Microsoft grows a mini-set
Heh.. for once Microsoft actually works to do something right…. sort of… this is a pure broadside at Google, the leader of online Advertising and the Microsoft Nemesis … they ain’t taking the stance to protect the user.. they are doing it to attack Google…
The end result however is that it is a positive thing.
Microsoft (NSDQ: MSFT) on Friday called on companies that provide Internet advertising services to adopt a number of specific steps to ensure the protection of consumer privacy.
Microsoft said it submitted its proposals to the Federal Trade Commission in response to the agency’s request for comments on Internet self-regulation guidelines it’s mulling.
Microsoft said Internet advertisers should adopt a five-tiered system of standards to protect consumer privacy across commonly used online ad scenarios.
Organizations that keep records of consumers’ page views in order to serve up targeted ads on their own sites should inform visitors about the practice “and retain data only as long as necessary to fulfill a legitimate business need,” Microsoft said.
Entities that collect personal information to deliver ads across unrelated, third-party sites should allow consumers to opt out of the practice, Microsoft said.
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