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‘Price Is Right’ sues Advertising Agency GSD&M and their Client, Soutwest Airlines

April 21, 2008

Advertising Agency GSD&M is facing the most edgy campaign ever… but this one includes more lawyers and less Advertising… It appears that GSD&M got Southwest Airlines (and themselves) into a lawsuit over … believe or not, The Price Is Right…

The lawsuit states that GSD&M used trademarked Price Is Right material in the ads without paying for it …. in the meanwhile dragging their client, Southwest Airlines into the mess.

We thought Ad Agencies were to increase business, not legal fees….. We predict an Agency Review within a matter of weeks.

The makers of the popular TV game show “The Price Is Right” have filed a lawsuit against Austin advertising agency GSD&M Idea City and its client Southwest Airlines Co.

The lawsuit stems from a national advertising campaign that depicts a man waiting to check in for a flight who is asked by attendants to spin a wheel for a prize: a seat on a large plane. A song similar to the theme from “The Price Is Right” plays.

The suit, filed in U.S. District Court for the Central District of California, says that the GSD&M ad “is likely to cause confusion, deception and mistake among the consuming public” and that the agency “misappropriated” the show’s theme song.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

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    [...] Tribble points us to a new scandal for the downtrodden GSD&M. Seems the agency is getting sued. The Austin Statesman, spends quite a bit of time following the turmoils of the shop and from their pages, it seems: “The lawsuit stems from a national advertising campaign that depicts a man waiting to check in for a flight who is asked by attendants to spin a wheel for a prize: a seat on a large plane. A song similar to the theme from “The Price Is Right” plays.” [...]

  • http://www.tribbleagency.com/?p=1017 GSD&M issues press release on BMW Hologram - no mentions in media

    [...] this won’t flop or get them and their client, BMW sued like what happened to Southwest Airlines.. because putting these all over town is not going to be cheap… not by [...]

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