Microsoft and Crispin Porter + Bogusky, Hire Jerry Seinfeld for $10 million to bash Apple
August 21, 2008
Jerry Seinfeld will be paid 10 million to bash Apple with Microsoft Chairman Bill Gates
The campaign is due to debut Sept. 4, and is being produced by advertising agency Crispin Porter + Bogusky … If they think Jerry Seinfeld will fix their image.. they got another thing coming.
The apple commercials are not great because they changed public opinion, they are great because they followed public opinion.
Edit : We had Apples agency as the headline by accident for a short period of time…
Apple’s Market Cap blows past Google’s - for 5 minutes
August 15, 2008
Apples Market Share has blown past Google’s….. Story Developing…
Fairly interesting .. considering right after the report .. Apple took a minor dump.. and Google rose slightly.
Google Inc. NASDAQ GOOG 507.56 159.60B
Apple Inc. NASDAQ AAPL 177.87 157.57B
New Plan for TBWA \ Chiat \ Day - Greenwashing Apple Computers
August 4, 2008
Sometimes stories like this are just comical. Jake on B|Net found this gem regarding how TBWA \ Chiat \ Day has been greenwashing Apple Computers, the title of the article “Apple Computers: Fun for You, Toxic for the Environment” says it all. The Article accuses Apple of simply doing the minimum in terms of complying with environmental laws… not exactly “green” .
To date, Apple has done only what is legally required. They are in compliance with RoHS standards (“the restriction of the use of certain hazardous substances in electrical and electronic equipment”), which were put in place in the European Union in July 2006. Pressure from environmental groups like the Computer Take Back Campaign combined with changing legal standards forced Apple to come up with a recycling program that at least looked like it was green — but that’s about it.
Apple claims that they are “not making green” part of their advertising plan, however they stumble when this Apple URL was presented to them : http://www.apple.com/environment
It appears Steve Jobs got a “have your cake and eat it too free pass” and what we find even more outrageous is that is that TBWA \ Chiat \ Day got the mega free pass on this as well…
amazing stuff.
It ‘doesn’t matter’ that Enfatico used Dell’s money to buy Apple Computers
August 2, 2008
It appears that it doesn’t matter that the Advertising Agency WPP group plc Enfatico used Dell’s money to buy Apple Computers according to a post on Adscam. Why you might ask?
Guys, who the f*** cares - you’re all missing the point. No ads have been created yet so it doesn’t matter what they are using to produce
Classic.
And the big problem, We wouldn’t be surprised if WPP loses the contract in 850 days, 14 hours, 11 minutes, 26 seconds.
Ad Agency Enfatico uses Dell’s Money to buy Apples
July 30, 2008
This has to be the story of the century. Enfatico has been using Dell’s money to buy Apples. We had a leaked e-mail from our friends at Agency Spy (they got the initial lead, and have been working on overdrive trying to verify it.. and it has appeared to be verified.)
This is the leaked e-mail in full (we have removed the contact name):
Amidst the recent news* about Enfatico’s trouble getting off the ground, Dell resigning former ad agencies to pick up the slack, Mother’s pretty good new TV spots for Dell and Enfatico’s recent 10-year lease for 100,000 square feet in Manhattan, it seems like there’s been enough disappointing news for the new agency folks in Austin. But think again.
Multiple sources at Enfatico say that in preparation for Michael Dell’s recent visit to the agency, employees were under orders to get rid of their Macs– replacing them with Dell monitors, keyboards, etc. Did Dell Procurement forget to insert the equipment usage clause into their contract or did Enfatico misread the fine print?
We don’t even know where to start with this… The Advertising Agency Enfatico was created solely for Dell. If Michael Dell knew that his money was being used to buy Apples………
Advertising Agency JWT to launch Negative Campaign for Microsoft targeting Apple, Linux
July 10, 2008
For about 1/2 a decade now Apple’s “I’m a Mac” ad campaign that has taken some good pot-shots at Windows and other Microsoft products, Microsoft is preparing to fight back, with a negative campaign of its own.
It will be run by JWT and rumors have started flying regarding it’s primary target Apple, but a shocker to many.. Linux…. in focus Ubuntu Linux was supposedly one of the targets of this new campaign. For years Microsoft just ignored the OS… and the ‘geeks who use it’ … but it appears as Apple and Linux are both making drastic inroads in the desktop market… Microsoft now feels that a negative campaign is a valid strategy….
Apples will be supposedly targeted regarding how expensive they are… and for Linux.. ‘ease of use’ …
An insider (that refused to go on the record) stated “terminal” for Linux and “empty wallets” for Apple were supposedly the themes…
Few sources are now talking about it…
Media Two lands Microsoft for Mac - and an Apology to AKQA
June 10, 2008
A two part post : Media Two Interactive was chosen by Microsoft to develop display creative for the release of Office 2008 for Mac. — developing…
Also an apology to AKQA for blaming them for building the McDonald’s site happymeal.com … though we do find it interesting that AKQA as McDonald’s digital agency of record didn’t know who built the digital property happymeal.com .. as promised I would apologize if they didn’t build it.. and evidently they didn’t…
The double thread is here and here (the latter link being the initial one)
In fact the agency that built the “not made for mobile” happymeal.com was Creata (www.creata.com)
The famous Steve Ballmer presentation laptop made by Apple
April 28, 2008
Evidently this photograph is making it’s rounds.. it was supposedly snapped during a Microsoft presentation… most of the graphic artists are stating that is appears NOT to have been manipulated via Photo Shop, Gimp, Fireworks or any other standard image program. In short people, this appears to be legit. No amount of work via an Advertising Agency or PR firm can fix this mess…
The now famous Steve Ballmer presentation laptop made by Apple -
Click on the image to enlarge, click again to ‘super size’
SONGNOW - GOOGLE ATTEMPTING TO LAUNCH ITUNES COMPETITOR
June 28, 2007
TRIBBLE AD AGENCY EXCLUSIVE:
The Tribble Ad Agency has discovered Google Recently attempted (or is Attempting) to launch an Apple Itunes competitor called ‘SONGNOW’ according to the US Trademark office. In June 25, 2003 Google Filed for Trademark Registration #3064269 in 2003, however activity surrounding ‘Songnow’ didn’t stop there. Activity surrounded this trademark till very recently, in fact the trademark currently is live.
| Word Mark | SONGNOW |
| Goods and Services | IC 036. US 100 101 102. G & S: brokerage services in the field of brokerage services between listeners and artists, broadcasters, advertisers, or marketers to facilitate the purchase of music via a radio data system-enabled radio receiver. FIRST USE: 20020301. FIRST USE IN COMMERCE: 20030517 |
| Mark Drawing Code | (1) TYPED DRAWING |
| Design Search Code | |
| Serial Number | 78267072 |
| Filing Date | June 25, 2003 |
| Current Filing Basis | 1A |
| Original Filing Basis | 1A |
| Published for Opposition | September 14, 2004 |
| Registration Number | 3064269 |
| Registration Date | February 28, 2006 |
| Owner | (REGISTRANT) dMarc Networks CORPORATION DELAWARE 537 Newport Center Drive, Suite 355 Newport Beach CALIFORNIA 92660(LAST LISTED OWNER) GOOGLE INC. CORPORATION DELAWARE 1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CALIFORNIA 94043 |
| Assignment Recorded | ASSIGNMENT RECORDED |
| Attorney of Record | Rose Hagan |
| Type of Mark | SERVICE MARK |
| Register | PRINCIPAL |
| Live/Dead Indicator | LIVE |
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