker. Casey Jones has been the one pushing for the Enfatico Advertising Agency model, and has appeared to pay for it now.
Roughly a year ago, Dell hired WPP group plc to build an ad agency, to the tune of 4.5 billion. Things have progressed VERY slowly however.. and it appears to be causing some rifts… and now.. firings..
A call to Dell has been met with a “no comment”
Story is developing…
Parker Rips Enfatico big time
November 5, 2008
In the trademarked George Parker Format, Enfatico receives a through beating that notes that DELL Inc has just froze hiring and is now looking for serious cost cutting measures… Parker predicts very hard times for Enfatico. In fact he is alluding that Enfatico will shut down.
this is the shit that happens when you have a one client shop, and the client gets in trouble. You can’t say I didn’t warn those fucktards.
Now in all honesty we somewhat agree. We feel that though Enfatico will not “shut down” soon as per say… in our opinion they are going to have to do layoffs before they are even fully staffed…. the shut down part might show up later….
Dell has frozen hiring (Just like WPP!) And is offering workers five day, unpaid vacations. Well that’s fucking generous of them. And that brings up the question of Enfatico, which seems to have been on a paid vacation for the first ten months of the relationship. Full Story
One thing we have learned.. is that Parker may or may not be right all the time… but his arguments are based on a fairly solid understanding of how Advertising works…. remember, this guy has been doing advertising for decades..
Also worth noting, Enfatico wouldn’t be the first startup to face extreme problems during this recession.
The Enfatico Blog - nextstoryboard.com
October 29, 2008
The famous 5 minute install WordPress Blog is now up … the Enfatico blog site has a free template taken from Webdemar and is clearly labeled in the footer.
Comments are moderated despite their statement “But enough about us. Most importantly, we want this to be a two-way conversation.”
It remains to be seen how the agency communicates with journalists and potential clients. It claims it will updated weekly, but with a targeted staff of about 1000 individuals and 4.5 billion in revenue, the advertising agency will most likely be updating it more often, and discontinue using free wordpress templates.
It’s currently not using any SEO rewrites or custom metas, Google Sitemaps or any of the features that generally are used (wordpress is fairly SEO friendly out of the box to be fair).
This WordPress blog is literally the 5 minute version, with a free template and some logos, with a few social media buttons at the bottom.
Enfatico - We’re still hiring!
October 28, 2008
Contrary to industry reports that a WPP hiring freeze will hit Enfatico hard, Enfatico claims it is continuing to flaunt the ban according to the local Biz Journal though there is no exception in the WPP group plc hiring freeze document. Perhaps there was a second arrangement made for Enfatico? Someone from Enfatico clear this up for us. Credit to Agency Spy for finding the Biz Journal story.
Enfatico / Dell first ad - All About Ubuntu Linux
October 24, 2008
If this an Dell / Enfatico spot- we take back all the slams we had to the advertising agency prior… It’s about Linux! Whoo hoo!! We might even take out the Dell / Enfatico Countdown Clock
Again- — if it’s an Enfatico Spot!
Credit to George
Adscam Commenter : Dell to cut Enfatico pay
October 24, 2008
The following comment was just posted on AdScam that notes that Dell will be cutting the Enfatico / WPP group plc advertising budget for non-performance. We have no other source of information regarding this. If anyone can verify (or discredit) this please let us know
Hear Enfartico will be hit with non-performance penalities (fee reduction) given their dismal state so far and client reorg in the offing.
Posted by: Michael | October 24, 2008 at 08:47 AM
Full Story
If this is true, it’s a horrible way to find out via a blog posting…. again.. if it’s true..
It’s ugly out there people… but this appears not to be a recession related problem (again.. if it’s true).
WPP orders hiring freeze - Clients Freezing and Decreasing Budgets - all hell breaks loose - Enfatico not staffed to levels promised
October 17, 2008
WPP has ordered a freeze on all hirings until further notice. JWT, Ogilvy & Mather, Young & Rubicam and Grey are all affected. WPP group plc , chief executive Sir Martin Sorrell, has stated that any job offers made but not accepted must be withdrawn immediately…. meaning there are a bunch of people that just quit their jobs hoping to go to WPP… and now find themselves unemployed. WPP has also banning its operating companies from using resources such as headhunters and has ordered managers to get a firm grip on the employment of freelancers and temporary staff…. meaning freelancers are getting canned as well. Sir Martin Sorrell has pledged to crack down on any operating company caught trying to poach staff from another. These draconain measures will not be reappraised until after next February’s budget reviews, and applies to EVERYONE Brand Republic has the story as well…
Now how will Enfatico fair in this.. they are still at 20% benchmarks in hiring with some divisions… Dell isn’t going to be happy with this one…
WPP will be handing out pink slips for Christmas… mark our words..
Is Enfatico is renting 1 Million Square Feet of Office Space?
October 7, 2008
We had to do it regarding the Enfatico / Dell WPP group plc Advertising Agency… we found most of their locations, and got a rough idea of square footage from either Enfatico directly.. or from real estate journals. We had to guess for some of them based upon what we read if not provided directly. We found photos of many of their offices.. from the ones there was no image of, we used Google street view (that might show a building next door for example as sometimes it’s slightly off with the numbering) For example we are 100% sure that Enfatico took out a 10 year lease on 100,000 sq/ft office space in New York.. we are unsure of some of the overseas documents we found online regarding the lease terms..
Enfatico has 13 offices total, we know their NY branch is 100,000 Sq/Ft itself, we know that they do share offices (or at least did at the time this was published) with other WPP companies for some locations… impressive real estate (We’re sure impressive bills too) for a company with only one client and very little published work.
We are wondering if this ads up to 1,000,000 sq/ft … our estimates put it at or about that figure.. however that is based only on our research… someone clear that up for us.
* AUSTIN
* BEIJING
* BUENOS AIRES
* COSTA RICA
* LONDON
* MIAMI
* NEW YORK
* SAN FRANCISCO
* SAO PAULO - Shares office with Wunderman
* SINGAPORE - Shares office with OgilvyAction Singapore
* SYDNEY
* TOKYO
* TORONTO - shared with Grey Worldwide
Firesale in the market - buy your WPP group plc cheap!
October 6, 2008
There is a firesale in the market, you can buy WPP group plc for 36 bucks now.. and it’s still tanking… down nearly 8% so far today.. and down roughly 1/2 from last year… we are not stock brokers, or work in the financial industry.. but you don’t need to be a rocket scientist to know something is really wrong out there.
WPP group plc is now worth 1/2 what the company was valued when Dell signed with them for Enfatico.
Now the market as a whole is taking a dump of epic proportions, but the advertising agency space is taking it more than than most industries (other than banking and auto) as the general mood is that when a recession loops.. advertising is the first to go.
This is going to be ugly… really really ugly…. if only these firms invested in lower cost forms of marketing like social media, seo and others.. they would have a chance at capturing some of the now dwindling advertising dollars.
But they didn’t.. so they won’t…. interesting times. Here’s the ski slope graph..
Is the clock running out on Enfatico?
October 5, 2008
We found this post from an unnamed source, if anyone has any information to confirm this please let us know. Otherwise we have no idea if there is any truth to the statement that the Enfatico clock is running out.
Enfartico’s clock is running out. I hear the clok on the new Dell marekting team executives has run out! Insiders say the company is working on the severance agreement for a year end departure but you can be sure they’ll be physically gone before then. Was posted on Tribble Agency on October 5th
If anyone has any information regarding this.. or any way to confirm this.. please let us know.
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