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Pepsi switches ad agencies - sort of….

April 17, 2008

The Chicago Tribune is calling this a ‘significant blow’ in the Pepsico move from Element 79 Partners to TBWA/Chiat/Day but in reality, both firms are Omnicom Group. Did Pepsi really think they are moving? It’s akin to switching account managers in the same shop.. different phone number, same boss.

It’s a joke of epic proportions. They are not switching ad agencies, they are switching phone numbers.

To even make matters worse, Agency Spy has a long list of comments to the discussion… classic!!

In a significant blow to advertising firm Element 79 Partners, the high-profile advertising accounts for Gatorade and Tropicana are being shifted to other agencies, the latest in a series of PepsiCo brands to leave the Chicago ad shop.

Gatorade executives said Wednesday that its parent company, PepsiCo, is switching creative work for Gatorade to TBWA/Chiat/Day in Los Angeles. The Tropicana orange juice account will be moved to Arnell Group in New York. Both TBWA and Arnell, like Element 79, are owned by New York-based advertising agency holding company Omnicom Group.

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Written by TheFounder · Filed Under Advertising Agency News 


Comments

  • http://www.tribbleagency.com/?p=1027 Andy Fletcher / AdWeek : The Trouble With Agencies

    [...] from one Omnicom Group company to another… and says they ‘changed agencies’. Like what Pepsi did… these guys switched phone numbers… not agencies… the VP’s of ‘both [...]

  • http://www.tribbleagency.com/?p=1120 The Advertising Agency Oligopoly

    [...] the conflicts are gone… they didn’t even have to bother with that.. they could of just changed phone numbers… That’s what Pepsi fell for when Omnicom had a field day with [...]

  • melba

    Hello…hope all is well…the new pepsi ads are SENSATIONAL! BRAVO!!!

  • melba

    Hello…hope all is well…the new pepsi ads are SENSATIONAL! BRAVO!!!

  • steve white

    who do i contact to find out the pms colors for your pepsi brand logo we are doing some ad panels for you in akron ohio and no one can come up with this

  • http://tribbleagency steve white

    who do i contact to find out the pms colors for your pepsi brand logo we are doing some ad panels for you in akron ohio and no one can come up with this

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