Half of Google Adwords Traffic is from Link Farms
“A couple of months ago I started in earnest tracking the advertising hits that Google generates for me. And what I found is not a happy picture. About 30-40% of the traffic generated - ie. the traffic that I pay for - comes from link farms, that is Web pages that have nothing more than a bunch of links that redirect to Google Adsense links…”
Now the kicker about this story, most Advertising Agencies have zero in-house skill-set in terms of search engine optimization … meaning that they bilk their clients into 100% adwords budget and not accounting for some simple methods of ranking, you know… like text instead of flash?
This would save clients fortunes in short term Adwords spends (and would also make the viability of Google Adwords stronger for the client for the long haul, as their ROI wouldn’t depend on link farms and other low quality traffic).
The point we are trying to make is that if an Ad Agency actually built the site right, they wouldn’t have this problem in the first place.
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